Aldi UK has partnered with recycling technology company Polytag.
It will trial the deployment of Polytag’s invisible UV tags onto its packaging, starting from July.
With the company’s unique readers installed at the Biffa Teeside recycling centre, Aldi will get insights on the quantity of its packaging that is actually recycled and be able to track an item’s journey through said process.
This previously inaccessible packaging lifecycle information will help the supermarket accurately measure and track its performance against its sustainability targets, such as halving its plastic footprint by 2025.
We’d like to see you try it with a full trolley https://t.co/LLPMzXdJur
— Aldi Stores UK (@AldiUK) May 22, 2023
Alice Rackley, CEO at Polytag, says: “Leading retailers in the UK are awake to the fact that the only way we will truly tackle the waste problem in this country is by using data.”
“Gaining access to real-time packaging lifecycle information will be a game-changer, enabling retailers to develop a greater understanding of their products’ journey and make meaningful progress towards their sustainability pledges.”
Luke Emery, Plastics and Packaging Director at Aldi UK, comments: “We are constantly working to be a more sustainable retailer, so we are excited to see how Polytag’s technology will enable us to access and analyse more data around our packaging lifecycles, and use these learnings to accelerate our progress towards our sustainability goals.”
Lidl
Aldi rival, Lidl, has joined the Scotland Loves Local Gift Card scheme.
The retailer’s 111 Scottish stores are now accepting the regional card, which can be swiped at the till like a debit card, with the balance automatically updated after each purchase.
Over 6,500 businesses, spanning retail, hospitality, accommodation, health and beauty, leisure and attractions and services, are currently part of the programme, including national household names and independent businesses.
Ross Millar, Lidl’s Regional Director for Scotland, said: “We are committed to making good food accessible to everyone and, with the cost of living continuing to impact people and businesses nationwide, it’s never been more important that we do just that.”
“We’re delighted to be part of such a worthwhile programme that gives instant financial support to local communities in Scotland. We look forward to welcoming customers to all of our stores to use their Scotland Loves Local Gift Cards and enjoy Lidl’s wide range of high quality produce, including locally sourced fresh fruit and veg.”
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