Mobile commerce

  1. Trends & External Forces

Building a Resilient E-Commerce Business in a Changing Economy

Many entrepreneurs have turned to e-commerce thanks to its incredible flexibility and extraordinary earning potential. However, as is the case with any business, there are challenges to be aware of — and the challenges in the e-commerce sector can be particularly unique, especially in the light of a tumultuous economy. How the Economy Affects E-Commerce Recent […]
2 min read
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  1. Technology & Innovation

Ecommerce Marketing Lessons from Q4 2023 

Last year was an uncertain one.  Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year.   In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump. Still, I believe that had […]
3 min read
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  1. Data & Insights

Revolutionizing Retail: AI at the Helm of Mobile Commerce

Artificial intelligence allows retailers to gain a far deeper understanding of customer preferences and behaviors by analyzing information like browsing and purchase histories. Using sophisticated AI algorithms, retailers can build comprehensive profiles that reveal what individual shoppers like and need over time. This empowers retailers to provide hyperpersonalized product recommendations that closely match each customer’s […]
3 min read
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  1. Data & Insights

How Retailers can use Digital Product Strategy to Improve CX and Fuel Growth

With the decline in high street spending and increased online competition from ecommerce stores, companies in the retail space need to be effectively innovating to keep up. One way for brick-and-mortar stores to stay ahead of the competition is to expand into digital product. Since the pandemic, seven in 10 consumers have used mobile devices […]
3 min read
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  1. Media & Marketing

Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a blockbuster Q4 full of holiday spending. That said, in a challenging economic climate the pressure is on to make the most of every opportunity — and a lot of retailers are unaware of significant problems within their […]
4 min read
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  1. Data & Insights

How to increase mobile conversion rate: 7 proven tips

You can define the mobile conversion rate as the number of visitors who visit the website on their mobile devices and the number of visitors who convert during these sessions.. So, it can be calculated with the below formula. A mobile conversion rate is a very important factor since most of the customers now browse […]
5 min read
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  1. Retailer Media

Retail Media Represents the Savior of More Than Just Retailers

The evolution of digital platforms and increased privacy restrictions have cattle-prodded a reluctant advertising industry directly where marketers say they’ve always wanted to go: a future where success can be measured in actions, not ads. This evolution is most obvious in the rise of retail media titans and the growing number of retail media networks […]
3 min read
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  1. Technology & Innovation

Retail technology trends in 2023

With new technologies emerging by the day, the retail industry is continually evolving and businesses need to keep tabs on the latest trends. In 2020 alone, over $40.2 billion in investment and funds were put into retail tech deals across various industries. As such, businesses in 2023 must stay on top of the current technological […]
3 min read
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  1. Shopper & Customer

Chat Commerce Breaks the Mobile Messaging Barrier for Retailers

When was the last time you were without your mobile phone? Do you remember that sense of panic when you realized your work colleagues, friends and family couldn’t contact you? As a society we’re compulsively attached to our phones. Yet every day retail leaders across the U.S. continue to struggle to meet growth targets when […]
2 min read
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  1. Shopper & Customer

An Increase in Online Purchasing Means Focusing on Customer Service

E-commerce is gradually becoming the preferred shopping medium for consumers. In 2023, nearly 21 percent of purchases are expected to happen online, amounting to more than $6.3 billion in total spending. Today’s shoppers can do almost anything on a computer or mobile device: collaborate with co-workers, buy groceries, and even purchase a new car. As […]
4 min read
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  1. Media & Marketing

Product, content, and community: UNINTERRUPTED leverages Tapcart mobile commerce platform

Tapcart has announced a collaboration with UNINTERRUPTED, a brand within The SpringHill Company founded by LeBron James and Maverick Carter, to build its no-code mobile app. “As we grow the direct-to-consumer business at UNINTERRUPTED, our focus is anchored in the three pillars of product, content, and community,” says Steve Friend, General Manager and Vice President […]
< 1 min read
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  1. Data & Insights

How to get repeat customers in 2023?

Is your business future ready? The e-commerce industry is continuously changing, so being up to date is crucial. In order to provide a seamless and engaging consumer experience across all touchpoints, including mobile commerce, beacon technology, and CTV advertising, the future of commerce must be fully omnichannel. Businesses must adopt a pipeline strategy, relying on […]
5 min read
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  1. Shopper & Customer

How To Leverage M-Commerce For Your Retail Business

With the advent of technology, business owners are now aligning their companies towards changing trends. This strategy can help them improve efficiency, provide the utmost customer experience, and stay competitive. For example, retail businesses now integrate omnichannel strategies like M-commerce or mobile commerce to enable mobile shopping. Many consumers now rely on mobile devices to […]
3 min read
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  1. Operations & Supply Chain

Ecommerce Product Releases: October 17, 2022

This installment of new services that could help merchants includes updates on shipping and fulfillment, sales tax, digital advertising, mobile commerce, and more. The post Ecommerce Product Releases: October 17, 2022 appeared first on Practical Ecommerce.
< 1 min read
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  1. Shopper & Customer

Merchants Forced to Adapt as eCommerce Moves to Mobile

Consumers are spending more time shopping on digital devices — none more than the ubiquitous mobile device, leading to the coinage of a new term: mCommerce. With buying power in their hands, consumers are looking for the best shopping experiences they can find and are willing to navigate away from all but the most seamless […]
3 min read
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  1. CPG & FMCG

Roundup Of The Top 2021 Retail & CPG Trends

How did Beyoncé, Simone Biles, and boozeless beer shape our shopping trends? As the year winds down, it’s time to review 2021’s retail predictions—and the surprises that popped up along the way. This trend analysis can give U.S. and global consumer packaged goods (CPG) suppliers and retailers clarity on adapting to and satisfying consumers’ evolving […]
11 min read
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  1. CPG & FMCG

Roundup Of The Top 2021 Retail and CPG Trends

How did Beyoncé, Simone Biles, and boozeless beer shape our shopping trends? As the year winds down, it’s time to review 2021’s retail predictions—and the surprises that popped up along the way. This trend analysis can give U.S. and global consumer packaged goods (CPG) suppliers and retailers clarity on adapting to and satisfying consumers’ evolving […]
11 min read
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  1. Media & Marketing
  2. Trends & External Forces

3 Ways Retailers Can Thrive in a Cookieless Era

Retailers’ ability to identify and understand their customers plays a key role in their success. However, the onset of third-party cookie deprecation from Google, which officially began in January 2024, directly impacts how retailers can connect with their customers. Retailers must pivot to new targeting methods to continue reaching the right audiences, keep customers brand-loyal, […]
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  1. Trends & External Forces
  2. Shopper & Customer
  3. Trends & External Forces

Retail industry reacts to March inflation dip

The Consumer Prices Index (CPI) rose by 3.2% in the 12 months to March 2024, down from 3.4% in February.   Core Inflation came in at 4.2% in the 12 months to March 2024, down from 4.5% in February while food inflation fell one percentage point… This story continues at Retail industry reacts to March inflation […]
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