Mobile commerce

  1. Shopper & Customer

Holiday Shopping Trends and Payments Innovations: Experience as Competitive Advantage

As the holiday shopping season approaches, retailers face increased pressure to facilitate a seamless and secure shopping experience. This is an opportunity to not only capture share of wallet but also build lasting customer loyalty and trust. Payments technology is central to the shopping experience. Innovations like biometrics and tap-to-pay have transformed how, when and […]
4 min read
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  1. Shopper & Customer

Slay Black Friday: Five Ways Marketers Can Engage Gen Z

With Gen Z’s spending power increasing, Richard Hanscott, CEO of communications software provider Esendex, explains how brands can tap into this valuable group of spenders this Black Friday. If you’re not targeting Gen Z this black Friday, you could be missing out on half a billion pounds worth of sales.  This group – born between […]
4 min read
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  1. Data & Insights

Addressing Emerging Threats to Mobile Payments: Securing Ecommerce Through SDK Protection

The rapid adoption of mobile apps has led to a similar boom in mobile commerce, leading mobile brands to quickly adopt payment Software Development Kits (SDKs) to add functionality quickly and efficiently. However, this reliance on SDKs also introduces significant security risks. Malicious actors are increasingly targeting the SDKs responsible for handling sensitive financial information, […]
5 min read
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  1. Data & Insights

Mobile Sales Surpass Desktop Purchases

As the shift to mobile shopping accelerates, e-commerce is poised to play a pivotal role in driving sales through the holiday season and beyond, with mobile devices expected to outpace desktop purchases for the first time. Join us as we explore the key trends that contributed to July’s retail sales growth and what lies ahead. […]
3 min read
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  1. Trends & External Forces

Building a Resilient E-Commerce Business in a Changing Economy

Many entrepreneurs have turned to e-commerce thanks to its incredible flexibility and extraordinary earning potential. However, as is the case with any business, there are challenges to be aware of — and the challenges in the e-commerce sector can be particularly unique, especially in the light of a tumultuous economy. How the Economy Affects E-Commerce Recent […]
2 min read
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  1. Technology & Innovation

Ecommerce Marketing Lessons from Q4 2023 

Last year was an uncertain one.  Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year.   In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump. Still, I believe that had […]
3 min read
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  1. Data & Insights

Revolutionizing Retail: AI at the Helm of Mobile Commerce

Artificial intelligence allows retailers to gain a far deeper understanding of customer preferences and behaviors by analyzing information like browsing and purchase histories. Using sophisticated AI algorithms, retailers can build comprehensive profiles that reveal what individual shoppers like and need over time. This empowers retailers to provide hyperpersonalized product recommendations that closely match each customer’s […]
3 min read
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  1. Data & Insights

How Retailers can use Digital Product Strategy to Improve CX and Fuel Growth

With the decline in high street spending and increased online competition from ecommerce stores, companies in the retail space need to be effectively innovating to keep up. One way for brick-and-mortar stores to stay ahead of the competition is to expand into digital product. Since the pandemic, seven in 10 consumers have used mobile devices […]
3 min read
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  1. Data & Insights

How to increase mobile conversion rate: 7 proven tips

You can define the mobile conversion rate as the number of visitors who visit the website on their mobile devices and the number of visitors who convert during these sessions.. So, it can be calculated with the below formula. A mobile conversion rate is a very important factor since most of the customers now browse […]
5 min read
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  1. Retailer Media

Retail Media Represents the Savior of More Than Just Retailers

The evolution of digital platforms and increased privacy restrictions have cattle-prodded a reluctant advertising industry directly where marketers say they’ve always wanted to go: a future where success can be measured in actions, not ads. This evolution is most obvious in the rise of retail media titans and the growing number of retail media networks […]
3 min read
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  1. Technology & Innovation

Retail technology trends in 2023

With new technologies emerging by the day, the retail industry is continually evolving and businesses need to keep tabs on the latest trends. In 2020 alone, over $40.2 billion in investment and funds were put into retail tech deals across various industries. As such, businesses in 2023 must stay on top of the current technological […]
3 min read
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  1. Shopper & Customer

Merchants Forced to Adapt as eCommerce Moves to Mobile

Consumers are spending more time shopping on digital devices — none more than the ubiquitous mobile device, leading to the coinage of a new term: mCommerce. With buying power in their hands, consumers are looking for the best shopping experiences they can find and are willing to navigate away from all but the most seamless […]
3 min read
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  1. CPG & FMCG

Roundup Of The Top 2021 Retail & CPG Trends

How did Beyoncé, Simone Biles, and boozeless beer shape our shopping trends? As the year winds down, it’s time to review 2021’s retail predictions—and the surprises that popped up along the way. This trend analysis can give U.S. and global consumer packaged goods (CPG) suppliers and retailers clarity on adapting to and satisfying consumers’ evolving […]
11 min read
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  1. CPG & FMCG

Roundup Of The Top 2021 Retail and CPG Trends

How did Beyoncé, Simone Biles, and boozeless beer shape our shopping trends? As the year winds down, it’s time to review 2021’s retail predictions—and the surprises that popped up along the way. This trend analysis can give U.S. and global consumer packaged goods (CPG) suppliers and retailers clarity on adapting to and satisfying consumers’ evolving […]
11 min read
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Editor’s Choice

  1. Trends & External Forces

Newsagents ‘extinct by 2035’

Calculations from the company Simply Business were made on a wide range of different high street businesses that are shutting in significant numbers. Newsagents and stationers came fifth in the top 10 list of endangered business species. In even more danger are said to be electrical appliance stores, with a predicted extinction date of 2029, […]
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