Salsify
In today’s world of always-on online consumption and commerce, consumers are demanding what they want, when they want it. Salsify empowers brand manufacturers to win on the digital shelf. Salsify's CommerceXM platform combines Product Experience Management (Integrated PIM, DAM & Experience Builder) with core commerce capabilities designed to enable sales both across retailer/distributor channels as well as marketplaces, social commerce, and direct-to-consumer (D2C) sites. The world's biggest brands including Mars, L'Oreal, Coca-Cola, Bosch, and GSK use Salsify every day to stand out on the digital shelf. https://www.salsify.com/blog

Salsify's articles

  1. Technology & Innovation

How To Use Artificial Intelligence in Ecommerce Salsify

Wonder how certain brands and retailers are consistently dominating the digital shelf? It isn’t intimidation tactics. Those embracing digital transformation by adopting now-common tools like artificial intelligence (AI) and augmented reality (AR) are at the helm of this takeover.
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  1. Holiday & Events

What Are the Biggest Online Shopping Holidays Worldwide? Salsify

While most holidays involve quality time with family and friends, online shopping holidays bring shoppers and their credit cards together to scour the web for the best deals. From influencers sharing their top picks on Instagram and TikTok to news sites publishing their lists of must-buy products, these shopping holidays are hard to avoid for […]
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  1. Media & Marketing

6 Steps for Performing a Brand Assessment Salsify

It’s an often regrettable but familiar fact of life, once famously summed up by patriarch Abraham “Grandpa” Simpson in a classic episode of a certain beloved animated series — and a great illustration of the challenges facing brands who don’t engage in recurring brand assessment campaigns. 
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