#30DaysofRetailMedia | Day 21: Retail Media Metrics
Metrics help brand advertisers measure retail media effectiveness.
Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere.
🎯 Choose KPIs according to their objectives
📊 Measure baseline results for meaningful comparisons
🌟 Review their metrics for data insights to optimize their processes and messaging
Retailers that can show brands an ROI and transparently measure the impact of their ad spend will attract more ad dollars.
What metric(s) would you add?View Original Article