1. Retailer Media

Retail Media Leaders – Tech providers

Written by Posted on Less than 0 min read

#30DaysofRetailMedia | Day 13: Retail Media Leaders – Tech providers

These tech leaders are connecting the retail media ecosystem.

They have made global headlines for enriching and entwining the retail media space with:

🔸 Adtech
🔹 Hardware
🔸 Data insights
🔹 Commerce media
🔸 Software platforms
🔹 E-commerce excellence

A notable characteristic many among them is the use of AI for more efficient, agile processes.

Which tech stars would you add?

View Original Article
Member since
Do you like Lisa Goller's articles? Follow on social!

More from Lisa Goller

  1. Retailer Media

Retail Media Networks

Retail media boom time … Retail media boom time … Although consumer spending has declined, retail media networks have emerged as a powerful B2B revenue driver. RETAILERS grow their top line BRANDS advertise their products as consumers shop BOTH gain deeper insights into consumer habits and patterns To kick off this new series on retail’s marketing evolution, here’s […]
2 min read
0
5
  1. Retailer Media

Endemic vs. Non-Endemic Brands in Retail Media

#30DaysofRetailMedia Day 4: Endemic vs. Non-Endemic Brands in Retail Media. Brands are positioning themselves along our shopping journey. Retail media advertising can help endemic and non-endemic brands reach the right consumer at the right time. What’s the difference? 🛍 Endemic brands sell their offerings through retailers with whom they advertise 📣 Non-endemic brands don’t sell their offerings through retailers with whom […]
< 1 min read
0
  1. Retailer Media

Retail Media Key Success Factors

#30DaysofRetailMedia | Day 26: Retail Media Key Success Factors What’s the foundation for retail media success? Key success factors include: 👁 Industry vision 📊 Data quality 🎯 Targeting Overall themes include: 🤝 Industry collaboration and integration ⭐ Mutual benefits for all stakeholder groups ❤️ Keeping consumers at the heart of retail media What success factors […]
< 1 min read
0
5
  1. Retailer Media

Retail Media Sparks Restructuring

#30DaysofRetailMedia | Day 16: Retail Media Sparks Restructuring Global retail rethinks its marketing and tech infrastructure. 92% of brand advertisers and 74% of agencies say they’re partnering with retailers to reach consumers. These stakeholders are moving from silos to a more integrated structure, as retailers evolve into media companies to help brands reach consumers as […]
< 1 min read
0
  1. Retailer Media

Tech Providers’ Retail Media Needs

#30DaysofRetailMedia | Day 9: Tech Providers’ Retail Media Needs Tech providers are the digital backbone of retail media. A wide range of technology providers are contributing their expertise to make retail media networks successful, including: ⭐ Software platforms ⭐ Data insights ⭐ Hardware These innovators are developing a robust tech infrastructure to connect stakeholders and […]
< 1 min read
0
  1. Retailer Media

Retail Media is on Fire

#30DaysofRetailMedia Day 1: Retail Media is on Fire #30DaysofRetailMedia | Day 1: Retail Media is on Fire 🔥 Welcome to this new series dedicated to examining retail media’s profound influence on the global retail, marketing and tech industries. There’s a steep learning curve in retail media. Given the abundance of daily news on this booming space, […]
< 1 min read
0
5
  1. Retailer Media

Retail Media Partnership Trends

#30DaysofRetailMedia | Day 27: Retail Media Partnership Trends Partnerships help retailers go deeper into media … These retail media partnerships help retailers and brand advertisers: 🛍 Reach the masses 📣 Access new capabilities 🛍 Measure retail media performance 📣 Test and learn from media companies 🛍 Place more shoppable ads where consumers already spend time […]
< 1 min read
0
  1. Retailer Media

Retailers’ Retail Media Needs

#30DaysofRetailMedia | Day 7: Retailers’ Retail Media Needs Why does it seem like every retailer is getting into retail media? Consider these stats: 🔸 $52 billion will be spent on U.S. retail media networks this year [Statista] 🔸 This figure will nearly double to $100 billion by 2026 [McKinsey & Company] 🔸 Retailers’ retail media […]
< 1 min read
0
  1. Retailer Media

Online vs. Offline Retail Media

#30DaysofRetailMedia Day 2: Online vs. Offline Retail Media Retail media. Retail media is omnichannel, as this snackable post shows. While many people think of retail media as strictly online properties, brands can also leverage offline touchpoints like in-store opportunities to reach consumers as they shop. This year we’re seeing lots of overlap between digital and […]
< 1 min read
0
5
  1. Retailer Media

Retail Media Metrics

#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […]
< 1 min read
0
  1. Technology & Innovation

AI in Retail

AI is revolutionizing retail. The global market for AI in retail is expected to reach $24 billion by 2028, rising by a CAGR of 24.4%. [Forbes] The pandemic, supply chain disruption, profitability pressures and labor shortage have forced retailers and brands to find more efficient ways to work. See how AI powers everything from customer […]
< 1 min read
0
5
  1. Shopper & Customer

Consumers’ Retail Media Needs

#30DaysofRetailMedia | Day 10: Consumers’ Retail Media Needs Consumers are the heart of retail media. Savvy, empowered and increasingly mobile, consumers can shop from anywhere. Now retailers, brands, agencies and tech providers are racing to keep up with today’s shopper. These stakeholder groups are racing to build a relevant, shoppable presence wherever consumers spend their […]
< 1 min read
0
  1. Trends & External Forces

Top Retail Trends in Q2 2023

What shaped 2023 retail strategy in Q2? Over the past 3 months, these trends have dominated global headlines. Big themes among them include: ⭐ GROWTH: Companies invest in retail media and target communities to grow the top line ⭐ RISK: Reduced consumption and the rise in shoplifting affect companies and consumers ⭐ EFFICIENCY: Retailers and […]
< 1 min read
0
  1. Retailer Media

Retail Media Risks

#30DaysofRetailMedia | Day 25: Retail Media Risks What threatens retail media success? 🚩 Resistance to change 🚩 Silos within and across organizations 🚩 Non-standardized practices, including measurement There’s already a steep learning curve in retail media (hence this series). As strategies shift, retailers, brands and agencies realize they need new skill sets. What’s most detrimental? […]
< 1 min read
0
Next