1. Retailer Media

Stores Evolve With Retail Media

#30DaysofRetailMedia | Day 22: Stores Evolve With Retail Media

Retail media is moving into stores. Here’s why.

❀️ We still love brick-and-mortar.

Physical stores attract higher traffic than digital. For instance, 212 million consumers visited a Walmart store in June 2022 vs. 125 million for Walmart’s online properties. [Insider Intelligence]

πŸ“£ Stores offer desirable advertising real estate.

Retailers are monetizing their store assets, which allows more brands to buy in-store ads to connect with consumers while they shop.

πŸ“Š Retail media makes stores more measurable.

Retailers “want more data on how their customers are behaving in stores to make the physical retail experience more compelling and efficient.” [Modern Retail]

That’s why retailers are bringing more retail media to their physical stores to improve the bottom line and the customer experience.

What other types of in-store retail media would you add?

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