1. Data & Insights

First-Party Data for Seamless Shopping Experiences Salsify

Written by Posted on Less than 0 min read

Today’s consumers don’t just want personalized shopping experiences; they expect them. 

View Original Article
Member since
In today’s world of always-on online consumption and commerce, consumers are demanding what they want, when they want it. Salsify empowers brand manufacturers to win on the digital shelf. Salsify's CommerceXM platform combines Product Experience Management (Integrated PIM, DAM & Experience Builder) with core commerce capabilities designed to enable sales both across retailer/distributor channels as well as marketplaces, social commerce, and direct-to-consumer (D2C) sites. The world's biggest brands including Mars, L'Oreal, Coca-Cola, Bosch, and GSK use Salsify every day to stand out on the digital shelf. https://www.salsify.com/blog
Do you like Salsify's articles? Follow on social!

More from Salsify

  1. Shopper & Customer

How To Collect and Leverage Customer Experience Data Salsify

Consumers have no shortage of highly personalized, exclusive, and convenient shopping experiences — both in-person and online. View Original Article Marketing: Social Media Consumers Shoppers Customer Experience Data & Insights Marketing: Direct & Personalization Salsify Member since November 21, 2020 Loading + Follow Following In today’s world of always-on online consumption and commerce, consumers are […]
< 1 min read
0
  1. Department: Beverage

Keyword Crash Course: What Consumers Are Searching for in the Food and Beverage Industry | Salsify

Consumers are no longer craving the same old, same old from the food and beverage industry. In a recent Deloitte study of more than 17,000 consumers across 15 European countries, 64% of respondents said that over the past year “they have become more interested in learning more about the influence of food on their health.” Meanwhile, in […]
4 min read
0
  1. Merchandising

5 Examples of Digital Transformation in Ecommerce Salsify

Ecommerce digital transformation is essential for brands — not optional. Shoppers have almost endless options on the digital shelf, and brands that aren’t equipped to keep up with the continually shifting buying journey will fall behind. View Original Article Marketing: Social Media Merchandising Shoppers Dept. Pet Salsify Member since November 21, 2020 Loading + Follow […]
< 1 min read
0
  1. Department: Consumer Durables

3 of the Best Collaborations in the Fashion Industry | Salsify

Collaborations between retailers and fashion brands are becoming increasingly common — and it’s easy to see why.  View Original Article Marketing: Social Media Dept. Apparel Salsify Member since November 21, 2020 Loading + Follow Following In today’s world of always-on online consumption and commerce, consumers are demanding what they want, when they want it. Salsify […]
< 1 min read
0
  1. Media & Marketing

Personalized Product Recommendations 101| Salsify

How can you stand out to consumers when they have access to endless online product recommendations at their fingertips?  View Original Article Consumers Marketing: Direct & Personalization Marketing: Social Media Salsify Member since November 21, 2020 Loading + Follow Following In today’s world of always-on online consumption and commerce, consumers are demanding what they want, […]
< 1 min read
0
  1. Technology & Innovation

Are You Ready To Accept Crypto Payments? | Salsify

While today’s shoppers are forced to face higher and higher prices on consumer goods, it’s likely that most wouldn’t dare pay a nine-figure sum for a couple of pizzas. View Original Article Dept. Pet Crypto Marketing: Social Media Consumers Shoppers Salsify Member since November 21, 2020 Loading + Follow Following In today’s world of always-on […]
< 1 min read
0
  1. Media & Marketing

The Top Ecommerce Personalization Trends To Watch | Salsify

Brands and retailers that want to win over potential customers and drive increased sales need to offer more than high-quality products and services. View Original Article Marketing: Direct & Personalization Marketing: Social Media Salsify Member since November 21, 2020 Loading + Follow Following In today’s world of always-on online consumption and commerce, consumers are demanding […]
< 1 min read
0
  1. ESG

Ecommerce Content Optimization: Renew Your Product Content Salsify

American Founding Father and legendary aphorist Ben Franklin was known to be somewhat of a social butterfly, despite his famous saying about the tendency of houseguests to overstay their welcome: “Guests, like fish, begin to smell after three days.” View Original Article ESG and CSR Marketing: Social Media Salsify Member since November 21, 2020 Loading […]
< 1 min read
0
  1. Data & Insights

Product Data Management: How Silos Impact Retailers | Salsify

The current retail environment puts unprecedented pressure on retailers to offer their customers a wider assortment of products — across a growing range of touch points. View Original Article Data & Insights Marketing: Social Media Merchandising Sustainability Salsify Member since November 21, 2020 Loading + Follow Following In today’s world of always-on online consumption and […]
< 1 min read
0
  1. Media & Marketing

