1. Media & Marketing

Why J.C. Penney’s loyalty program is the next step in its $1B turnaround plan

Written by Posted on Less than 0 min read

Chief Customer Officer Katie Mullen explains how the retailer’s revamped program will deliver value to consumers and boost first-party data reserves.

View Original Article
Member since
Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email newsletter, website, and app cover topics such as the future of brick-and-mortar, retail technology, e-commerce, marketing, payment technology, in-store operations, omnichannel shopper journey, and more. Retail Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in the most competitive industries. https://www.retaildive.com/
Do you like RetailDive's articles? Follow on social!

More from RetailDive

  1. Channel: Ecommerce & Digital

Amazon’s $1B investment fund eyes last-mile tech, AV startups

The Industrial Innovation Fund is expanding its scope to include transportation-related investments, according to its director. View Original Article Amazon Results & Investment Technology & Innovation RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email […]
< 1 min read
0
  1. Media & Marketing

Staples revamps loyalty program

Easy Rewards lets shoppers earn and redeem points on qualifying purchases, and gives customers double the points for their most shopped categories. View Original Article Marketing: Loyalty & Subscription Shoppers RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Department: Consumer Durables

The Weekly Closeout: Nike releases first virtual collection and Skechers partners with Mr. T

The athletics retailer is unveiling its first digital collection since launching the .Swoosh platform, while the footwear brand is embracing the “t” in Skechers. View Original Article Dept. Apparel Partnerships RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Department: HBC

Walmart announces second class of beauty accelerator program

The retailer is also investing in beauty in other ways, including bringing back a Beauty Glow Up savings event and expanding virtual try-on. View Original Article Dept. HBC Walmart RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. […]
< 1 min read
0
  1. Channel: Specialty & Other

Bed Bath & Beyond downgraded by Moody’s amid ‘steep decline’ in sales

The agency updated the retailer’s coporate rating following the departure of its CEO and chief merchandising officer late last month. View Original Article Bed Bath & Beyond Executives Merchandising RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The […]
< 1 min read
0
  1. Technology & Innovation

Adobe: Total online sales during Prime Day near $12B

The week of the event drove “record” online spending of $22.4 billion, according to the research firm. View Original Article Amazon Technology & Innovation Holiday & Events RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily […]
< 1 min read
0
  1. Department: Consumer Durables

Merrell, Sweaty Betty to launch women’s hiking collection

The collaboration, which features footwear, activewear and accessories, will be available at select retailers and via both brands’ e-commerce sites. View Original Article Dept. Apparel RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email newsletter, website, […]
< 1 min read
0
  1. Stores & Formats

Glossier opens new stores in Philadelphia, Brooklyn

In 2022 alone, the brand has replaced its founder and former CEO, established a relationship with Sephora and cut its employee headcount twice. View Original Article Brick and Mortar Executives KraftHeinz RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Mejuri launches loyalty program as it plots store expansion

​[[“value”:”The direct-to-consumer jewelry brand is offering perks for members, including free shipping on select days and exclusive product access. “]]  View Original Article Consumers Delivery Marketing: Loyalty & Subscription Operations & Supply Chain RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Uncategorized

Online rug retailer Ernesta opens first brick-and-mortar store

The brand started by Peloton co-founders John Foley, Hisao Kushi and Yony Feng has turned to New York’s Upper East Side for its showroom. View Original Article RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily […]
< 1 min read
0
  1. Shopper & Customer

Retailers need to ‘competitively promote’ the rest of the year: report

​[[“value”:”Though consumers are still spending, a Numerator report suggests that they continue to search for markdowns. “]]  View Original Article Insight Providers Consumers RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

The Weekly Closeout: Layoffs at Amazon and LeBron James partners with Fanatics

​[[“value”:”The e-commerce giant cut jobs in Prime Video and MGM Studios, while the NBA superstar joined Fanatics Collectibles.”]]  View Original Article Amazon Partnerships Streaming RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email newsletter, website, and app […]
< 1 min read
0
  1. Corporate Strategy

Best Buy CEO: ‘2023 will be the bottom’ for falling electronics sales

Profits and revenue declined in Q1, driven by falling computer, appliance, home theater and mobile phone sales, executives said Thursday. View Original Article Executives Dept. Nonfood Best Buy RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily […]
< 1 min read
0
  1. Trends & External Forces

Imports forecast to be lowest in almost 3 years: report

Retailers are importing less merchandise due to an economic slowdown, according to the NRF and Hackett Associates.  View Original Article Associates Economy Predictions and Forecasts RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email newsletter, website, and […]
< 1 min read
0
  1. Stores & Formats

Party City plans to close 22 stores in bankruptcy

Twelve of the locations are already up for auction, and the total number of closures could change as the retailer continues to evaluate its footprint. View Original Article Bankruptcy Brick and Mortar RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Corporate Strategy

Rothy’s taps Old Navy CMO for chief marketer role as it builds out C-suite

Jamie Gersch will take on the position while another Gap Inc. veteran, Heather Archibald, joins as chief product and merchandising officer. View Original Article Merchandising Executives RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email newsletter, website, […]
< 1 min read
0
  1. Operations & Supply Chain

Gap Inc. lightens inventory load after a year of painful discounting

The apparel seller brought its stock levels down 21% as it prepares to bring supply in line with demand.  View Original Article Operations & Supply Chain Dept. Apparel RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The […]
< 1 min read
0
  1. Holiday & Events

Macy’s launches third-party marketplace in time for the holidays

The department store is filling gaps in its assortment with an online selection of toys, pet goods and other items. Should some end up in stores, too? View Original Article Merchandising Brick and Mortar Holiday & Events Dept. Nonfood Dept. Pet Dept. Toys & Games RetailDive Member since November 25, 2020 Loading + Follow Following Retail […]
< 1 min read
0
  1. Operations & Supply Chain

Bottleneck at LA distribution center eats away at Dr. Martens earnings

The footwear retailer found itself overwhelmed with inventory after orders arrived earlier than anticipated. View Original Article Dept. Apparel Operations & Supply Chain Results & Investment RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Amazon looks to improve inbound fulfillment processes in 2024

The company wants products entering its facilities to move as efficiently as items being delivered to customers. View Original Article Amazon Predictions and Forecasts RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email newsletter, website, […]
< 1 min read
0
Next