CPG: HBC What’s the Marketing ROI? At the Cannes Lions a few months ago, Mastercard CMO Raja Rajamannar and CFO Sachin Mehra gave a joint talk on the CMO/CFO relationship called “Happy Tension.” Raja described the typical dynamic this way: “It’s shocking that less than 40% of the finance people think that marketers can make sound commercial decisions, leaving the remaining […] Tom Fishburne September 24, 2023September 24, 2023 3 min read Fun & HumorExecutivesResults & InvestmentSponsoredPartnershipsTargetProcter & GambleData & Insights 0 Saving Bookmark this article Bookmarked
CPG: HBC CVS Health appoints Michael F. Mahoney to its board of directors [[“value”:” CVS Health Corporation has appointed Michael F. Mahoney, Chairman and CEO of Boston Scientific Corporation, a global medical technology leader, to serve on the Board of Directors of CVS Health, effective November 1. “Mike’s focus throughout his career – to drive improvements in health outcomes and increase access to care – align […] Supermarket News September 23, 2023September 23, 2023 2 min read Health & WellnessCVSExecutivesDept. HBCInternationalTechnology & InnovationConsumersResults & InvestmentJohnson & JohnsonOperations & Supply ChainStrategyAssociates 0 Saving Bookmark this article Bookmarked
CPG: HBC Managing And Growing Product Portfolios Most firms, and the managers who operate them, seek to grow. Indeed, a review of most CEO letters associated with annual reports, finds growth to be one of the two most frequently identified objectives (the other is cash flow). Growth, or at least well-managed, profitable growth, is important for many reasons. It makes the firm […] Branding Strategy September 19, 2023September 19, 2023 4 min read StrategyMarketing: BrandShoppersDept. PerimeterDept. FreshOperations & Supply ChainSustainabilityProcter & GambleEconomyPredictions and ForecastsTechnology & InnovationDept. LaundryESG and CSRExecutivesPartnershipsResults & InvestmentAssociates 0 Saving Bookmark this article Bookmarked
CPG: HBC A tool to transform manufacturing operations Webinar highlights how Crest Foods benefited from solutions offered by QAD Redzone. Food Business News September 15, 2023September 15, 2023 < 1 min read Operations & Supply ChainProcter & Gamble 0 Saving Bookmark this article Bookmarked
CPG: HBC Creating And Managing Brand Portfolios Many marketers seek to obtain financial benefits from their brands by using the awareness, attitudes, affection, and loyalty associated with these brands by “extending” the brand to new and different products and product categories. Procter and Gamble used its Tide brand, which was associated for many years with a single powdered detergent, to expand into […] Branding Strategy August 28, 2023August 28, 2023 4 min read StrategyMarketing: BrandShoppersConsumersProcter & GambleTechnology & InnovationOperations & Supply ChainMarketing: Loyalty & SubscriptionResults & InvestmentDept. HBCDept. ApparelDept. FreshPredictions and ForecastsDept. NonfoodHealth & WellnessMondelezPricing & PromotionsRestaurants 0 Saving Bookmark this article Bookmarked
CPG: HBC Nestlé Health Science U.S. names Brian Groves CMO HOBOKEN, N.J. – Nestlé Health Science, a leader in nutrition, science and wellness, announced Tuesday the appointment of Brian Groves as chief marketing officer (CMO), effective September 11. With more than 30 years of experience in performance marketing and brand management, Groves will drive business growth and customer satisfaction, delivering on the organization’s digital media […] MMR August 22, 2023August 22, 2023 2 min read Health & WellnessNestleExecutivesConsumersMeta (Facebook)StrategyMarketing: BrandMarketing: Social MediaAmazonPartnershipsDept. PetDept. GroceryShoppersJohnson & Johnson 0 Saving Bookmark this article Bookmarked
CPG: HBC 10 Ways Brand Leaders Can Promote New Products No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course. But fear not, there are proven strategies that can […] Wiser Retail Strategies August 21, 2023August 22, 2023 8 min read ShoppersMarketing: Social MediaConsumersPartnershipsStrategyESG and CSRTargetMarketing: UGCData & InsightsDept. ApparelMarketing: Direct & PersonalizationProcter & GambleMarketing: TradeTechnology & InnovationCompetitionMeta (Facebook)Marketing: In StoreCustomer ExperiencePricing & PromotionsDept. Natural / OrganicHealth & WellnessTrends: MarketingMerchandisingGooglePredictions and ForecastsResults & InvestmentSustainabilityKroger 0 Saving Bookmark this article Bookmarked
