1. Holiday & Events

Which Super Bowl ads won?

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Super Bowl LVIII had viewers glued to their screens. The nail-biting game, […]

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More from Lisa Goller

  1. Retailer Media

Endemic vs. Non-Endemic Brands in Retail Media

#30DaysofRetailMedia Day 4: Endemic vs. Non-Endemic Brands in Retail Media. Brands are positioning themselves along our shopping journey. Retail media advertising can help endemic and non-endemic brands reach the right consumer at the right time. What’s the difference? 🛍 Endemic brands sell their offerings through retailers with whom they advertise 📣 Non-endemic brands don’t sell their offerings through retailers with whom […]
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  1. Trends & External Forces

2024 Retail PEST Analysis

What will keep retail CEOs up at night in 2024? As we ring in the new year, let’s examine macro factors affecting the global retail sector. Top themes emerging from this 2024 retail PEST analysis include: 🛍 GLOBAL RISKS: Wars, economic uncertainty and retail theft threaten retail companies, their supply chains and consumption habits. 🛍 […]
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  1. Retailer Media

Brands’ Retail Media Needs

#30DaysofRetailMedia | Day 8: Brands’ Retail Media Needs Better reach, better results … Brands advertise across retail media to reach targeted consumers more effectively. According to McKinsey, brands (and their agency partners) seek advertising opportunities on retail media networks, which: 📣 Deliver performance brands can’t get elsewhere (e.g. high return on ad spend) 📣 Offer […]
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  1. Retailer Media

Tech Providers’ Retail Media Needs

#30DaysofRetailMedia | Day 9: Tech Providers’ Retail Media Needs Tech providers are the digital backbone of retail media. A wide range of technology providers are contributing their expertise to make retail media networks successful, including: ⭐ Software platforms ⭐ Data insights ⭐ Hardware These innovators are developing a robust tech infrastructure to connect stakeholders and […]
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  1. Retailer Media

Retail Media is on Fire

#30DaysofRetailMedia Day 1: Retail Media is on Fire #30DaysofRetailMedia | Day 1: Retail Media is on Fire 🔥 Welcome to this new series dedicated to examining retail media’s profound influence on the global retail, marketing and tech industries. There’s a steep learning curve in retail media. Given the abundance of daily news on this booming space, […]
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  1. Trends & External Forces

Top Retail Trends in Q4 2023

What’s happening in retail in Q4? What’s up: 🔺 Black Friday sales results 🔺 Returns process innovation 🔺 Channel blurring, as DTC shops, social media and livestream content drive sales What’s down: 🔻 Consumer spending 🔻 Self-checkouts Catering to customers: 🛍 Despite lower consumption, Black Friday set sales records as consumers sought deals. 🛒 Retailers […]
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  1. Shopper & Customer

Consumers’ Retail Media Needs

#30DaysofRetailMedia | Day 10: Consumers’ Retail Media Needs Consumers are the heart of retail media. Savvy, empowered and increasingly mobile, consumers can shop from anywhere. Now retailers, brands, agencies and tech providers are racing to keep up with today’s shopper. These stakeholder groups are racing to build a relevant, shoppable presence wherever consumers spend their […]
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  1. Channel: Mass

Target SWOT Analysis 2024

What makes Target so popular? For starters: 🎯 People-first leadership 🎯 Powerhouse private labels 🎯 An elevated store experience BY LISA GOLLERMARCH 5, 2024RETAIL, STRATEGY What makes Target so popular? For starters: 🎯 People-first leadership 🎯 Powerhouse private labels 🎯 An elevated store experience As consumers’ needs and the retail landscape shift, Target has evolved as an […]
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  1. Retailer Media

Retail Media Partnership Trends

#30DaysofRetailMedia | Day 27: Retail Media Partnership Trends Partnerships help retailers go deeper into media … These retail media partnerships help retailers and brand advertisers: 🛍 Reach the masses 📣 Access new capabilities 🛍 Measure retail media performance 📣 Test and learn from media companies 🛍 Place more shoppable ads where consumers already spend time […]
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  1. Trends & External Forces

Q1 2024 Top Retail Trends

What happened in retail in Q1? What’s up: 🔺 AI’s popularity🔺 Private […] View Original Article AI Technology & Innovation Trends: Retail Predictions and Forecasts Lisa Goller Member since January 31, 2021 Loading + Follow Following Do you like Lisa Goller's articles? Follow on social!
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  1. Owned Brands (Private Label)

Private Label’s Global Growth

Private labels keep growing more powerful. Sales of private label products are rising around the world, as consumers seek options for:  AFFORDABILITY amid high inflation  QUALITY products they can trust  INNOVATION through unique items Retailers face a massive growth opportunity help shoppers save money on products they love, as private labels have evolved into brands […]
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  1. Retailer Media

Retailers’ Retail Media Needs

#30DaysofRetailMedia | Day 7: Retailers’ Retail Media Needs Why does it seem like every retailer is getting into retail media? Consider these stats: 🔸 $52 billion will be spent on U.S. retail media networks this year [Statista] 🔸 This figure will nearly double to $100 billion by 2026 [McKinsey & Company] 🔸 Retailers’ retail media […]
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