On Thursday evening, one of London’s most famous landmarks lit up in Coca-Cola red as thousands came together for a festive sing-along.
Following the first ever live karaoke experience on the Piccadilly Lights in 2019, Coca-Cola returned this year to lead people in Christmas carols and, of course, the Holidays Are Coming song from the brand’s Xmas television advertisement.
Those taking part could get their image streamed live onto the Piccadilly Lights, the largest advertising display in Europe, providing a moment to share with friends and family via social media.
Laura Moon, Senior Brand Manager at Coca-Cola Great Britain, says: “This year, we want to share the magic of Christmas with more people than ever before and we were delighted that so many came together for our Christmas karaoke sing-along, creating a very special and festive moment.”
“This evening marked the start of our Christmas activities and we’re now looking forward to celebrating with fans nationwide as the iconic Coca-Cola Christmas Truck Tour spreads the spirit of the season.”
You can follow announcements about the Truck Tour schedule, which will be made over the coming weeks, at @CocaColaEU (Instagram) and @CocaCola_GB (Twitter).
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