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TotalRetail's articles

  1. Holiday & Events
Retail sales increased during August as consumer demand outweighed the pandemic, supply chain disruptions and other factors affecting spending, the National Retail Federation (NRF) said Thursday. The U.S. Census Bureau reported overall retail sales in August were up 0.7 percent seasonally adjusted from July and up 15.1 percent year-over-year. Despite occasional month-over-month declines, sales have grown year-over-year […]
  1. Media & Marketing
Attaining customer loyalty is perhaps harder today than it has ever been. Consumers have an abundance of choice, both online and offline, when it comes to the retailers they can choose to spend their hard-earned money with. If a retailer doesn’t meet a customer’s high expectations, no matter the reason, that shopper is unlikely to […]
  1. Media & Marketing
An Assessment of 50 Leading Retailers’ Loyalty Programs Leads to Insights and Learnings for the Industry Customer loyalty is fleeting, yet more critical than ever to capture. It’s incumbent upon retailers to create the types of loyalty programs that consumers value being a part of. And increasingly that means offering a combination of traditional and […]
  1. CPG & FMCG
Wouldn’t it be great if, as a brand or retailer, you could see the exact products shoppers will purchase before they actually buy them? In lieu of a crystal ball, brands and retailers have searched through many technology options, and digital shopping lists have risen to the top of their core resources. According to a […]
  1. Channel: Ecommerce & Digital
In an effort to compete with commercial shippers like FedEx and UPS, Amazon.com has started shipping non-Amazon packages, according to a new report by CNBC. The e-commerce giant spent 80 percent more in the first quarter on capital expenditures than the same time last year, mostly to grow its in-house logistics network, which includes a […]
  1. Corporate Purpose
Ikea is piloting a furniture buyback and resale program in the United States as it aims to make the service a permanent fixture at its stores nationwide. The pilot program will be available at its store in the Philadelphia suburb of Conshohocken from Monday through Sept. 19. It will eventually roll out to additional markets. Loyalty customers will […]
  1. Trends & External Forces
Generations are often shaped by common experiences and major historical moments, and the COVID-19 pandemic is sure to leave an indelible mark on current and future generations for years to come. Millennials and Gen Zers who endured the global health crisis will be shaped not just by the grief, loss and financial damage they faced, […]
  1. Trends & External Forces
The other day I purchased a hoodie from a direct-to-consumer brand that I like. “The softest hoodie ever” was how they hooked me, but post-checkout I found myself upsold to buying eye cream. How did they do it? Co-selling. And it’s going to transform every brand into a marketplace. Co-selling is on the rise, and […]
  1. Shopper & Customer
Consumers have a bigger voice today, enhanced by a plethora of information sources and endless opportunities to voice their opinion on social media. As a result, modern businesses and their marketing arms are realizing they need more customer-centric approaches that create more direct relationships through engagement and more personalized experiences. In order to do this, businesses need a more direct pathway and visibility into each […]