Lisa Goller's articles

  1. Trends & External Forces
What will keep retail CEOs up at night in 2024? As we ring in the new year, let’s examine macro factors affecting the global retail sector. Top themes emerging from this 2024 retail PEST analysis include: 🛍 GLOBAL RISKS: Wars, economic uncertainty and retail theft threaten retail companies, their supply chains and consumption habits. 🛍 […]
  1. Trends & External Forces
What’s happening in retail in Q4? What’s up: 🔺 Black Friday sales results 🔺 Returns process innovation 🔺 Channel blurring, as DTC shops, social media and livestream content drive sales What’s down: 🔻 Consumer spending 🔻 Self-checkouts Catering to customers: 🛍 Despite lower consumption, Black Friday set sales records as consumers sought deals. 🛒 Retailers […]
  1. Trends & External Forces
Topline growth protects retail margins. In 2024, more retail companies will sell to both B2C and B2B markets to diversify their revenue streams. B2C revenue drivers include memberships and private labels. B2B revenue drivers include retail media and proprietary tech. The 12 revenue drivers shown here reflect how retail is increasingly entwined with: 📱 Tech […]
  1. Retailer Media
#30DaysofRetailMedia | Day 19: Retail Media Goes Full Funnel Consumers’ omnichannel habits are disrupting marketing. The path to purchase is no longer a tidy, linear progression. Now marketers are letting go of old paradigms and adapting to consumers’ ability to shop anywhere, including: 🛍 Stores 🛍 E-commerce sites 🛍 Social media platforms Retail media has […]