The CPG Guys are joined by Jim Presley, General Manager / SVP Total Wellness and Sustainability at NielsenIQ.
Follow Jim on LinkedIn at: https://www.linkedin.com/in/jim-presley-0a17a55/
Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/
Follow Nielsen IQ online at: https://nielseniq.com/global/en/
Jim answers the following questions:
- Jim, your career spans the likes of Numerator, Altria & Catalina. Heading total wellness & sustainability for NIQ is a journey youre building in the FMCG industry. Take us through your career and how you got here. Why NIQ, why now in this space?
- Sustainability is not a new topic, it has been around over a decade and fairly prominently as some % of consumers have shifted in this direction. Yet we see glass, plastic, cardboard everywhere in FMCG – is this what will persist?
- What changes have you seen in covid in sustainability? Have consumers while staying indoors understood carbon footprints? Have they made adjustments for this ?
- Have the habits and behaviors of Gen z made an impact on brands – whether packaging or consumption? What changes are gen z influencing for the better?
- What governance has been established by law or by the industry in this space that is meaningful and will make an actual difference?
- If consumers want to find products that support their choices in this space, is it easy via search attributes ?
- Tell us about the NIQ practice you are leading, who do you interact with and what are you bringing to brands?
- Here on the cpgguys, the last question is always fast forward – what Growth trends will we see in this space?
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