1. Media & Marketing

3 Ways Retailers Can Thrive in a Cookieless Era

Written by Posted on Less than 0 min read

Retailers’ ability to identify and understand their customers plays a key role in their success. However, the onset of third-party cookie deprecation from Google, which officially began in January 2024, directly impacts how retailers can connect with their customers. Retailers must pivot to new targeting methods to continue reaching the right audiences, keep customers brand-loyal, […]

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