Emily Ostrander is a PPC Manager at Bobsled, an Acadia company

Recently, I had a confectionary client tell me they didn’t see a point investing in ads through Amazon Demand-side Platform (DSP). The brand thought the Sponsored Display ads they created on Amazon.com were enough for them. 

It’s a myth I hear a lot. Amazon DSP requires a reasonably sized upfront allocation, usually tens of thousands per month at minimum. Understandably, that figure can be daunting to many companies. But Amazon DSP offers a level of granular targeting that no other Amazon ad product can match—and all brands can benefit from turning it on.

With Amazon DSP, you can create audiences using product searches, page visits, and purchase histories. It’s easy to send ads out to people who recently bought from a competitor, for instance. You can also reach customers across many channels, including Twitch, Fire TV, and a slew of third-party websites. 

Here are five myths I hear a lot about DSP—and why I think they’re wrong.  

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