1. Department: HBC

Rite Aid kicks off spring beauty event

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PHILADELPHIA – Rite Aid is kicking off a spring beauty sales event today, with the theme “Beauty is in Bloom,” promising “spectacular shopping promotions to get consumers feeling and looking their best this season.”

For the next three weeks, Rite Aid is offering a variety of special deals, in-store and online, including money-saving promotions on top beauty brands, the chance to win a shopping spree worth $500, and surprise in-store giveaways.

“We listen to the preferences and needs of our customers and have worked diligently to curate a desirable collection of the most sought-after beauty brands on the market,” Rite Aid senior vice president and chief merchandising officer Pamela Kohn said. “Whether you’re looking for clean ingredients, the hottest new colors or what’s trending on social media, you can find it at your neighborhood Rite Aid.”

Beauty is in Bloom Shopping Spree

Rite Aid’s “Beauty in Bloom” promotion includes a sweepstakes that offers customers the chance to win a $500 shopping spree for cosmetics, fragrances, hair, bath, skincare, or nail products. From now through May 13, 2023, beauty aficionados can enter for a chance to win this ultimate shopping spree by logging in or signing up for Rite Aid Rewards.

Beauty Bargains

Each week through May 13, Rite Aid will also offer various promotions on go-to and trending cosmetics, skincare, sun care, and other beauty products. Some of these standout spring savings include:

  • Week of April 23: BOGO 50 percent off Neutrogena and Maybelline New York
  • Week of April 30: BOGO 50 percent off L’Oréal and $10 BonusCash on $30 worth of La Roche-Posay purchases
  • Week of May 7: Buy two, get one free KISS nails and lashes, and BOGO 75 percent off Revlon

In-Store Surprise & Delights

During the last two weekends of the “Beauty is in Bloom” event, May 6–7 & May 13–14, Rite Aid plans to surprise its shoppers with Beauty Bags filled with sample-size products from such consumer-favorite brands as La Roche-Posay, e.l.f., LUMIFY, Maybelline New York, and Neutrogena.

The post Rite Aid kicks off spring beauty event appeared first on MMR: Mass Market Retailers.

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