CPG: HBC Total Store Expo Product Showcase winners chosen SAN DIEGO – The National Association of Chain Drug Stores has named the winners of the 2023 Total Store Expo Product Showcase. Products in categories ranging from home healthcare to baby care to consumables and pharmacy operations equipment were on display in the “Product Showcase” on the exhibit floor. The showcase provides increased visibility for […] MMR August 16, 2023August 16, 2023 2 min read Health & WellnessDept. Natural / OrganicDept. HBCOperations & Supply ChainMarketing: Social MediaData & InsightsGoogleDept. PharmacyDept. OTCPredictions and ForecastsJohnson & JohnsonMarketing: BroadcastMerchandisingJ&JBrick and Mortar 0 Saving Bookmark this article Bookmarked
CPG: HBC Procter & Gamble’s latest earnings show brand power might be returning Shoppers continue to accept high prices for consumer staples; sales volume picking back up Supermarket News July 31, 2023August 1, 2023 < 1 min read Results & InvestmentProcter & GambleShoppersConsumers 0 Saving Bookmark this article Bookmarked
CPG: HBC Walmart, PepsiCo Commit $120M to Support Regenerative Farming Two of the world’s largest companies, Walmart and PepsiCo, are teaming up to support regenerative agriculture practices on more than 2 million acres of farmland in the U.S. and Canada. Using $120 million of investments, the seven-year collaboration aims to cut 4 million metric tons of greenhouse gas emissions by 2030, roughly equivalent to the […] Retail TouchPoints July 29, 2023July 29, 2023 2 min read SustainabilityWalmartPepsiCoPackagingDept. FuelMarketing: Social MediaDept. HBCDept. Natural / OrganicDept. FreshPricing & PromotionsOperations & Supply ChainProcter & GambleDept. GroceryPredictions and ForecastsPartnershipsInternational - North AmericaInclusivityConsumers 0 Saving Bookmark this article Bookmarked
CPG: HBC Procter & Gamble sales rise slightly, fueled by higher prices [[“value”:”The Tide detergent maker also issued guidance for the new fiscal year that came in under Wall Street’s expectations.”]] CNBC July 28, 2023July 28, 2023 < 1 min read Procter & GambleEconomy 0 Saving Bookmark this article Bookmarked
CPG: HBC Branding Education Courses With somber accuracy Futurist Alvin Toffler once predicted; “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Who among us represents today’s illiterate? At the present pace of change, certainly, more marketers than we can imagine. We are either part of […] Branding Strategy July 20, 2023July 20, 2023 4 min read Marketing: BrandStrategyDept. NonfoodPredictions and ForecastsInternational - UKPepsiCoConsultingDept. ApparelExecutivesJohnson & JohnsonThick DataOperations & Supply ChainOwned Brands (Private Label)Technology & Innovation 0 Saving Bookmark this article Bookmarked
CPG: HBC The Coca-Cola Co. elects new director, corporate officer Thomas S. Gayner is company’s new director and Henrique Braun is corporate senior vice president. Food Business News July 20, 2023July 20, 2023 < 1 min read Coca ColaExecutivesProcter & Gamble 0 Saving Bookmark this article Bookmarked
CPG: HBC 5 Keys to Ensure Professional Relevance. Professionals across the world, across industries and across all levels (but particularly middle to senior executive levels) are grappling with the issue of relevance. 1) Are our businesses and business models relevant? 2) Are our organizational designs, incentive plans, and talent relevant? 3) Are our partners, suppliers, and the way we tap into external resources […] Rishad Tobaccowala July 16, 2023July 16, 2023 7 min read Technology & InnovationAIDept. NonfoodData & InsightsAmazonPartnershipsPredictions and ForecastsExecutivesAssociatesLegal & CriminalGeneral BusinessMarketing: BroadcastHealth & WellnessDept. ApparelMarketing: Direct & PersonalizationStreamingStrategyOperations & Supply ChainProcter & GambleShoppersResults & InvestmentConsumersStart UpsTech: AR and VRGoogleEconomyUnileverShopify 0 Saving Bookmark this article Bookmarked
