#30DaysofRetailMedia | Day 9: Tech Providers’ Retail Media Needs
Tech providers are the digital backbone of retail media.
A wide range of technology providers are contributing their expertise to make retail media networks successful, including:
⭐ Software platforms
⭐ Data insights
These innovators are developing a robust tech infrastructure to connect stakeholders and meet their desired outcomes like:
Here’s a look at tech providers’ retail media objective, needs and benefits.
What would you add?
Tomorrow, we’ll look at the stakeholder group at the very heart of retail media: consumers.