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  1. Technology & Innovation

Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The 32nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Here are top takeaways, based on a sample of 292 marketing leaders at for-profit U.S. companies, 94% […]
4 min read
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  1. Data & Insights

The Resilience of the Paint Sector in Home Improvement

In the vast and varied world of home improvement, paint has always held a place of prominence. As the industry navigates through the economic ebbs and flows of 2024, the paint sector showcases a fascinating tale of resilience, innovation, and shifting consumer loyalty. Painting a room is one of the most affordable and straightforward home […]
3 min read
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  1. Media & Marketing

Brand loyalty or just habit? Study reveals that more than half of repeat purchases are due to routine, convenience and accessibility

Brand loyalty is often depicted as devotion – a narrative of customer affection and fidelity. However, the findings revealed a deeper truth.
< 1 min read
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  1. Data & Insights

KMX and CVNA Insights Webcast

Join YipitData’s Nick Shields and Danny Chang, on Thursday, April 18th @ 12PM ET for a deep-dive into KMX and CVNA trends during 1Q24. The team will discuss: Top-line trends through tax refund season Inventory age and reconditioning analyses Update on KMX and CVNA market share Having trouble registering? Please email us at [email protected].   […]
< 1 min read
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  1. Acquisitions, Divestitures & Mergers

The Fundraiser’s Field Guide to Donor Optimization

Learn how to elevate every aspect of your fundraising programs—from acquisition to reactivation, digital co-targeting to housefile optimization. Packed with practical advice and proven best practices, the Field Guide will help you boost the performance of your direct mail and digital fundraising, and serve as a collaborative checklist of tactics for you team. Download your […]
< 1 min read
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  1. Data & Insights

Home Depot Confirms Data Breach Exposed Employee Info

Home Depot has confirmed that it suffered a data breach after one of its Software-as-a-Service (SaaS) vendors mistakenly exposed a small sample of limited employee data, which could potentially be used in targeted phishing attacks, reports Bleeping Computer. Last Thursday, a threat actor known as IntelBroker leaked limited data for approximately 10,000 Home Depot employees […]
2 min read
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  1. Data & Insights

[Report]Pictures for PMs

Introducing Pictures for PMs: 1Q24 Key Themes Visualized Dive into our comprehensive deck, featuring over 100 slides of charts, tables, and insights. Designed for PMs, CIOs who crave a quick read without getting bogged down in all the detail, this deck steps beyond the data to present a clear view of the bigger picture. Tailored […]
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  1. Data & Insights

7 Key Habits of High-Performing Retailers That Don’t Include AI

I know you’re probably wondering if this article will be a blast on artificial intelligence based on the headline. You’ve come to the wrong place if you’re looking for that. As you’ve probably witnessed, it seems every organization is looking at ways to bring in ChatGPT to improve processes and content — and retailers are […]
< 1 min read
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  1. Corporate Strategy

The New Retail Reality: Embracing AI-Driven Dynamic Pricing

In an economic landscape filled with challenges, dynamic pricing emerges as a vital strategy for retailers aiming to maintain and enhance their market presence. According to McKinsey, optimizing pricing decisions could significantly impact profits, indicating that a minor 1 percent price increase might lead to an 8.7 percent profit boost. This modern approach to pricing, […]
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