CPG: HBC The Resurgence Of Once Dormant Brands Brands come and go, rising and falling with the tides of market trends and changing consumer preferences. However, there are instances when once-beloved and seemingly forgotten brands make a triumphant return to the spotlight. Through strategic planning, innovative marketing, and a deep understanding of their target audience, these once-dormant brands have managed to resurrect themselves […] Branding Strategy July 8, 2023July 13, 2023 4 min read ConsumersMarketing: BrandStrategyDept. Toys & GamesProcter & GambleBankruptcyMarketing: Loyalty & SubscriptionDept. ApparelCompetitionTechnology & InnovationDept. NonfoodLegal & CriminalResults & InvestmentTargetInternational - UKUnilever 0 Saving Bookmark this article Bookmarked
CPG: HBC Your Views: The Wisdom-Of-Old-Men Fallacy Last week we reported that the Federal Trade Commission (FTC) said that it “is taking action against Amazon.com, Inc. for its years-long effort to enroll consumers into its Prime program without their consent while knowingly making it difficult for consumers to cancel their subscriptions to Prime … the FTC charges that Amazon has knowingly duped […] MorningNewsBeat June 26, 2023June 26, 2023 11 min read ConsumersShoppersAmazonGovernmentAldiKrogerLidlDept. Adult BevDept. BeverageAhold DelhaizeStreamingESG and CSRDeliveryAssociatesMarketing: BroadcastMarketing: Loyalty & SubscriptionWalmartMarketing: Social MediaSustainabilityOperations & Supply ChainPredictions and ForecastsExecutivesLegal & CriminalTescoMarketing: Retail MediaCOVID19AcquisitionMarketing: Digital MediaAlbertsons / SafewayData & InsightsRestaurantsUnileverPublixProcter & GambleMarketing: TradeOwned Brands (Private Label)General MillsEconomyDollar GeneralGoogle 0 Saving Bookmark this article Bookmarked
CPG: HBC Does YOUR Brand Have Enough Executional Equity? (here’s a test) We are bombarded by brands every waking minute. The ever-increasing siege of branded messages creates deafening noise within every single product/service category. Does your brand cut through the clutter of its competitive set? Can you change your brand name to any other word in your logo font and still expect to be recognized? Coca-Cola can. […] Todd Sebastian June 22, 2023July 13, 2023 3 min read RestaurantsTargetMarketing: BrandCoca ColaProcter & GambleMarketing: OOHInternational - North AmericaDept. GroceryConsumers 0 Saving Bookmark this article Bookmarked
CPG: HBC These 3 stocks are troubled but I’m not ready to give up Johnson & Johnson, Estee Lauder and Danaher are why this business of stock picking and running a portfolio can be so daunting. CNBC June 20, 2023June 20, 2023 < 1 min read Johnson & Johnson 0 Saving Bookmark this article Bookmarked
CPG: HBC ‘When we meet again, may we all be carefree’: Read the outgoing Alibaba CEO’s memo to staff Outgoing Alibaba CEO Daniel Zhang said the cloud business is “now full speed ahead on its spin-off plans,” and that is a reason why he is stepping down as group boss.” CNBC June 20, 2023June 20, 2023 < 1 min read ExecutivesJohnson & JohnsonAssociatesTechnology & Innovation 0 Saving Bookmark this article Bookmarked
CPG: HBC Impact of ChatGPT Salesforce recently found that 67% of senior IT leaders are pushing to adopt generative AI across their businesses in the next 18 months, with one-third naming it their top priority. At the same time, a majority of these senior IT leaders have concerns about what could happen. Among other reservations, the report found that […] Tom Fishburne June 18, 2023July 11, 2023 3 min read AITechnology & InnovationFun & HumorChatGPTMarketing: VoiceInternational - North AmericaAssociatesProcter & GambleExecutivesConsultingDept. Nonfood 0 Saving Bookmark this article Bookmarked
CPG: HBC Kroger Q1 Results Show Marginal Sales Improvement Kroger yesterday said that its Q1 total company sales were $45.2 billion in the first quarter, compared to $44.6 billion for the same period last year. Same-store sales for the first quarter also were up 3.5 percent, and digital sales for the period were up 15 percent. Kroger’s Q1 net earnings were $962 million, compared […] MorningNewsBeat June 16, 2023July 8, 2023 2 min read KrogerWalmartDept. GroceryRestaurantsAcquisitionGovernmentEconomyCompetitionWhole FoodsResults & InvestmentAssociatesData & InsightsAlbertsons / SafewayMergersProcter & GambleTechnology & InnovationFamily Dollar 0 Saving Bookmark this article Bookmarked
