1. Retailer Media

Retailers’ Retail Media Needs

#30DaysofRetailMedia | Day 7: Retailers’ Retail Media Needs

Why does it seem like every retailer is getting into retail media?

Consider these stats:

πŸ”Έ $52 billion will be spent on U.S. retail media networks this year [Statista]
πŸ”Έ This figure will nearly double to $100 billion by 2026 [McKinsey & Company]
πŸ”Έ Retailers’ retail media margins can be as high as 80% (!) [Bain & Company]

No wonder retailers are rethinking their economic model.

Many retailers have added retail media networks to boost their top line with B2B ad sales, especially as:

πŸ”Ή High inflation
πŸ”Ή Lower consumer spending
πŸ”Ή The high cost of offering omnichannel options

… have squeezed their bottom line.

Here’s a look at retailers’ retail media objectives, needs and benefits.

What would you add?

Tomorrow we’ll examine brands’ needs.
#retail #ecommerce #media

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