WaWa

  1. Channel: Convenience
  Wawa’s $5 Big Breakfast Deal Redefines Value, Speed & Convenience Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® knows a winning foodservice formula when he sees one, and Wawa’s latest move is set to shake up the breakfast game. From February 17 through March 24, Wawa is rolling out its unbeatable $5 […]
  1. Department & Category
  The line between restaurants and food retailers is growing ever thinner. The battle for America’s food dollars has intensified as consumers embrace fresh, prepared, ready-2-eat (RTE) and heat-n-eat (HNE) options available across a rapidly expanding spectrum of retail channels. Convenience stores, chain drug stores, grocery stores, club stores, mass merchandisers, vending machines, and even […]
  1. Shopper & Customer
  What do consumers think a Grocerant is? According to Steven Johnson, the Grocerant Guru® at Tacoma, WA-based Foodservice Solutions®, the man who coined the term “Grocerant,” it is “any retail food item that is fresh prepared Ready-2-Eat or Heat-N-Eat.” Traditionally, these items have been found in grocery store service delis, convenience store prepared food […]
  1. Data & Insights
  The evolution of Ready-2-Eat and Heat-N-Eat fresh food has surged over the years, with 2025 proving to be a landmark moment for the grocerant niche. These retail food solutions cater to time-starved consumers seeking convenience, quality, and value. Steven Johnson, Foodservice Solutions® Grocerant Guru®, based in Tacoma, WA identifies seven powerful undercurrents driving this […]
  1. Channel: Grocery
  In 2025, the foodservice landscape is rapidly evolving, creating significant challenges for restaurant operators contemplating price increases. While higher menu prices may offset rising labor, rent, and ingredient costs, they come with heightened risks in an era where consumer behavior has dramatically shifted. From the Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice […]
  1. Department: Food
  Today convenience stores, grocery delis, and virtual restaurants are eating into legacy restaurant market share according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.The fast-food industry, once the go-to for affordability, speed, and convenience, is facing formidable competition from unexpected corners. Convenience stores (C-stores), grocery deli departments, and virtual restaurants are […]
  1. Department: Food
  As 2024 comes to a close, the dynamic interplay between convenience stores (C-stores), restaurants, and service delis continues to reshape the food industry landscape. If success does leave clues and it does according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® let’s look at who is winning and some that may […]
  1. Holiday & Events
  When Thanksgiving rolls around, we often picture a cozy kitchen filled with the aromas of turkey, stuffing, and pie. But times are changing, and for many, the classic sit-down feast has become a drive-thru experience! Today, restaurants, convenience stores (C-stores), and grocery delis have stepped up, offering festive meals right through the window — […]
  1. Data & Insights
  As technology becomes integral to every sector, food retail and service industries, including grocery stores, restaurants, and convenience stores (C-stores), face rising cybersecurity threats, according to Steven Johnosn Grocerant Guru® at Tacoma, WA based Foodservice Solutions® ‘cybersecurity just might be the number one reason every food retailer should be looking a customer ahead.’ Cyber […]
  1. Channel: Convenience
In recent years, convenience stores have taken a major turn, transforming into food-focused retail hubs that serve as serious competitors to restaurants. Brands like 7-Eleven, Circle K, Sheetz, and Wawa have pioneered this shift, leveraging food sales to drive customer frequency, top-line growth, and profitability. This change is part of a broader industry trend in […]
  1. Channel: Convenience
  Wawa Fans Rejoice! You Can Now Get Paid to Eat Hot Turkey Gobblers! 🦃✨ SIXT is on the hunt for an enthusiastic Hoagie Hunter who is ready to take on the delicious challenge of finding the best Wawa Hot Turkey Gobbler across 100 different locations. Yes, you read that right! Get paid to indulge […]
  1. Channel: Restaurants
  Steven Johnson the Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believe that in a rapidly evolving food and convenience landscape, the ability to tap into new consumer behaviors is essential. Claim, the viral social app targeting Gen Z, is not just reshaping the digital marketing game, but is teaching valuable lessons for restaurants, […]
  1. Department & Category
  Over the last decade, convenience stores (C-stores) have evolved into formidable competitors for fast-food restaurants. From KFC’s fried chicken to McDonald’s burgers, traditional fast-food chains are now facing stiff competition as C-stores leverage their strategic locations, evolving menus, and technology-driven operations to attract hungry consumers. According to Steven Johnson the Grocerant Guru® at Tacoma, […]
  1. Department & Category
