Beloved Brands's articles Data & Insights Brand Scorecard: The Brand Manager’s marketing dashboard As a seasoned brand leader, I have always believed that brand management means business management. With everything that we do, whether it is brand positioning, strategy, or marketing execution, you should see a number. That starts with the right marketing analytics. In brand management, getting lost in a sea of data and misinterpreting marketing signals is […] Beloved Brands April 17, 2024April 17, 2024 < 1 min read Data & InsightsMarketing: BrandStrategy 0 Saving Bookmark this article Bookmarked Media & Marketing Brand Management is Business Management The best in brand management run their business as general managers. They partner with sales to drive revenue growth. The marketer creates demand through a brand positioning that motivates the consumer to want to buy while sales get the brand onto the shelf to match where consumers shop. The marketer must partner with operations to build […] Beloved Brands February 8, 2024February 8, 2024 < 1 min read Marketing: BrandConsumersPartnershipsOperations & Supply ChainMerchandising 0 Saving Bookmark this article Bookmarked Trends & External Forces Ozempic Case Study – The easiest victory over diabetes and weight Ozempic is the brand name whispered quietly at the lunch table at work or at the family Bar-B-Q–followed by, “You look great.” Ozempic is loudly joked about on the late-night talk shows or award shows. All that talk value has helped Ozempic rapidly ascend in the healthcare market, particularly in treating type 2 diabetes and, […] Beloved Brands February 5, 2024February 5, 2024 < 1 min read Health & Wellness 0 Saving Bookmark this article Bookmarked Exploring the most common business models with iconic brand examples In the dynamic arena of marketing and commerce, the blueprint for delivering value to customers—commonly known as a business model—serves as the foundation upon which a company constructs its market identity and operational strategies. The essence of a business model lies in its ability to outline how a company creates, delivers, and captures value, which […] Beloved Brands January 18, 2024January 18, 2024 < 1 min read 0 Saving Bookmark this article Bookmarked Media & Marketing The expert guide to climbing the Brand Management career ladder In the dynamic terrain of brand management, the journey from an eager entry-level Assistant Brand Manager rising up to a seasoned Chief Marketing Officer is challenging and exhilarating. My professional experience through the ranks at Johnson & Johnson, backed by experience at General Mills and Coke, has been a testament to the joy and turbulence, […] Beloved Brands January 16, 2024January 16, 2024 < 1 min read Marketing: BrandJohnson & JohnsonGeneral MillsExecutivesCoca Cola 0 Saving Bookmark this article Bookmarked Corporate Strategy A simpler way to use brand strategy to help your brand win I hate when marketers overly complicate brand strategy. They mistakenly consider strategy the more intellectual part of business, so they use big, vague words to try to sound smart. The people who execute don’t know what words mean. We will explore how our Strategic ThinkBox can trigger deeper strategic thinking and help develop the best […] Beloved Brands January 9, 2024January 9, 2024 < 1 min read StrategyMarketing: Brand 0 Saving Bookmark this article Bookmarked Shopper & Customer Brand Culture – You can’t run a brand without the people behind the brand In today’s competitive market, the emphasis on “customer experience” and “customer journey” is not merely a trend but an essential business practice. Ensuring an impeccable customer experience is a collective effort, from the top-to-top management down to customer service teams. It’s all about keeping everyone aligned to the brand idea, values, and ideal leader behaviors, […] Beloved Brands December 14, 2023December 14, 2023 < 1 min read ShoppersCustomer Experience 0 Saving Bookmark this article Bookmarked How to conduct a brand audit Every business should conduct a Brand Audit annually to uncover the key issues that set up the strategic plan. If you’re not doing one, you are acting negligent in managing your brand. Moreover, use a monthly report to stay on track. To help you learn, I will show you how to conduct a brand audit […] Beloved Brands October 7, 2023October 7, 2023 < 1 min read 0 Saving Bookmark this article Bookmarked Retail Operations Viking