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  1. Technology & Innovation

Google DeepMind CEO Demis Hassabis’s Q&A With Big Technology on AI and Google’s Future

Google DeepMind CEO Demis Hassabis / Source: Google Last week, I profiled Google DeepMind CEO Demis Hassabis, the Google executive driving the company’s AI strategy. Hassabis is an AI research maverick now tasked with helping Google improve its core products with his groundbreaking models. In our conversation, he shared some facinating thoughts about how to […]
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  1. Technology & Innovation

4 Best Video Automation Tools To Enhance Your Retail Marketing Strategy In 2024

Videos have lots of potential for reaching a large audience. However, many will agree that videos are difficult work, and some may not even know where to begin.  Videos need time and commitment, but sometimes, you might not have enough time to put in the work. That’s why video automation tools were created.  In this […]
3 min read
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  1. Data & Insights

How to Protect Your Site From Credential Stuffing Attacks

Credential stuffing attacks are a costly headache, with the Ponemon Institute finding that businesses lose an average of $6 million per year due to lost customers, increased IT costs, and other fallouts. The pervasive problem of password reuse fuels credential stuffing, and we can only expect these attacks to increase as more credentials are exposed […]
3 min read
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  1. Data & Insights

How AI and Automation Will Transform E-Commerce Operations

Online retail and e-commerce providers are struggling to meet shopper expectations amidst ongoing inflation, higher costs and lingering supply chain woes. A new independent survey that queried nearly 2,000 global shoppers found that 88 percent of U.S. and 79 percent of U.K. shoppers said that online retailers delivered poor experiences at least once in the […]
4 min read
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  1. Media & Marketing

Charted: Car Brand Loyalty in 2024

See this visualization first on the Voronoi app. Car Brand Loyalty in 2024 This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. This graphic visualizes the best and worst car brands in terms of brand loyalty. […]
3 min read
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  1. Data & Insights

Future Forward: Zero-Party Data and the Evolution of Retail Advertising

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy. If your brand is in this category, there is no […]
4 min read
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  1. Retail Ecosystem

ThirdLove’s Co-Founder Shares the Brand’s Customer Acquisition and Retention Approach

In episode 445 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews David Spector, co-founder and chairman of ThirdLove, a women’s intimates and lifestyle brand. Listen in as Spector shares the genesis of the company (0:45), his professional background prior to co-founding the company (4:20), his current role at the business (6:10), and how ThirdLove approaches […]
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  1. Department & Category

Here are the most popular foods for those watching NCAA Basketball Tournament

  There is but one problem in the Grocerant Guru’s house this time of year.  That problem is a desire to consumers some of all the top popular foods for watching NCAA Basketball Tournament every game! Even with family and friends visiting, watching are rooting for teams they some never even heard of all of […]
2 min read
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  1. Data & Insights

Here’s How Google’s Generative AI for Newsrooms Product Will Work

Google is pushing hard on a generative AI product that would help news outlets write, distribute, and monetize their work. “It feels very big,” one person with knowledge of the project told me. “It’s certainly a high priority project,” said another person within Google said.  Subscribe now The initiative has been in the works since […]
2 min read
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  1. Media & Marketing

How marketers can advance personalized marketing across the digital advertising ecosystem

In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their interests and preferences. For brands seeking 1:1 relationships with new consumers, quality audience data has become critical as the digital landscape expands and channel engagement fragments. This is particularly relevant across two fronts: traditional digital […]
4 min read
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  1. Data & Insights

Gen AI, Product Discovery and the Era of ‘AI Everywhere at Once’ in Retail

Expectations for easy, seamless experiences — driven in part by the high bar set by Netflix, Spotify, and TikTok — have spilled over into other facets of consumers’ lives, including shopping. These global brands, and many B2C and B2B commerce brands, employ artificial intelligence to drive their customer experiences. However, AI isn’t a single science. […]
3 min read
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  1. Technology & Innovation

Hellmann’s uses latest Google AI tech to create food waste app

Hellmann’s has created a new AI-enabled tool to help households use up more of the food they have in their fridge with a selection of recipes. To use the Meal Reveal app, consumers scan food in their fridge using the camera on their mobile phone,… This story continues at Hellmann’s uses latest Google AI tech […]
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  1. Media & Marketing

Dickey’s Party Packs are Perfect for the NCAA Basketball Tournament

  Regular readers of this blog know that Dickey’s marketing team is doing a very good job edifying brand value via grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Here are six reasons why restaurants should tie marketing promotions to the NCAA Basketball […]
3 min read
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  1. Shopper & Customer

How Retailers Can Refresh Stale Triggered Campaigns

Most of the conversations I have with retailers these days are about strategies to improve the performance of their tried-and-true triggered marketing campaigns — e.g., abandon browse, search and product campaigns. Retailers are aware that having triggers for shoppers who abandoned their cart, abandoned a search or browse is now pretty commonplace, and so the […]
4 min read
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  1. Retailer Media

Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester

Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the tech company has launched a new offsite retail media solution in closed beta. Lowe’s has signed on to be one of the first retailers to test the solution for what will be the first offsite retail media […]
3 min read
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  1. Data & Insights

In Tests, Amazon’s Rufus Falls Short Of Expectations

Washington Post columnist Shira Ovide has a piece in which she tested Rufus, Amazon’s new artificial intelligence chatbot that the company says is designed to help people figure out what to buy based on vocal prompts. She writes, “In general, I thought the shopping bot was at best a slight upgrade on searching Amazon, Google […]
2 min read
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  1. Data & Insights

Utilizing the External Data Boom for Digital Shelf Optimization

Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a digital shelf displays your products for the customer to browse, just like a shelf in a brick-and-mortar store would. This comparison, however, has its limits. While customers come to browse the physical shelf, your digital shelf goes […]
5 min read
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  1. Technology & Innovation

Grocery giant Sainsbury’s battles payments and online delivery issues as IT meltdown hits hard

Sainsbury’s has today been hit by an IT meltdown following an ‘error with an overnight software update’ that has prevented the grocery retailer from being able to fulfil online orders and accept contactless payments in stores. “We’re experiencing technical issues affecting some stores, our Groceries Online service and our ability to contact customers. Unfortunately, we will […]
2 min read
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  1. Technology & Innovation

Will Search Engine Traffic Really Drop 25% by 2026, As Gartner Predicts?

Late last month, Gartner made a stunning prediction, forecasting an imminent and dramatic decline in search engine traffic. “By 2026, traditional search engine volume will drop 25%,” the research firm said. “with search marketing losing market share to AI chatbots and other virtual agents.” The prediction seemed aggressive, especially given that Microsoft Bing — with its […]
7 min read
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  1. Channel: Ecommerce & Digital

Amazon Ad Program Issues Come To Light

The Seattle Times reports that “Amazon has pledged to make fixes to its advertising operation after mistakenly charging online merchants to promote products shoppers couldn’t purchase.  “The problem came to light when a seller of advanced gaming computers discovered he was being charged thousands of dollars to advertise merchandise in California even though he had […]
2 min read
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  1. Technology & Innovation

Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

Tech stacks are large. The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mid-market companies (500 to 2,500 employees) have 245. And large enterprises have 650. This isn’t particularly surprising […]
7 min read
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  1. Media & Marketing

Marketing as Your Business’s Workout Routine

Building strength through synergy is the same as putting in the reps at the gym. Do you go for runs? Lift weights? Do CrossFit? Or go boxing? We all know a workout is essential for achieving peak physical fitness, that’s why even the doctor tells you to be active. This translates perfectly to business development […]
3 min read
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  1. Channel: Mass

Worth Reading:  Walmart Searches For Anti-Google Weapon

CNBC reports on what is seen as a burgeoning generative AI battle in which Walmart is seen as engaging with Google.  Here’s how it frames the story: “Walmart is talking up its ability to use generative AI as a one-stop shop to search when you need to plan an event, rather than online destination to […]
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  1. Channel: Club

Costco Goes For The Silver

Fox Business reports that Costco followed up a successful run selling gold bars – it claimed to have sold more than $100 million of them in a single quarter – with a new offering of silver coins. According to the story, “Sold in 25 tubes, the 1-ounce Canada Maple Leaf Silver Coins are priced at […]
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  1. CPG: Food

Behind the Focus Group Glass

I’ve always been fascinated with how marketing teams make decisions, particularly how they try to tap into consumer insights. Any form of consumer research is an inexact science.  Focus group glass can distort insights like a fun house mirror.  It can easily be shaped by the team’s own biases and politics. Quotes can be cherry-picked […]
3 min read
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  1. ESG
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Retailers Gain Control of Their Sustainability Goals as the ESG Storm Clouds Start to Gather Over Operations

Using event-driven architecture (EDA), retailers must link essential data at speed and scale throughout their ecosystems near and far to come to grips with now essential environmental, social and governance (ESG) reporting in three key areas. 1. Dead Heading — Optimizing Transportation/Emissions on Every Journey When it comes to transportation within the retail sector, any […]
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Why Amazon’s Just Walk Out initiative failed – and why it’s not the end of checkout free technology

It recently emerged that Amazon’s Just Walk Out offering is being dropped from Amazon Fresh stores. However, it’s not checkout-free tech that’s failing, it’s the fact that Amazon’s checkout free solution doesn’t work, especially in grocery retailers, argues Will Glaser, Founder and CEO at Grabango. In the dynamic grocery retail landscape, a transformative wave is […]
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