Marketing: Retail Media

Articles on Retailer Owned Media.

  1. Channel: Grocery

Disruptive Retail Media with Hy-Vee’s Kayla Winstead

The CPG Guys are joined in this episode by Kayla Winstead, VP of Retail Media at Hy-Vee, the Iowa-based grocery retailer with over 280 large-format grocery stores in 8 states. Hy-Vee’s Retail Media Platform in known as Red Media. Follow Kayla Winstead on LinkedIn at: https://www.linkedin.com/in/kaylabasart/ Follow Hy-Vee on LinkedIn at: https://www.linkedin.com/company/hy-vee/ Follow Hy-Vee Red […]
2 min read
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  1. Retailer Media

Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester

Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the tech company has launched a new offsite retail media solution in closed beta. Lowe’s has signed on to be one of the first retailers to test the solution for what will be the first offsite retail media […]
3 min read
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  1. Data & Insights

Epsilon launching next-generation retail media platform

LAS VEGAS – Epsilon, a global advertising and marketing technology company, today announced the launch of the next generation of its retail media platform. Epsilon Retail Media applies artificial intelligence and person-first identity in the ad server, unlocking opportunities to drive stronger outcomes with shoppers on retailers’ properties, across the open web or in tandem. […]
2 min read
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  1. Technology & Innovation

Shop Premium Outlets Debuts Retail Media Network

Shop Premium Outlets (SPO) — the online marketplace from mall operator Simon Property Group and Rue Gilt Groupe — has launched a retail media network powered by Mirakl Ads, a new retail media offering from marketplace solution Mirakl (on which SPO is built). SPO features on-sale and outlet merchandise from more than 300 curated sellers […]
2 min read
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  1. Channel: Grocery - Natural

Amazon’s Missteps with Whole Foods Market Again?

  While the acquisition of Whole Foods by Amazon in 2017 brought potential benefits, there have also been criticisms of Amazon’s approach, including our own Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions. Here are 8 points often mentioned: 1.       Branding: Buying Whole Food aka ‘Whole Paycheck’ Amazon missed an opportunity to reposition […]
3 min read
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  1. Channel: Ecommerce & Digital

Using In-Depth Retail Media Analytics To Refine DSP Performance DSI

“A big trap that a lot of brands fall into is, they may have some growth goals … but they’re overly focused on bottom-of-funnel metrics like ROAS [return on investment]. And that is just going to kill any innovation that you might have.” — Kiri Masters, Head of Retail Marketplace Strategy, Acadia Measuring Amazon Deliver Service […]
9 min read
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  1. Retailer Media

Macy’s Appoints Former Walmart Connect Exec to Lead Retail Media Network

Macy’s, Inc. has appointed Michael Krans as VP of Macy’s Media Network, where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. Krans, who will report to Chief Customer and Digital Officer Max Magni, joins Macy’s following his most recent role leading the fashion team at […]
< 1 min read
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  1. Operations & Supply Chain

When In Doubt, Launch A Marketplace

CNBC reports that Nordstrom is compensating for muted projections for the coming year in part by launching “an online marketplace on Nordstrom’s website to expand its merchandise assortment with inventory that’s owned and sold by third-party vendors. Marketplaces tend to be more profitable for retailers, since the company does not take on the risk of […]
2 min read
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  1. Technology & Innovation

Nick Beighton heads to RTS 2024: check out RTIH’s biggest retail technology articles on LinkedIn this week

We’re big fans of LinkedIn and are busy building an amazing community of retail tech enthusiasts on the social media platform. As we close on 15,000 followers, these are the articles that are currently on their radars, including Klarna, Boots, Matalan, InPost UK, Aldi, Jisp, EE, Co-op, TalkShopLIve, Superdrug, and Gophr. Amazon Just Walk Out […]
7 min read
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  1. Channel: Delivery

Three Regional Grocers Tap Instacart to Power Ecommerce Sites

Canseco’s Market, Harps Foods and Price Chopper have joined the 600+ retail banners using Instacart Storefront to support their ecommerce sites. The solution features built-in catalog services and automated marketing campaigns as well as flexible fulfillment solutions that allow retailers to choose the model that works best for their stores. “We’ve come a long way […]
2 min read
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  1. Data & Insights

dunnhumby and Placer.ai strike partnership enabling retailers to unlock unique door-to-purchase customer journey insights

By combining in-store and out-of-store customer journey insights, the partnership delivers retailers and CPGs with actionable strategies in today’s highly competitive environment.
3 min read
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  1. Retailer Media

Step Into the Future of Retail Media: Key Tenets to Scaling a Creative Workflow

Want to build your own retail media empire? Or at least figure out a way to manage your advertisers seamlessly to keep your stress low and your ability to scale high? Retail media is growing fast. To make the most of that momentum, your advertisers have specific, evolving expectations about what working with you will […]
3 min read
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  1. Data & Insights

Nectar360 hails a retail sector first as company launches Sainsbury’s Branded Shops offering

Nectar360 has announced the launch of Branded Shops, pitched as a first of its kind offering available to clients on the Nectar360 eCommerce Media Platform. Co-developed with CitrusAd, this gives clients the ability to build custom pages on sainsburys.co.uk to help customers shop their favourite brands, with the aim of increasing brand engagement and encouraging […]
2 min read
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  1. Data & Insights

How To Maintain Dominance on the Amazon Retail Media Network With Advanced Data Analytics DSI

“If you have top organic placement, having always-on paid is probably not the best use of dollars. But what happens if you don’t is, you’ll see your organic ranks start to come down … a slow in and out strategy is actually how you can keep your balloon up in the air.” — Aisha Khan, […]
8 min read
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  1. Partnerships & Alt Profit

CVS Media Exchange (CMX) partners with Pinterest

WOONSOCKET, R.I. — CVS Media Exchange (CMX), a data-led, technology-driven media network that enables partners to reach and better serve CVS Pharmacy shoppers, is partnering with Pinterest and LiveRamp on data clean rooms to bring greater transparency to partners (CPG brand suppliers). Provided by LiveRamp, this clean room solution allows CMX partners to track attributed Pinterest […]
2 min read
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  1. Channel: Convenience

Wawa’s New Revenue Stream via New Retail Media Network

  So, Wawa recently launched the Goose Media Network, a retail media network (RMN) designed to enhance offerings for its dedicated consumer base. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® this moved with edify Wawa’s relationship with consumers and brands driving Top-line sales and Bottom-line profits. Through this network, Wawa’s customers can engage with partner […]
3 min read
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  1. Media & Marketing

CVS Media Exchange Joins Pinterest’s Clean Room Initiative

CVS Media Exchange (CMX), the retail media network designed to help brands reach and serve CVS Pharmacy shoppers, is partnering with Pinterest and LiveRamp on a new data clean room initiative. Provided by LiveRamp, this clean room solution is designed to give CMX partners greater transparency, allowing them to track and attribute sales driven by […]
2 min read
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See this visualization first on the Voronoi app. The Largest U.S. Corporations by Number of Employees This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Revenue and profit are common measures for measuring the size of […]
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