Cruises – The secrets behind their comfortable exploration brand idea Viking Cruises, founded in 1997, is known for its river and ocean cruises. Over the years, it has emerged as a leader in the cruise industry, named the #1 cruise by Condé Nast due to its unparalleled customer experience. What Viking Cruises does so well is it understands the high expectations of its consumer target […] Beloved Brands October 7, 2023October 7, 2023 < 1 min read Customer ExperienceTargetShoppersConsumers 0 Saving Bookmark this article Bookmarked Sustainable Brands: How eco-friendly brands are winning In an era often described by its rampant consumerism, there’s an intriguing juxtaposition at play. Discover the importance of sustainable brands for our environment. Read how eco-friendly brands make conscious decisions—driven by profit and an urge to be part of a global solution. We’ll take a look at four case studies, including Patagonia, Ikea, Adidas, […] Beloved Brands October 3, 2023October 3, 2023 < 1 min read SustainabilityDept. Apparel 0 Saving Bookmark this article Bookmarked Department: Food How to manage the ideal tension between marketing and sales There is a natural tension between marketing and sales due to their differing primary focuses, but that tension can be channeled productively. The yin and yang. A little tension and conflict is good when it is the starting point for collaboration. The tension between marketing and sales arises when different objectives seem to pull the […] Beloved Brands October 1, 2023October 1, 2023 < 1 min read Dept. Natural / Organic 0 Saving Bookmark this article Bookmarked Media & Marketing How advanced consumer analytics can steer your brand strategy In today’s highly competitive marketplace, brands need to use consumer analytics to uncover the unique situation and circumstances that will help uncover their brand strategy. The one-size-fits-all approach no longer suffices. Instead, at the heart of your deep-dive business are the consumer analytics that include consumer tracking data and the marketing funnel analysis help tell […] Beloved Brands September 15, 2023September 15, 2023 < 1 min read ConsumersData & InsightsStrategyMarketing: Brand 0 Saving Bookmark this article Bookmarked Loading Load more
Data & Insights Brand Scorecard: The Brand Manager’s marketing dashboard As a seasoned brand leader, I have always believed that brand management means business management. With everything that we do, whether it is brand positioning, strategy, or marketing execution, you should see a number. That starts with the right marketing analytics. In brand management, getting lost in a sea of data and misinterpreting marketing signals is […] Beloved Brands April 17, 2024April 17, 2024 < 1 min read Data & InsightsMarketing: BrandStrategy 0 Saving Bookmark this article Bookmarked
Media & Marketing Brand Management is Business Management The best in brand management run their business as general managers. They partner with sales to drive revenue growth. The marketer creates demand through a brand positioning that motivates the consumer to want to buy while sales get the brand onto the shelf to match where consumers shop. The marketer must partner with operations to build […] Beloved Brands February 8, 2024February 8, 2024 < 1 min read Marketing: BrandConsumersPartnershipsOperations & Supply ChainMerchandising 0 Saving Bookmark this article Bookmarked
Trends & External Forces Ozempic Case Study – The easiest victory over diabetes and weight Ozempic is the brand name whispered quietly at the lunch table at work or at the family Bar-B-Q–followed by, “You look great.” Ozempic is loudly joked about on the late-night talk shows or award shows. All that talk value has helped Ozempic rapidly ascend in the healthcare market, particularly in treating type 2 diabetes and, […] Beloved Brands February 5, 2024February 5, 2024 < 1 min read Health & Wellness 0 Saving Bookmark this article Bookmarked
Exploring the most common business models with iconic brand examples In the dynamic arena of marketing and commerce, the blueprint for delivering value to customers—commonly known as a business model—serves as the foundation upon which a company constructs its market identity and operational strategies. The essence of a business model lies in its ability to outline how a company creates, delivers, and captures value, which […] Beloved Brands January 18, 2024January 18, 2024 < 1 min read 0 Saving Bookmark this article Bookmarked
