#30DaysofRetailMedia | Day 6: Retail Media Stakeholders
It takes a retail media ecosystem …
B2C and B2B stakeholder groups that collaborate to ultimately understand, reach and convert consumers using retail media include:
🛍 Retailers, which represent the supply side of retail media networks
🥫 Brands, which represent the demand side
📣 Agencies, which work with brand advertisers
📱 Tech providers, which help these groups connect with each other and shoppers
In upcoming posts, we’ll look at each of these stakeholder groups, including:
⭐ Their objectives
⭐ Their needs
⭐ How they benefit from retail media’s massive growth
⭐ Which global companies stand out
⭐ How these stakeholders are shaping the future of retail marketing.
