#30DaysofRetailMedia | Day 25: Retail Media Risks

What threatens retail media success?

🚩 Resistance to change
🚩 Silos within and across organizations
🚩 Non-standardized practices, including measurement

There’s already a steep learning curve in retail media (hence this series). As strategies shift, retailers, brands and agencies realize they need new skill sets.

What’s most detrimental?

Losing sight of consumers and how to satisfy them.

What retail media risks would you add?

Coming up: Retail Media Key Success Factors
#retail #ecommerce #media #risk

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