Media & Marketing The expert guide to climbing the Brand Management career ladder In the dynamic terrain of brand management, the journey from an eager entry-level Assistant Brand Manager rising up to a seasoned Chief Marketing Officer is challenging and exhilarating. My professional experience through the ranks at Johnson & Johnson, backed by experience at General Mills and Coke, has been a testament to the joy and turbulence, […] Beloved Brands January 16, 2024January 16, 2024 < 1 min read Marketing: BrandJohnson & JohnsonGeneral MillsExecutivesCoca Cola 0 Saving Bookmark this article Bookmarked
Corporate Strategy A simpler way to use brand strategy to help your brand win I hate when marketers overly complicate brand strategy. They mistakenly consider strategy the more intellectual part of business, so they use big, vague words to try to sound smart. The people who execute don’t know what words mean. We will explore how our Strategic ThinkBox can trigger deeper strategic thinking and help develop the best […] Beloved Brands January 9, 2024January 9, 2024 < 1 min read StrategyMarketing: Brand 0 Saving Bookmark this article Bookmarked
Shopper & Customer Brand Culture – You can’t run a brand without the people behind the brand In today’s competitive market, the emphasis on “customer experience” and “customer journey” is not merely a trend but an essential business practice. Ensuring an impeccable customer experience is a collective effort, from the top-to-top management down to customer service teams. It’s all about keeping everyone aligned to the brand idea, values, and ideal leader behaviors, […] Beloved Brands December 14, 2023December 14, 2023 < 1 min read ShoppersCustomer Experience 0 Saving Bookmark this article Bookmarked
How to conduct a brand audit Every business should conduct a Brand Audit annually to uncover the key issues that set up the strategic plan. If you’re not doing one, you are acting negligent in managing your brand. Moreover, use a monthly report to stay on track. To help you learn, I will show you how to conduct a brand audit […] Beloved Brands October 7, 2023October 7, 2023 < 1 min read 0 Saving Bookmark this article Bookmarked
Retail Operations Viking Cruises – The secrets behind their comfortable exploration brand idea Viking Cruises, founded in 1997, is known for its river and ocean cruises. Over the years, it has emerged as a leader in the cruise industry, named the #1 cruise by Condé Nast due to its unparalleled customer experience. What Viking Cruises does so well is it understands the high expectations of its consumer target […] Beloved Brands October 7, 2023October 7, 2023 < 1 min read Customer ExperienceTargetShoppersConsumers 0 Saving Bookmark this article Bookmarked
Sustainable Brands: How eco-friendly brands are winning In an era often described by its rampant consumerism, there’s an intriguing juxtaposition at play. Discover the importance of sustainable brands for our environment. Read how eco-friendly brands make conscious decisions—driven by profit and an urge to be part of a global solution. We’ll take a look at four case studies, including Patagonia, Ikea, Adidas, […] Beloved Brands October 3, 2023October 3, 2023 < 1 min read SustainabilityDept. Apparel 0 Saving Bookmark this article Bookmarked
Department: Food How to manage the ideal tension between marketing and sales There is a natural tension between marketing and sales due to their differing primary focuses, but that tension can be channeled productively. The yin and yang. A little tension and conflict is good when it is the starting point for collaboration. The tension between marketing and sales arises when different objectives seem to pull the […] Beloved Brands October 1, 2023October 1, 2023 < 1 min read Dept. Natural / Organic 0 Saving Bookmark this article Bookmarked
Media & Marketing How advanced consumer analytics can steer your brand strategy In today’s highly competitive marketplace, brands need to use consumer analytics to uncover the unique situation and circumstances that will help uncover their brand strategy. The one-size-fits-all approach no longer suffices. Instead, at the heart of your deep-dive business are the consumer analytics that include consumer tracking data and the marketing funnel analysis help tell […] Beloved Brands September 15, 2023September 15, 2023 < 1 min read ConsumersData & InsightsStrategyMarketing: Brand 0 Saving Bookmark this article Bookmarked