1. Trends & External Forces

Q1 2024 Top Retail Trends

Written by Posted on Less than 0 min read

What happened in retail in Q1? What’s up: 🔺 AI’s popularity🔺 Private […]

View Original Article
Member since
Do you like Lisa Goller's articles? Follow on social!

More from Lisa Goller

  1. Retailer Media

Retail Media Leaders – Retailers

#30DaysofRetailMedia | Day 11: Retail Media Leaders – Retailers Who’s showing leadership in retail media? These global retailers. 3 key takeaways: 🛍 AMAZON: “Amazon is the king of retail media,” Insider Intelligence declares, as the e-commerce giant is on track to earn U.S. ad revenues of $34.59 billion, up 19% YoY. 🌎 GLOBAL: Retail media is disrupting the status […]
< 1 min read
0
  1. Retailer Media

Retail Media Risks

#30DaysofRetailMedia | Day 25: Retail Media Risks What threatens retail media success? 🚩 Resistance to change 🚩 Silos within and across organizations 🚩 Non-standardized practices, including measurement There’s already a steep learning curve in retail media (hence this series). As strategies shift, retailers, brands and agencies realize they need new skill sets. What’s most detrimental? […]
< 1 min read
0
  1. Retailer Media

On-Site vs. Off-Site Retail Media

#30DaysofRetailMedia Day 3: #30DaysofRetailMedia | Day 3: On-Site vs. Off-Site Retail Media Brands have a growing number of choices in where they advertise to reach consumers. Retail media options include: 📣 On-site advertising using retailers’ owned media (like their own websites and apps) 📣 Off-site advertising using paid media (like social media or e-commerce marketplaces) On-site ad placements will […]
< 1 min read
0
5
  1. Retailer Media

Retail Media Key Success Factors

#30DaysofRetailMedia | Day 26: Retail Media Key Success Factors What’s the foundation for retail media success? Key success factors include: 👁 Industry vision 📊 Data quality 🎯 Targeting Overall themes include: 🤝 Industry collaboration and integration ⭐ Mutual benefits for all stakeholder groups ❤️ Keeping consumers at the heart of retail media What success factors […]
< 1 min read
0
5
  1. Channel: Mass

Target SWOT Analysis 2024

What makes Target so popular? For starters: 🎯 People-first leadership 🎯 Powerhouse private labels 🎯 An elevated store experience BY LISA GOLLERMARCH 5, 2024RETAIL, STRATEGY What makes Target so popular? For starters: 🎯 People-first leadership 🎯 Powerhouse private labels 🎯 An elevated store experience As consumers’ needs and the retail landscape shift, Target has evolved as an […]
2 min read
0
  1. Retailer Media

Endemic vs. Non-Endemic Brands in Retail Media

#30DaysofRetailMedia Day 4: Endemic vs. Non-Endemic Brands in Retail Media. Brands are positioning themselves along our shopping journey. Retail media advertising can help endemic and non-endemic brands reach the right consumer at the right time. What’s the difference? 🛍 Endemic brands sell their offerings through retailers with whom they advertise 📣 Non-endemic brands don’t sell their offerings through retailers with whom […]
< 1 min read
0
  1. Retailer Media

Retail Media Leaders – Tech providers

#30DaysofRetailMedia | Day 13: Retail Media Leaders – Tech providers These tech leaders are connecting the retail media ecosystem. They have made global headlines for enriching and entwining the retail media space with: 🔸 Adtech 🔹 Hardware 🔸 Data insights 🔹 Commerce media 🔸 Software platforms 🔹 E-commerce excellence A notable characteristic many among them […]
< 1 min read
0
  1. Retailer Media

Retail Media Sparks Restructuring

#30DaysofRetailMedia | Day 16: Retail Media Sparks Restructuring Global retail rethinks its marketing and tech infrastructure. 92% of brand advertisers and 74% of agencies say they’re partnering with retailers to reach consumers. These stakeholders are moving from silos to a more integrated structure, as retailers evolve into media companies to help brands reach consumers as […]
< 1 min read
0
  1. Retailer Media

Brands’ Retail Media Needs

#30DaysofRetailMedia | Day 8: Brands’ Retail Media Needs Better reach, better results … Brands advertise across retail media to reach targeted consumers more effectively. According to McKinsey, brands (and their agency partners) seek advertising opportunities on retail media networks, which: 📣 Deliver performance brands can’t get elsewhere (e.g. high return on ad spend) 📣 Offer […]
< 1 min read
0
  1. Retailer Media

Retail Media Partnership Trends

#30DaysofRetailMedia | Day 27: Retail Media Partnership Trends Partnerships help retailers go deeper into media … These retail media partnerships help retailers and brand advertisers: 🛍 Reach the masses 📣 Access new capabilities 🛍 Measure retail media performance 📣 Test and learn from media companies 🛍 Place more shoppable ads where consumers already spend time […]
< 1 min read
0
Next