Dsquared2 has partnered with Astound Commerce to launch a new online flagship store.
Eager to exercise complete ownership over its online storefront and e-commerce operations, Dsquared2 says it wanted to provide “a high touch, fully localised, and seamless online experience where customers in every market enjoyed the same level of service and convenience if shopping locally”.
It required a swift turnaround time to implement its D2C solution, just 16 weeks.
Astound leveraged its proprietary accelerator, Launch360: Storefront, to reduce cost and speed time to market, upgrading the company’s legacy Salesforce Commerce Cloud implementation to a fast, modern reference architecture.
@Beyonce in custom @Dsquared2 opening the RENAISSANCE World Tour in Louisville 🖤#DSQUARED2 #Beyonce #RENAISSANCEWOLRDTOUR pic.twitter.com/AuYzWKZdww
— DSQUARED2 (@Dsquared2) July 18, 2023
It used Launch360 documentation where possible to create a plan for a Dsquared2 specific storefront and applied similar lightweight methods to its design process to facilitate a smooth design transformation from Launch360 out-of-the-box into a unique product.
To meet Dsquared2’s deadlines, Astound conducted discovery in parallel with the development process and began regression testing early in the development phase.
ESW, meanwhile, designed a go live plan that would deliver a D2C solution across the entire cross border e-commerce value chain.
The aim here was to build trust and confidence with shoppers through a series of API integrations, beginning with a geo-triggered welcome mat with market specific messaging and then reinforcing that across multiple touchpoints, including checkout, payments gateway, outbound shipping with optimised delivery dates, and returns indicating local returns portals alongside customer support services and a new ESW supply chain solution.
Raffaele Nardo, Chief Digital Officer at Dsquared2, comments: “We want to give our customers more from their digital experiences when shopping with us, matching as closely as possible the highly localised experience that they would be used to receiving in-store digitally, and that meant optimising every touchpoint in the online and post-purchase experience.”
“Astound had both the technical knowledge and collaborative spirit needed to deliver this project within an ambitious timeframe. We’re delighted that our customers can enjoy an immersive online shopping journey, no matter where in the world they are shopping from.”
Emma Sahota, Managing Director, Astound Commerce UK, says: “Dsquared2 recognised the need to address the rapidly evolving D2C demands of customers and embed these into its digital strategy.”
“It was our pleasure to work collaboratively with all the project partners to create and integrate a best-of-breed tech stack that could live up to and exceed Dsquared2’s aspirations and create a platform that will ensure long-term success.”
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