1. Shopper & Customer

Michaels lowers prices on thousands of items

IRVING, Texas — The arts & crafts specialty retailer Michaels has announced lower prices on over 5,000 items, offering its customers the opportunity to save on the products they buy most, the company said on Thursday.

Lower prices are now in effect across such categories as home décor, art supplies, seasonal items, kids’ projects, wall frames. The retailer — which operates more than 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca — says it aims to keep creativity accessible for as many customers as possible. To that end Michaels has lowered the prices of frequently bought items like paint, markers and pens by up to 15%. Adhesive and permanent vinyl, papers, stickers, and unfinished wood letters have been reduced by up to 20%; canvases have been reduced by up to 35%, and T-shirts have been reduced by up to 40%.

“It’s more important than ever to deliver exceptional value for every customer looking to stretch their dollar,” Michaels’ CEO Ashley Buchanan said. “By lowering prices on thousands of our most popular items, we’re making creativity more affordable and giving our customers even more reasons to choose Michaels.”

With these new lower prices, customers can be confident they’re getting great value on the items they love at any time, the company said. Michaels is identifying the price cuts through in-store signage, advertisements, and email to customers. As the one-stop-shop for everything to create anything, Michaels is continuing to invest in customer value through these price reductions and the everyday savings of 3-6% for Michaels Rewards Program members alongside personalized offers.

The price reductions come on the heels of a transformative year for Michaels, which recently announced an expanded fabric assortment, the U.S. launch of Birthday Parties, and the first brand campaign for MakerPlace by Michaels, the online marketplace for truly handmade goods, classes and how-to’s. Shoppers can visit their local Michaels store or shop online at michaels.com/new-lower-prices to take advantage of reduced prices across the assortment.


The post Michaels lowers prices on thousands of items appeared first on MMR: Mass Market Retailers.

View Original Article
Do you like MMR's articles? Follow on social!