  The age-old question, “What’s for dinner?” has evolved dramatically over the decades, shaped by societal changes and consumer demands. In a world where speed of service, affordability, portability, and dietary preferences take center stage, families today are more interested in finding meal solutions that satisfy everyone at the table without sacrificing quality or convenience, […]
  1. Shopper & Customer
  The grocerant niche continues to drive the evolving landscape of foodservice, the once-clear lines between grocery stores, convenience stores, and restaurants have blurred. The new battleground for the age-old question, “What’s for dinner?” is no longer confined to the grocery aisle but has expanded to the drive-thru lanes and delivery apps. Leading the charge […]
  1. Department: Beverage
  Once known primarily for their role in providing quick snacks and fuel, convenience stores have evolved into key players in the retail foodservice industry. They have become destinations for fresh food fast, catering to consumers who seek quality meals without the wait. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, […]
  1. Shopper & Customer
Retail foodservice is undergoing a seismic shift, driven by changing consumer preferences, technological advancements, and the desire for convenience without compromising quality according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. As the industry evolves, certain sectors are emerging as the frontrunners, attracting consumers in droves and setting the stage for the […]
  1. Stores & Formats
  It’s clear that legacy grocery stores, once the dominant force in food retail, are now navigating a challenging landscape marked by significant market share capitulation according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. This shift has been driven by three prominent trends: the encroachment of dollar stores, drug stores, and […]
  1. Department: Food
  The age-old question, “What’s for dinner?” has perplexed families for generations, often leading to indecision and reliance on fast food or takeout. Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes if your food marketing tactics look more like yesterday than tomorrow, you need to move forward.     However, convenience stores (C-stores) […]
  1. Department & Category
  The food sector is witnessing a significant shift as Millennials continue their exploration for fresh food options in the grocerant niche. This journey of discovery, trial, and migration is challenging the traditional paradigms of legacy chain restaurants. Steven Johnson, the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, has been at the forefront of […]
  1. Channel: Convenience
Track Gas Station spending for free Access chart data in Dash. Around 73% of Buc-ee’s customers also shopped at Shell in the trailing 12 months ended March 24, 2024 according to Earnest credit card data. It is just one sign that the gas station chain is making inroads with incumbent gas station brands. The jumbo-sized […]
  1. Channel: Grocery
I talked this week about how Jon Jenkins of AWS made the point during the NGA technology Summit that retailers should not compare smart carts to more traditional carts in terms of cost;  instead, he suggested, they should be thought of a self-checkout systems being used throughout the store, taking pressure off the front end. […]
  1. Channel: Convenience
  So, Wawa recently launched the Goose Media Network, a retail media network (RMN) designed to enhance offerings for its dedicated consumer base. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® this moved with edify Wawa’s relationship with consumers and brands driving Top-line sales and Bottom-line profits. Through this network, Wawa’s customers can engage with partner […]
  1. Channel: Convenience
Wawa has launched Goose Media Network, the c-store chain’s retail media network (RMN), to give brands the opportunity to reach Wawa customers online as well as via the mobile app and videos played at the gas pump. Wawa worked with Publicis Groupe’s Publicis Sapient, Epsilon and CitrusAd to create the new offering. “Goose Media Network […]
  1. Department & Category
  You all know the old adage ‘When you can’t beat them join them’.  Well at Dash-In convenience stores they have been watching the ilk of Sheets and Wawa gobble market share by providing customers a once unique experience now a common place experience. That being restaurant quality meals from a non-traditional restaurant footprint and […]
  1. Trends & External Forces
The Wall Street Journal this morning has a story about how convenience stores “are all trying to grab a bigger piece of the food pie,” carrying more and better fresh food that offer “an appetizing opportunity” for more sales and higher margins. The story cites companies that include Wawa and Casey’s General Stores as having […]

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  1. Data & Insights
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
  1. Holiday & Events
  2. Holiday & Events
A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
  1. Trends & External Forces
  2. Data & Insights
  3. Technology & Innovation
  4. Trends & External Forces
IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […]
  1. Data & Insights
  2. Technology & Innovation
There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […]

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