Latin America’s e-commerce market is muy caliente.
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#30DaysofRetailMedia | Day 19: Retail Media Goes Full Funnel Consumers’ omnichannel habits are disrupting marketing. The path to purchase is no longer a tidy, linear progression. Now marketers are letting go of old paradigms and adapting to consumers’ ability to shop anywhere, including: 🛍 Stores 🛍 E-commerce sites 🛍 Social media platforms Retail media has […]
#30DaysofRetailMedia | Day 12: Retail Media Leaders – Brands Who’s showing leadership among retail media advertisers? 🍏 Food & beverage 💋 Health & beauty 📱 Electronics giants These companies investing more ad dollars in retail media to: 📍 Position themselves along the omnichannel customer journey 📣 Improve product discovery and brand awareness 🛍 Reach and […]
Private labels keep growing more powerful. Sales of private label products are rising around the world, as consumers seek options for: AFFORDABILITY amid high inflation QUALITY products they can trust INNOVATION through unique items Retailers face a massive growth opportunity help shoppers save money on products they love, as private labels have evolved into brands […]
#30DaysofRetailMedia | Day 13: Retail Media Leaders – Tech providers These tech leaders are connecting the retail media ecosystem. They have made global headlines for enriching and entwining the retail media space with: 🔸 Adtech 🔹 Hardware 🔸 Data insights 🔹 Commerce media 🔸 Software platforms 🔹 E-commerce excellence A notable characteristic many among them […]
Retail tech is on fire. Themes among this year’s top retail tech. View Original Article Editor's Choice Technology & Innovation Trends: Tech Lisa Goller Member since January 31, 2021 Loading + Follow Following Do you like Lisa Goller's articles? Follow on social!
#30DaysofRetailMedia | Day 7: Retailers’ Retail Media Needs Why does it seem like every retailer is getting into retail media? Consider these stats: 🔸 $52 billion will be spent on U.S. retail media networks this year [Statista] 🔸 This figure will nearly double to $100 billion by 2026 [McKinsey & Company] 🔸 Retailers’ retail media […]
#30DaysofRetailMedia Day 4: Endemic vs. Non-Endemic Brands in Retail Media. Brands are positioning themselves along our shopping journey. Retail media advertising can help endemic and non-endemic brands reach the right consumer at the right time. What’s the difference? 🛍 Endemic brands sell their offerings through retailers with whom they advertise 📣 Non-endemic brands don’t sell their offerings through retailers with whom […]
#30DaysofRetailMedia | Day 10: Consumers’ Retail Media Needs Consumers are the heart of retail media. Savvy, empowered and increasingly mobile, consumers can shop from anywhere. Now retailers, brands, agencies and tech providers are racing to keep up with today’s shopper. These stakeholder groups are racing to build a relevant, shoppable presence wherever consumers spend their […]
#30DaysofRetailMedia Day 20: Retail Media is All About the Data It […] View Original Article Editor's Choice Data & Insights Marketing: Retail Media Lisa Goller Member since January 31, 2021 Loading + Follow Following Do you like Lisa Goller's articles? Follow on social!
#30DaysofRetailMedia | Day 6: Retail Media Stakeholders It takes a retail media ecosystem … B2C and B2B stakeholder groups that collaborate to ultimately understand, reach and convert consumers using retail media include: 🛍 Retailers, which represent the supply side of retail media networks 🥫 Brands, which represent the demand side 📣 Agencies, which work with […]
What’s shaping 2023 retail strategy? So far this year, these 7 trends […] View Original Article Strategy Trends: Retail Lisa Goller Member since January 31, 2021 Loading + Follow Following Do you like Lisa Goller's articles? Follow on social!
#30DaysofRetailMedia | Day 22: Stores Evolve With Retail Media Retail media is moving into stores. Here’s why. ❤️ We still love brick-and-mortar. Physical stores attract higher traffic than digital. For instance, 212 million consumers visited a Walmart store in June 2022 vs. 125 million for Walmart’s online properties. [Insider Intelligence] 📣 Stores offer desirable advertising real estate. […]
#30DaysofRetailMedia | Day 5: Retail Media Glossary Are you fluent in retail media? I certainly wasn’t when I started studying this space last year. (So many acronyms! Holy moly.) That’s why I compiled a glossary of common terms to help us speak the language of retail media. See the glossary, below, which cites retail media […]
#30DaysofRetailMedia | Day 26: Retail Media Key Success Factors What’s the foundation for retail media success? Key success factors include: 👁 Industry vision 📊 Data quality 🎯 Targeting Overall themes include: 🤝 Industry collaboration and integration ⭐ Mutual benefits for all stakeholder groups ❤️ Keeping consumers at the heart of retail media What success factors […]
Last week we looked at how we’re still smitten by stores. Now let’s examine the effects of changing consumption habits, as 2022 global e-commerce is set to top $5 trillion.
#30DaysofRetailMedia | Day 9: Tech Providers’ Retail Media Needs Tech providers are the digital backbone of retail media. A wide range of technology providers are contributing their expertise to make retail media networks successful, including: ⭐ Software platforms ⭐ Data insights ⭐ Hardware These innovators are developing a robust tech infrastructure to connect stakeholders and […]
#30DaysofRetailMedia | Day 14: Retail Media Fuels Global Growth The global digital retail media advertising market hit $111 billion US in 2022, according to Statista. Some of the hottest retail media markets include: US UK China Brazil France Mexico Germany Retailers with robust e-commerce offerings like Amazon, Walmart, Tesco, Carrefour and Mercado Libre are showing […]
#30DaysofRetailMedia Day 2: Online vs. Offline Retail Media Retail media. Retail media is omnichannel, as this snackable post shows. While many people think of retail media as strictly online properties, brands can also leverage offline touchpoints like in-store opportunities to reach consumers as they shop. This year we’re seeing lots of overlap between digital and […]
What’s driving 2022 retail business strategies? What’s driving 2022 retail business strategies? This final post in our mid-year check-in series reviews evidence of 2022 retail strategy trends. REAL ESTATE REJUVENATION Dollar General plans to open more than 1100 new stores this year Ulta plans to open 50 new stores per year in the U.S. Amazon […]