1. Holiday & Events

Which Super Bowl ads won?

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Super Bowl LVIII had viewers glued to their screens. The nail-biting game, […]

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  1. Retailer Media

Endemic vs. Non-Endemic Brands in Retail Media

#30DaysofRetailMedia Day 4: Endemic vs. Non-Endemic Brands in Retail Media. Brands are positioning themselves along our shopping journey. Retail media advertising can help endemic and non-endemic brands reach the right consumer at the right time. What’s the difference? 🛍 Endemic brands sell their offerings through retailers with whom they advertise 📣 Non-endemic brands don’t sell their offerings through retailers with whom […]
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Retail Media Partnership Trends

#30DaysofRetailMedia | Day 27: Retail Media Partnership Trends Partnerships help retailers go deeper into media … These retail media partnerships help retailers and brand advertisers: 🛍 Reach the masses 📣 Access new capabilities 🛍 Measure retail media performance 📣 Test and learn from media companies 🛍 Place more shoppable ads where consumers already spend time […]
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  1. Trends & External Forces

2024 Retail Tech Trends

Retail doubles down on tech … A recent survey found retail executives […] View Original Article Executives Technology & Innovation Predictions and Forecasts Trends: Tech Thick Data Lisa Goller Member since January 31, 2021 Loading + Follow Following Do you like Lisa Goller's articles? Follow on social!
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  1. Retailer Media

Retail Media Sparks Restructuring

#30DaysofRetailMedia | Day 16: Retail Media Sparks Restructuring Global retail rethinks its marketing and tech infrastructure. 92% of brand advertisers and 74% of agencies say they’re partnering with retailers to reach consumers. These stakeholders are moving from silos to a more integrated structure, as retailers evolve into media companies to help brands reach consumers as […]
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  1. Owned Brands (Private Label)

Private Label Gains Power

Consumers’ appetite for private label keeps growing. Worldwide and across categories, more retailers are aligning their store brand strategies with consumer needs like: 💰 Value 🧘‍♀️ Health ♻ Sustainability Private labels soar in strategic significance because retailers seek: ❤️ Loyalty 📈 Profitability 🌟 Differentiation It’s paying off. 🔸 $236 billion in U.S. private label sales in 2023 […]
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Retail Media is on Fire

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  1. Retailer Media

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#30DaysofRetailMedia | Day 8: Brands’ Retail Media Needs Better reach, better results … Brands advertise across retail media to reach targeted consumers more effectively. According to McKinsey, brands (and their agency partners) seek advertising opportunities on retail media networks, which: 📣 Deliver performance brands can’t get elsewhere (e.g. high return on ad spend) 📣 Offer […]
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Retail Media Metrics

#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […]
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Retail Media Risks

#30DaysofRetailMedia | Day 25: Retail Media Risks What threatens retail media success? 🚩 Resistance to change 🚩 Silos within and across organizations 🚩 Non-standardized practices, including measurement There’s already a steep learning curve in retail media (hence this series). As strategies shift, retailers, brands and agencies realize they need new skill sets. What’s most detrimental? […]
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  1. Trends & External Forces

Top Retail Trends in Q4 2023

What’s happening in retail in Q4? What’s up: 🔺 Black Friday sales results 🔺 Returns process innovation 🔺 Channel blurring, as DTC shops, social media and livestream content drive sales What’s down: 🔻 Consumer spending 🔻 Self-checkouts Catering to customers: 🛍 Despite lower consumption, Black Friday set sales records as consumers sought deals. 🛒 Retailers […]
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Retail Media Key Success Factors

#30DaysofRetailMedia | Day 26: Retail Media Key Success Factors What’s the foundation for retail media success? Key success factors include: 👁 Industry vision 📊 Data quality 🎯 Targeting Overall themes include: 🤝 Industry collaboration and integration ⭐ Mutual benefits for all stakeholder groups ❤️ Keeping consumers at the heart of retail media What success factors […]
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Retail Media Leaders – Brands

#30DaysofRetailMedia | Day 12: Retail Media Leaders – Brands Who’s showing leadership among retail media advertisers? 🍏 Food & beverage 💋 Health & beauty 📱 Electronics giants These companies investing more ad dollars in retail media to: 📍 Position themselves along the omnichannel customer journey 📣 Improve product discovery and brand awareness 🛍 Reach and […]
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  1. Trends & External Forces

Q1 2024 Top Retail Trends

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  1. Shopper & Customer

Consumers’ Retail Media Needs

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  1. Retailer Media

Retail Media Reveals Marketing Silos

#30DaysofRetailMedia | Day 15: Retail Media Reveals Marketing Silos Retail media’s explosive growth prompts marketers to examine the status quo. PAIN POINTS Most marketers have been working in silos, leading to fragmentation across: 📣 Trade marketing 📣 Brand marketing 📣 Digital marketing 📣 Shopper marketing While connecting with retailers, brands operate across different teams, tools […]
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  1. Retailer Media

Tech Providers’ Retail Media Needs

#30DaysofRetailMedia | Day 9: Tech Providers’ Retail Media Needs Tech providers are the digital backbone of retail media. A wide range of technology providers are contributing their expertise to make retail media networks successful, including: ⭐ Software platforms ⭐ Data insights ⭐ Hardware These innovators are developing a robust tech infrastructure to connect stakeholders and […]
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