1. Trends & External Forces

2023 Retail PEST Analysis

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WitScore: 5

Which factors will influence retail strategy this year?

POLITICAL: New global alliances and risks
ECONOMIC: Slowdowns squeeze businesses and consumers
SOCIAL: Anger and anguish due to inflation, structural upheaval
TECHNOLOGY: Source of growth and efficiency amid profit pressures

Overall, dramatic market shifts and new opportunities will compel companies and consumers to change their processes and habits.

What 2023 retail trends would you add?

Related:
Retail Media Networks (market overview)
Retail Revenue Drivers

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