Luxury flower brand, FLOWERBX, has announced a new exclusive rapid delivery partnership with Zapp. As a result, Londoners can now get delivery in minutes, 24/7.
FLOWERBX’s range of products are available for same-day and next-day delivery through its website.
Founder and CEO, Whitney Bromberg Hawkings, says: “We’re thrilled to be making it easier and faster to bring you the highest quality, sustainable flowers in stylish, aesthetic arrangements by partnering with Zapp.”
“Whether you’re dressing up your home for a last minute get together or left a birthday gift to the last moment, this collaboration makes it easier and faster than ever to get your floral fix.”
Just to put in our two-pence, Elon Musk could have bought 22,110,552,763 boxes of Zapp Tissues. Bargain
— tryzapp (@tryzapp) April 26, 2022
Alex Hough, VP of Commercial at Zapp, comments: “Through the exclusive partnership, we’re excited to bring their timelessly beautiful and elegant flowers to our customers’ doorsteps to brighten up their homes in minutes, 24/7.”
“We know our customers value living in the moment and enjoy having luxury products at their fingertips, and with FLOWERBX onboard, we’re adding a touch of nature’s finest to their life, whenever they desire it.”
FLOWERBX will be offering three bouquets as part of this launch: Pink Sweet Avalanche Rose Vase Set – 20 stems; Cameo Petite Rose – 20 stems; Sunflowers – 20 stems.
To order, customers can download the Zapp app on iOS or Android. There is a standard delivery fee of £2.99 per order and for anything over £30, the fee is waived.
In defence of quick commerce
Jack Green, co-founder of bodo, a sustainable same-day delivery service used by UK e-commerce brands, recently took to social media to defend the quick commerce space.
In a LinkedIn post, he said: “Sometimes brands say to me: are you sure we NEED same day delivery? No, of course you don’t.”
“But I don’t NEED to order McDonald’s at 2am on a Saturday night. And I love Uber Eats for it. I don’t NEED that little button that skips the title scene when I’m binge watching At Home With The Furys. And I love Netflix for it.”
He added: “We value and adore the brands that invest in exceptional customer experience. And we come back for more. Sometimes we even get the mozzarella sticks and dip them in the spicy sauce. While bingeing Netflix. And we love ourselves for it.”
Agree, disagree? Let us know your thoughts in the comments section below.
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