1. Channel: Ecommerce & Digital

How Amazon MYCE works – What does it really do?

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How Amazon MYCE works - What does it really do?

Lindsay Baker is a Team Lead at Bobsled.

In 2021, Amazon released a new email marketing tool to help brands connect more directly with their clients: Manage Your Customer Engagement. MYCE gives sellers an opportunity to use in-house Amazon tools to reach customers outside of the platform, specifically by sending direct email alerts and responses. Though still in its infancy, this free tool offers a new way for established Amazon sellers to invest in off-channel marketing. 

 

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Bobsled Marketing is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon and leveling up their sales. With over 100 brands successfully launched on Amazon and millions of dollars in monthly sales managed for Amazon Vendor and Seller accounts, every action taken is carefully calculated to achieve one goal: maximizing clients’ return on their Amazon investment. https://www.bobsledmarketing.com/
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