CPG: HBC Kantar reveals annual top 100 valuable brands NEW YORK — Apple retains its crown as the world’s most valuable brand, for the second year in a row, in the Kantar BrandZ Most Valuable Global Brands Report 2023. The latest ranking shows that the total brand value of the world’s top 100 brands now stands at $6.9 trillion for 2023. Despite a 20% drop […] MMR June 14, 2023June 14, 2023 4 min read Insight ProvidersConsumersDept. NonfoodGoogleData & InsightsEconomyDept. GroceryPepsiCoDept. BeverageRestaurantsSustainabilityResults & InvestmentCOVID19WeatherData VisualizationPredictions and ForecastsProcter & GambleMarketing: Social MediaStrategyTechnology & InnovationTikTokUnileverCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: HBC Circana reveals 2022 New Product Pacesetters CHICAGO – Circana, formerly IRI and The NPD Group, has released its 2022 New Product Pacesetters, the 28th annual report revealing the top new product launches across food and beverage and nonfood sectors. The report illustrates the enduring power of CPG innovation, revealing that consumer spending on new product offerings remained elevated last year despite challenges […] MMR June 8, 2023June 12, 2023 4 min read Dept. BeverageConsumersDept. GrocerySustainabilityHealth & WellnessDept. NonfoodTechnology & InnovationProcter & GambleRestaurantsMarketing: Social MediaDept. HBCDept. Adult BevDept. OTCCOVID19Data & InsightsPackagingDept. FreshTrends: Food and BeverageEconomyCoca ColaGooglePricing & PromotionsPepsiCoInclusivityInsight ProvidersMarketing: BrandMarketing: Loyalty & SubscriptionMondelezOperations & Supply ChainStrategyResults & InvestmentShoppersTrends: ManufacturerESG and CSRUnileverDept. LaundryCPG: Adult BeverageDeliveryData VisualizationBig Data 0 Saving Bookmark this article Bookmarked
CPG: HBC The Case For Greater Government Regulation Of Retail Competition The New York Times had an op-ed piece the other day entitled “The Real Reason Your Groceries Are Getting So Expensive,” in which author Stacy Mitchell, executive director of the Institute for Local Self-Reliance, made the argument that enforcement of the Robinson-Patman Act, “which mandates that suppliers offer the same terms to all retailers,” needs […] MorningNewsBeat June 2, 2023June 2, 2023 3 min read GovernmentCompetitionDept. GroceryMergersWalmartEconomyLegal & CriminalDept. FreshDept. BeverageKrogerKraftHeinzAlbertsons / SafewayResults & InvestmentDept. PerimeterMarketing: TradePricing & PromotionsProcter & GambleGeneral MillsConsumersShoppersInclusivityDept. DairyDeliveryTechnology & InnovationExecutives 0 Saving Bookmark this article Bookmarked
CPG: HBC Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix The growth of retail media shows no sign of slowing, as established players announce new expansions and new retailers, most recently Save Mart, enter the mix. In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands […] Retail TouchPoints May 24, 2023July 11, 2023 3 min read Technology & InnovationAIMarketing: Retail MediaPartnershipsWalmartKrogerBrick and MortarData & InsightsTrends: RetailWalmart ConnectMarketing: In StoreExecutivesMarketing: BroadcastPredictions and Forecasts84.51Marketing: Social MediaShoppersAssociatesOmnichannelInsight ProvidersAgenciesMarketing: Loyalty & SubscriptionIndustry Conferences and EventsDollar GeneralJohnson & JohnsonLowesDept. NonfoodCustomer ExperienceBig DataMarketing: ShopperMarketing: TradeMeta (Facebook)Target 0 Saving Bookmark this article Bookmarked
CPG: HBC Ranked: Who Made the Most U.S. Unicorn Acquisitions Since 1997? Who Made the Most U.S. Unicorn Acquisitions Since 1997? The elusive unicorn is no longer a myth in the U.S. startup world, with over a thousand private startups reaching a $1 billion valuation in the last 25 years. While some of these startups eventually go public and go on to become household names, it’s also […] Visual Capitalist May 23, 2023May 24, 2023 4 min read AcquisitionResults & InvestmentMeta (Facebook)Dept. PaperTechnology & InnovationMarketing: Social MediaHealth & WellnessPartnershipsInsight ProvidersSustainabilityGovernmentMergersAmazonDept. NonfoodBigTechData & InsightsTech: AR and VRInternationalNestleStart UpsUnileverDept. PharmacyJohnson & JohnsonData VisualizationGoogleEconomyDept. Toys & GamesWalmart 0 Saving Bookmark this article Bookmarked
