Bobsled Marketing
Bobsled Marketing is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon and leveling up their sales. With over 100 brands successfully launched on Amazon and millions of dollars in monthly sales managed for Amazon Vendor and Seller accounts, every action taken is carefully calculated to achieve one goal: maximizing clients’ return on their Amazon investment. https://www.bobsledmarketing.com/

Bobsled Marketing's articles

  1. Channel: Ecommerce & Digital

Is Amazon Live a Waste of Time?

Kyle Porter is a Client Project Manager at Bobsled.   From time to time, a client will ask me some version of the question: is Amazon Live worth the investment?  For the uninitiated, Amazon Live is the e-commerce platform’s live-streaming tool, and it features an eclectic group of celebrities, influencers, and occasionally brand owners recommending […]
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  1. Channel: Ecommerce & Digital

Why Amazon Posts Is a Huge Overlooked Opportunity for Brands

Tamara Vukovic is a Senior Account Specialist at Bobsled, an Acadia company Again and again, I have found that brands are overlooking one of Amazon’s simplest tools to grow their visibility: Amazon Posts.  You can think of Amazon Posts as the e-commerce giant’s version of Instagram. You upload photos of your products alongside a caption […]
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  1. Channel: Ecommerce & Digital

5 Myths About Amazon DSP

Emily Ostrander is a PPC Manager at Bobsled, an Acadia company Recently, I had a confectionary client tell me they didn’t see a point investing in ads through Amazon Demand-side Platform (DSP). The brand thought the Sponsored Display ads they created on Amazon.com were enough for them.  It’s a myth I hear a lot. Amazon […]
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  1. Media & Marketing

Should You Put Your Full Product Catalog on Amazon, or Retain Some Exclusives?

John Pak is a Client Project Manager at Bobsled, an Acadia company Earlier this year, an apparel brand came to me with a question. The brand was planning to upload many of its products to Amazon, and it wanted to know: should it list all of its catalog on Amazon, or should it save some […]
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  1. Channel: Ecommerce & Digital

Our Lessons From Amazon’s Prime Early Access Sales Event to Super-Charge Your Black Friday in 2022

Matt Gallagher is a PPC Specialist at Bobsled, an Acadia company Amazon’s Prime Early Access Sales event (now fondly known as ‘PEAS’) has come and gone, and it provides some great insights into what we can expect from shoppers during the Black Friday and Cyber Monday events in a few weeks. In this blog post, […]
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  1. Channel: Ecommerce & Digital

Two Often-Overlooked Branding Opportunities That Can Give Your Brand an Edge on Amazon

Julian Galindo is a Client Project Manager at Bobsled, an Acadia company.   Amazon continues to rule over the eCommerce world as the largest platform in online shopping, but that also means competition is getting tougher as well. Brands need every edge they can get to stand out in a market that is constantly evolving.  […]
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  1. Media & Marketing

I Thought Sponsored Display Ads Were a Waste of Time, Here’s Why I Was Wrong

I used to completely pass off Sponsored Display ads as an unhelpful targeting tool. A lot of strategic pre-planning without any measurable returns on ad spend made it difficult to see how this advertising method stacked up against other types of Sponsored ads. My attempts to use SD ads never resulted in much success, so I stopped suggesting them to our clients
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  1. Channel: Ecommerce & Digital

Why Amazon-Fluent Companies Outperform Peers by 16%

Kiri Masters is Head of Retail Marketplace Strategy at Bobsled, an Acadia company, and the Founder of Bobsled Marketing.   Amazon is different from other retail channels. That is the understatement of the decade for those familiar with the channel. But if you’re one of those people – you’d be surprised how many conversations we […]
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  1. Channel: Delivery

Instacart Advertising: Measuring What Really Matters

Matteo Bizon is a PPC Specialist at Bobsled.  Like other major eCommerce platforms, Instacart’s advertising features and metric tracking priorities have changed in 2022. However, a lot of fundamentals remain the same over the years – particularly when it comes to what it takes to track important business elements and act on them. This was […]
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  1. Data & Insights

Leverage Your Amazon Data – 2 More Important Vendor Central Reports

Tamara Vukovic is an Account Specialist at Bobsled.  In Part 1 of this article, I listed three important reports that brands should be utilizing more frequently on Amazon’s Vendor Central platform. Today, I’m going to add two more reports that will continue to boost your sales efficiency and promote ultimate success. Here at Bobsled, we’ve had […]
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