1. Channel: Ecommerce & Digital

Amazon SWOT Analysis 2024

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Amazon keeps transforming global retail. 🛍 The global retail standards setter and […]

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  1. Retailer Media

Retail Media is on Fire

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Retail Media Leaders – Tech providers

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  1. Retailer Media

Retail Media Leaders – Retailers

#30DaysofRetailMedia | Day 11: Retail Media Leaders – Retailers Who’s showing leadership in retail media? These global retailers. 3 key takeaways: 🛍 AMAZON: “Amazon is the king of retail media,” Insider Intelligence declares, as the e-commerce giant is on track to earn U.S. ad revenues of $34.59 billion, up 19% YoY. 🌎 GLOBAL: Retail media is disrupting the status […]
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  1. Retailer Media

Retail Media Metrics

#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […]
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  1. Retailer Media

Retail Media Stakeholders

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  1. Channel: Mass

Look How Far Walmart Has Come

Look how far Walmart has come! Since 2020. Since 2020, Walmart has shown strategic agility by adapting to consumers’ needs, competitors’ moves and market shifts. Notable patterns include: ⭐ Modern marketing ⭐ Omnichannel maturity ⭐ New B2B revenue streams How else has Walmart evolved? Coming soon: We’ll keep this series going with a similar review of Target and […]
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Retail Power in June 2023 – Porter’s 5 Forces

Who has retail power right now? Who has retail power right now? This mid-year review of Porter’s 5 Forces shows retail stakeholders have retained their respective levels of power since we first looked at this framework in January. Stakeholder groups with purple stars – especially those circled in yellow – have made lots of headlines […]
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Top Retail Trends in Q4 2023

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  1. Technology & Innovation

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Retail Power in 2023 – Porter’s 5 Forces

Retail power dynamics keep shifting … Over the past year: Inflation eroded companies’ and consumers’ purchasing power Employees swung from The Great Resignation to The Great Layoff Retailers and brands invested more in tech for growth, agility and efficiency Notice interrelations like inflation reducing consumption and the rise in private labels. Also, layoffs may pull more people toward […]
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  1. Retailer Media

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  1. Shopper & Customer

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  1. Retailer Media

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