CPG: HBC Brand Equity: What Is It & How Can It Affect Your Margins In the last few years, many companies have begun to shift their focus from their products to their customers. And this makes sense when, according to Salesforce, 80 percent of customers now consider the experience a company provides to be as important as its products and services. Positive experiences can leave a lasting impression on […] Wiser Retail Strategies May 23, 2023May 23, 2023 6 min read ShoppersDept. ApparelMarketing: BrandCoca ColaMarketing: Loyalty & SubscriptionDept. BeverageMarketing: Social MediaRestaurantsResults & InvestmentMarketing: In StoreJohnson & JohnsonConsumersESG and CSRDept. LaundryOperations & Supply ChainMarketing: Direct & PersonalizationMarketing: UGCStrategyUnilever 0 Saving Bookmark this article Bookmarked
CPG: HBC Restaurants that have Success Do Leave Clues Giving credit where credit is due. The grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top-line sales and bottom-line profits in every channel of retail foodservice, much of which was adopted from successful restaurants. According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® the recent insights […] Grocerant Guru May 23, 2023May 23, 2023 3 min read Dept. GroceryRestaurantsConsumersData & InsightsCOVID19Health & WellnessInternationalDept. FreshProcter & GamblePredictions and ForecastsMarketing: Social MediaBOPISInsight ProvidersEconomyDept. PerimeterDept. Fresh PreparedDeliveryTechnology & InnovationBig Data 0 Saving Bookmark this article Bookmarked
CPG: HBC 2 of our consumer stocks are in the headlines. Here’s what we think about the news Constellation Brands (STZ) and Procter & Gamble (PG) were the subjects of Wall Street scrutiny Thursday. CNBC May 18, 2023May 18, 2023 < 1 min read ConsumersProcter & GambleCPG: Adult BeverageEconomy 0 Saving Bookmark this article Bookmarked
CPG: HBC Digital Commerce Re-Tales: Abi Harmon The Digital Commerce Re-Tales series highlights personal and professional stories from the people and brands defining the direction of digital commerce. While each profile is as unique as the figures themselves, they share common themes such as learning to navigate the ever-changing nature of the eCommerce industry. “I recently have been trying to convince my […] OneSpace May 15, 2023May 16, 2023 6 min read Marketing: Social MediaInclusivityExecutivesConsumersTargetShoppersAmazonMarketing: Retail MediaSustainabilityMarketing: In StoreTechnology & InnovationDept. PetProcter & GambleMerchandisingMars Inc.UnileverAgencies 0 Saving Bookmark this article Bookmarked
CPG: HBC Hy-Vee launches RedMedia omnichannel retail media network Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […] Written by Supermarket News September 22, 2023September 25, 2023 Saving Bookmark this article Bookmarked
CPG: HBC Instacart stock languishes after IPO Instacart saw its share price erode in the two days following its initial public offering, after it rose 12.7% in its first day of trading on the NASDAQ exchange. The stock settled down to just slightly over its IPO price of $30 per share on Wednesday, its first full day on the exchange, then ranged […] Written by Supermarket News September 22, 2023September 25, 2023 Saving Bookmark this article Bookmarked
CPG: HBC Retail Media Metrics #30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […] Written by Lisa Goller September 21, 2023September 25, 2023 Saving Bookmark this article Bookmarked
CPG: HBC CPG companies aim to make recycling simpler for consumers Dispelling consumer confusion around plastics recycling, investing in local programs and embracing molecular technologies are some of the current steps the Consumer Brands Association and its members are taking to create a sustainably packaged future. Written by Supermarket Perimeter September 21, 2023September 21, 2023 Saving Bookmark this article Bookmarked
CPG: HBC The big chill: Holiday retail sales 2023 expected to slow Experts predict slow growth in 2023 holiday sales as consumers tighten their belts in a tough economy, but e-commerce will remain a bright spot. Stores are filling with displays of holiday decorations and holiday-themed merchandise as retailers eagerly prepare for the annual shopping surge, but consumers may not be as excited. Forecasts for 2023 holiday […] Written by Future of Commerce September 21, 2023September 21, 2023 Saving Bookmark this article Bookmarked