1. Corporate Strategy

Wayfair Exec on its Expansion Into Brick-and-Mortar Retail

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While at Shoptalk in Las Vegas last month, Editor-in-Chief Joe Keenan interviewed Liza Lefkowski, vice president of proprietary brands and retail at Wayfair, an e-commerce furniture and home goods company. During their conversation, Lefkowski discusses her role within the company, the cross-channel behaviors she’s seeing from Wayfair’s customers, improving the customer experience through cross-channel touchpoints, and how the retailer uses customer data to improve its shoppers’ experiences. Furthermore, Lefkowski offers insights into the opening of Wayfair’s first physical store, as well as connecting online and offline purchase experiences.

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