Intuit Inc., the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, has released a new report, ‘The Science of Loyalty’, focused on the drivers behind consumer behaviour and tangible insights that marketers can take to build loyalty and cultivate meaningful relationships between their brand and its customer base.
Brand loyalty is often depicted as devotion – a narrative of customer affection and fidelity. However, the findings revealed a deeper truth. Sourced from a survey of 4,000 consumers across the US, Canada, Australia, and the UK—including 1,000 consumers in the UK—the results revealed that re-purchasing behaviour is not merely a manifestation of consumer adoration and steadfast commitment, but the result of subconscious decision-making.
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