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TotalRetail's articles

  1. Partnerships & Alt Profit
If you’ve become aware of someone using your trademark, should you send them a cease and desist letter? In a developing trend towards litigation, trademark attorneys have recently been foregoing the use of cease and desist letters previously considered routine. Instead, as their opening move to enforce a client’s trademark rights, they often immediately file […]
  1. Technology & Innovation
The explosive growth in e-commerce that flowed from the COVID-19 pandemic has made last-mile delivery more important than ever in the retail industry. Companies that meet consumer expectations when it comes to last-mile delivery will be well-positioned to thrive. Meeting those expectations, however, is easier said than done, as consumers want delivery to be fast, […]
  1. Shopper & Customer
Identification helps retailers create more informed marketing and customer experiences, from personalizing messages early in their journey to treating loyalists like loyalists. The more site visitors can be identified, the more retailers can provide relevant, timely experiences that drive other critical performance metrics. A retailer that does very little to increase its visitor identification typically […]
  1. Channel: Ecommerce & Digital
E-commerce brands have been through a tumultuous few years. The pandemic in 2020 brought a surge in online shopping which has never subsided. As consumers have increased their online purchases, their expectations for low cost, simple, fast and reliable delivery have also grown. Retailers are recognizing that the delivery experience can have a huge impact […]
  1. Shopper & Customer
Anyone in retail knows that brands sometimes have to reinvent themselves in order to remain relevant and — for lack of a better word — “cool” to consumers. At the National Retail Federation’s Big Show last week, executives from two well-known brands, Claire’s and Crocs, shared how their companies overcame setbacks and charted a new […]
  1. Data & Insights
If 2023 marked brands’ initial steps into integrating generative artificial intelligence into their e-commerce strategies, 2024 is set to witness its explosive growth. There’s palpable anticipation as conversational commerce gears up — and not just for major industry players, but gradually becoming accessible to brands of all sizes. Consider conversational commerce and dynamic personalization. These […]
  1. Data & Insights
Nearly one year has passed since new generative artificial intelligence (AI) capabilities burst onto the scene and sparked the latest AI hype wave. Since then, businesses have envisioned how AI could help them cut costs, increase efficiency, and improve experiences for customers and employees. Yet, the palpable excitement for AI’s potential has been tempered by […]
  1. Operations & Supply Chain
A whopping 69 percent of retailers treat returns as a cost of doing business, meaning they simply accept that they will incur $165 million in merchandise returns for every $1 billion in sales. This problem is further exacerbated during the holiday season when 17.9 percent of merchandise sold is returned. But what if one shift could […]
  1. Technology & Innovation
During the five-day holiday weekend spanning from Thanksgiving to Cyber Monday last year, 200.4 million consumers shopped, setting a new record both in the number of people shopping and the amount spent — online sales rose 7.8 percent from 2022 to $38 billion. With 2024 upon us, retailers find themselves on the brink of a […]
  1. Shopper & Customer
A woman in Florida is suing the candy giant Hershey, alleging that the Pennsylvania-based company misled consumers with the packaging on a Halloween-themed Reese’s candy. The lawsuit, filed by Cynthia Kelly on Dec. 28, claims that Hershey engaged in “false and deceptive advertising” when it advertised an image of a chocolate peanut butter pumpkin with […]
  1. Operations & Supply Chain
The holiday season, synonymous with joyous celebrations and bustling retail activity, also brings a notable surge in product returns. But while many retailers perceive returns as a challenge, our data reveals a surprising and valuable insight — returns are an untapped opportunity for amplified customer retention. Providing customers with a straightforward and hassle-free return policy […]
  1. Media & Marketing
The social media platform X, formerly known as Twitter and owned by Elon Musk, is reportedly in conversations with Amazon.com to incorporate itself into the e-commerce company’s ad-buying software, The Wall Street Journal reported. The news outlet reported that the potential collaboration would aim to target small and midsized businesses on Amazon’s marketplace and convince […]