1. CPG: Food

Nespresso launches Vertuo Pop World immersive pop-up experience in Toronto, Canada

Nespresso has unveiled Vertuo Pop World, an immersive pop-up experience located at Stackt Market in Toronto.

Open to the public today through to Sunday, 18th June, this promotes the launch of the new Vertuo Pop machine, pitched as the smallest and most stylish Vertuo ever.

As people enter the space, they are guided through a series of environments that pay tribute to the colourways of the new Vertuo Pop machine.

The experience culminates at the Pop Café where guests are invited to have a Nespresso coffee with complimentary seasonal recipes made by Nespresso baristas including the new Pacific Blue Latte, Watermelon Fizz, Aqua Mint Splash, Mango Yellow Ice Pop, and Coconut Latte.

Nespresso’s bestselling recipes, everything from iced coffee to lattes, will also be available and complimentary for guests.

In addition to this, guests can spin a prize wheel for the chance to win a variety of prizes, including a new Vertuo Pop machine, as well as shop additional Nespresso products.

While supplies last, the first 100 guests each day will also take home a complimentary, sustainable LOOP cup made from recovered coffee bean husks.

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