1. Channel: Marketplace

Shopify SWOT Analysis 2024

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Shopify empowers businesses to win in a digital economy. ❤️ Shopify loves […]

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  1. Retailer Media

Retail Media Stakeholders

#30DaysofRetailMedia | Day 6: Retail Media Stakeholders It takes a retail media ecosystem … B2C and B2B stakeholder groups that collaborate to ultimately understand, reach and convert consumers using retail media include: 🛍 Retailers, which represent the supply side of retail media networks 🥫 Brands, which represent the demand side 📣 Agencies, which work with […]
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  1. Trends & External Forces

Top Retail Trends in Q2 2023

What shaped 2023 retail strategy in Q2? Over the past 3 months, these trends have dominated global headlines. Big themes among them include: ⭐ GROWTH: Companies invest in retail media and target communities to grow the top line ⭐ RISK: Reduced consumption and the rise in shoplifting affect companies and consumers ⭐ EFFICIENCY: Retailers and […]
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Retail Media Leaders – Brands

#30DaysofRetailMedia | Day 12: Retail Media Leaders – Brands Who’s showing leadership among retail media advertisers? 🍏 Food & beverage 💋 Health & beauty 📱 Electronics giants These companies investing more ad dollars in retail media to: 📍 Position themselves along the omnichannel customer journey 📣 Improve product discovery and brand awareness 🛍 Reach and […]
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  1. Retailer Media

Retailers’ Retail Media Needs

#30DaysofRetailMedia | Day 7: Retailers’ Retail Media Needs Why does it seem like every retailer is getting into retail media? Consider these stats: 🔸 $52 billion will be spent on U.S. retail media networks this year [Statista] 🔸 This figure will nearly double to $100 billion by 2026 [McKinsey & Company] 🔸 Retailers’ retail media […]
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  1. Technology & Innovation

AI in Retail

AI is revolutionizing retail. The global market for AI in retail is expected to reach $24 billion by 2028, rising by a CAGR of 24.4%. [Forbes] The pandemic, supply chain disruption, profitability pressures and labor shortage have forced retailers and brands to find more efficient ways to work. See how AI powers everything from customer […]
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Stores Evolve With Retail Media

#30DaysofRetailMedia | Day 22: Stores Evolve With Retail Media Retail media is moving into stores. Here’s why. ❤️ We still love brick-and-mortar. Physical stores attract higher traffic than digital. For instance, 212 million consumers visited a Walmart store in June 2022 vs. 125 million for Walmart’s online properties. [Insider Intelligence] 📣 Stores offer desirable advertising real estate. […]
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  1. Retailer Media

Retail Media Risks

#30DaysofRetailMedia | Day 25: Retail Media Risks What threatens retail media success? 🚩 Resistance to change 🚩 Silos within and across organizations 🚩 Non-standardized practices, including measurement There’s already a steep learning curve in retail media (hence this series). As strategies shift, retailers, brands and agencies realize they need new skill sets. What’s most detrimental? […]
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  1. Retailer Media

Endemic vs. Non-Endemic Brands in Retail Media

#30DaysofRetailMedia Day 4: Endemic vs. Non-Endemic Brands in Retail Media. Brands are positioning themselves along our shopping journey. Retail media advertising can help endemic and non-endemic brands reach the right consumer at the right time. What’s the difference? 🛍 Endemic brands sell their offerings through retailers with whom they advertise 📣 Non-endemic brands don’t sell their offerings through retailers with whom […]
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Retail Media Sparks Restructuring

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  1. Owned Brands (Private Label)

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#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […]
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Retail Revenue Drivers for 2024 Growth

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