#30DaysofRetailMedia | Day 8: Brands’ Retail Media Needs
Better reach, better results …
Brands advertise across retail media to reach targeted consumers more effectively.
According to McKinsey, brands (and their agency partners) seek advertising opportunities on retail media networks, which:
📣 Deliver performance brands can’t get elsewhere (e.g. high return on ad spend)
📣 Offer access to audiences brands couldn’t otherwise reach
📣 Provide transparency (e.g. viewability, auditability)
Here’s a look at brands’ objectives, needs and benefits.
What would you add?
Tomorrow we’ll examine a different retail media stakeholder group: tech providers.