Lisa Goller
https://www.lisagoller.com/

Lisa Goller's articles

  1. Owned Brands (Private Label)

Private Label Gains Power

Consumers’ appetite for private label keeps growing. Worldwide and across categories, more retailers are aligning their store brand strategies with consumer needs like: 💰 Value 🧘‍♀️ Health ♻ Sustainability Private labels soar in strategic significance because retailers seek: ❤️ Loyalty 📈 Profitability 🌟 Differentiation It’s paying off. 🔸 $236 billion in U.S. private label sales in 2023 […]
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  1. Channel: Mass

Target SWOT Analysis 2024

What makes Target so popular? For starters: 🎯 People-first leadership 🎯 Powerhouse private labels 🎯 An elevated store experience BY LISA GOLLERMARCH 5, 2024RETAIL, STRATEGY What makes Target so popular? For starters: 🎯 People-first leadership 🎯 Powerhouse private labels 🎯 An elevated store experience As consumers’ needs and the retail landscape shift, Target has evolved as an […]
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