3 of the Top Influencer Partnerships | Salsify

The ecommerce world is becoming increasingly saturated, forcing brands and retailers to come up with creative ways to stand out. View Original Article Marketing: Social Media Partnerships Salsify Member since November 21, 2020 Loading + Follow Following In today’s world of always-on online consumption and commerce, consumers are demanding what they want, when they want […]
< 1 min read
0
  1. Media & Marketing

What Is Digital Transformation? Salsify

The world of commerce has changed and will continue to evolve in accordance with shopping behaviors and markets. View Original Article Marketing: Social Media Salsify Member since November 21, 2020 Loading + Follow Following In today’s world of always-on online consumption and commerce, consumers are demanding what they want, when they want it. Salsify empowers […]
< 1 min read
0
  1. Media & Marketing

Personalized Emails: Valuable or Annoying? | Salsify

After navigating through swarms of travelers at a crowded, unfamiliar airport, your eyes finally catch it: a driver holding a sign ascribed with your name. Or, perhaps you’ve lost your group of friends at a sporting event, and suddenly feel relief as you hear a familiar voice call your name above the thousands of other […]
< 1 min read
0
  1. Corporate Strategy

How To Develop Your Expansion Strategy | Salsify

Modern consumers around the world no longer limit their shopping to retailers in their home countries. They’re increasingly turning to international retail websites to find the best products that fit their needs and lifestyles. View Original Article Strategy Marketing: Social Media Consumers International Salsify Member since November 21, 2020 Loading + Follow Following In today’s […]
< 1 min read
0
  1. Shopper & Customer

2022 Salsify Shopping Research Reveals Consumer Insights | Salsify

Shopping is now an omnichannel, nonlinear journey across the digital shelf. View Original Article Consumers Data & Insights Dept. Apparel Marketing: Social Media Merchandising Omnichannel Shoppers Technology & Innovation Salsify Member since November 21, 2020 Loading + Follow Following In today’s world of always-on online consumption and commerce, consumers are demanding what they want, when […]
< 1 min read
0
  1. Department: Consumer Durables

3 of the Best Fashion Brand Collaborations | Salsify

Collaborations between retailers and fashion brands are becoming increasingly common — and it’s easy to see why.  View Original Article Marketing: Social Media Dept. Apparel Salsify Member since November 21, 2020 Loading + Follow Following In today’s world of always-on online consumption and commerce, consumers are demanding what they want, when they want it. Salsify […]
< 1 min read
0
  1. Shopper & Customer

How To Improve Customer Retention With Enhanced Shopping Experiences | Salsify

Businesses need new customers to grow. Without the influx of new shoppers, company revenue will stagnate, and ongoing success becomes a challenge. View Original Article Marketing: Social Media Shoppers Salsify Member since November 21, 2020 Loading + Follow Following In today’s world of always-on online consumption and commerce, consumers are demanding what they want, when […]
< 1 min read
0
  1. Trends & External Forces

The Average Conversion Rate for Ecommerce And How To Top It Salsify

Just over two out of 100 customers will put items in their digital cart and actually make a purchase — specifically, 2.5%. This is the average conversion rate for ecommerce transactions, according to industry benchmark data from Kibo. View Original Article Data & Insights Marketing: Social Media Predictions and Forecasts Salsify Member since November 21, […]
< 1 min read
0
  1. Department: Nonfood

How To Write Product Descriptions Plus Examples of Product Descriptions Salsify

A good product description will draw shoppers in, but an excellent product description will convert them to purchase. View Original Article Dept. Beverage Dept. Pet Marketing: Social Media Shoppers Salsify Member since November 21, 2020 Loading + Follow Following In today’s world of always-on online consumption and commerce, consumers are demanding what they want, when […]
< 1 min read
0
  1. Shopper & Customer

5 Tips on How To Improve Customer Engagement | Salsify

“Night of the Living Dead.” “Resident Evil.” “28 Days Later.” If you think zombies are only scary in movies, consider what they’ll do to your online sales. View Original Article Shoppers Marketing: Social Media Salsify Member since November 21, 2020 Loading + Follow Following In today’s world of always-on online consumption and commerce, consumers are […]
< 1 min read
0
  1. Trends & External Forces

Top Trends in Retail to Watch in 2023 Salsify

The retail industry has undergone its fair share of upheavals in the past few years, and the effects of those changes are still being felt today. From the shockwaves of the COVID-19 pandemic to the innovations introduced by new technologies, retail is poised for another year of evolution. View Original Article Trends: Retail COVID19 Predictions […]
< 1 min read
0
Next