#30DaysofRetailMedia | Day 15: Retail Media Reveals Marketing Silos
Retail media’s explosive growth prompts marketers to examine the status quo.
PAIN POINTS
Most marketers have been working in silos, leading to fragmentation across:
📣 Trade marketing
📣 Brand marketing
📣 Digital marketing
📣 Shopper marketing
While connecting with retailers, brands operate across different teams, tools and budgets. They lack visibility across their organizational efforts and total ad spend.
SMASHING SILOS
Retail media’s enormous growth potential has inspired marketers to smash their silos and align as a single, unified team to increase overall visibility.
Marketing alignment can improve brands’:
✅ Agility
✅ Efficiency
✅ Performance
Next time we’ll look at structural evolution that retail media has inspired.
