1. Retailer Media

Top 6 Mistakes Brands Make When Allocating Retail Media Budget

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Top 6 Mistakes Brands Make When Allocating Retail Media Budget

Matteo Bizon is a PPC Specialist at Bobsled, an Acadia company.

Last week, I introduced Bobsled’s new budget allocation model for retail media as part of a comprehensive preview of our recent research project launching on May 19: Retail Media Allocation. We want to bring important information to light about the best ways to navigate budgeting across a vast lineup of new retail media options and channels. 

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Bobsled Marketing is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon and leveling up their sales. With over 100 brands successfully launched on Amazon and millions of dollars in monthly sales managed for Amazon Vendor and Seller accounts, every action taken is carefully calculated to achieve one goal: maximizing clients’ return on their Amazon investment. https://www.bobsledmarketing.com/
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