CPG: HBC

Articles about CPGs in Health and Beauty. (HBC)

  1. CPG: HBC

What’s the Marketing ROI?

At the Cannes Lions a few months ago, Mastercard CMO Raja Rajamannar and CFO Sachin Mehra gave a joint talk on the CMO/CFO relationship called “Happy Tension.”  Raja described the typical dynamic this way: “It’s shocking that less than 40% of the finance people think that marketers can make sound commercial decisions, leaving the remaining […]
3 min read
0
  1. CPG: HBC

CVS Health appoints Michael F. Mahoney to its board of directors

    [[“value”:” CVS Health Corporation has appointed Michael F. Mahoney, Chairman and CEO of Boston Scientific Corporation, a global medical technology leader, to serve on the Board of Directors of CVS Health, effective November 1. “Mike’s focus throughout his career – to drive improvements in health outcomes and increase access to care – align […]
2 min read
0
  1. CPG: HBC

Managing And Growing Product Portfolios

Most firms, and the managers who operate them, seek to grow. Indeed, a review of most CEO letters associated with annual reports, finds growth to be one of the two most frequently identified objectives (the other is cash flow). Growth, or at least well-managed, profitable growth, is important for many reasons. It makes the firm […]
4 min read
0
  1. CPG: HBC

Creating And Managing Brand Portfolios

Many marketers seek to obtain financial benefits from their brands by using the awareness, attitudes, affection, and loyalty associated with these brands by “extending” the brand to new and different products and product categories. Procter and Gamble used its Tide brand, which was associated for many years with a single powdered detergent, to expand into […]
4 min read
0
  1. CPG: HBC

Nestlé Health Science U.S. names Brian Groves CMO

HOBOKEN, N.J.  – Nestlé Health Science, a leader in nutrition, science and wellness, announced Tuesday the appointment of Brian Groves as chief marketing officer (CMO), effective September 11. With more than 30 years of experience in performance marketing and brand management, Groves will drive business growth and customer satisfaction, delivering on the organization’s digital media […]
2 min read
0
  1. CPG: HBC

10 Ways Brand Leaders Can Promote New Products

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course. But fear not, there are proven strategies that can […]
8 min read
0
  1. CPG: HBC

Total Store Expo Product Showcase winners chosen

SAN DIEGO – The National Association of Chain Drug Stores has named the winners of the 2023 Total Store Expo Product Showcase. Products in categories ranging from home healthcare to baby care to consumables and pharmacy operations equipment were on display in the “Product Showcase” on the exhibit floor. The showcase provides increased visibility for […]
2 min read
0
  1. CPG: HBC

Walmart, PepsiCo Commit $120M to Support Regenerative Farming

Two of the world’s largest companies, Walmart and PepsiCo, are teaming up to support regenerative agriculture practices on more than 2 million acres of farmland in the U.S. and Canada. Using $120 million of investments, the seven-year collaboration aims to cut 4 million metric tons of greenhouse gas emissions by 2030, roughly equivalent to the […]
2 min read
0
  1. CPG: HBC

Branding Education Courses

With somber accuracy Futurist Alvin Toffler once predicted; “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Who among us represents today’s illiterate? At the present pace of change, certainly, more marketers than we can imagine. We are either part of […]
4 min read
0
  1. CPG: HBC

5 Keys to Ensure Professional Relevance.

Professionals across the world, across industries and across all levels (but particularly middle to senior executive levels) are grappling with the issue of relevance. 1)    Are our businesses and business models relevant? 2)    Are our organizational designs, incentive plans, and talent relevant? 3)    Are our partners, suppliers, and the way we tap into external resources […]
7 min read
0
  1. CPG: HBC

The Resurgence Of Once Dormant Brands

Brands come and go, rising and falling with the tides of market trends and changing consumer preferences. However, there are instances when once-beloved and seemingly forgotten brands make a triumphant return to the spotlight. Through strategic planning, innovative marketing, and a deep understanding of their target audience, these once-dormant brands have managed to resurrect themselves […]
4 min read
0
  1. CPG: HBC

Your Views:  The Wisdom-Of-Old-Men Fallacy

Last week we reported that the Federal Trade Commission (FTC) said that it “is taking action against Amazon.com, Inc. for its years-long effort to enroll consumers into its Prime program without their consent while knowingly making it difficult for consumers to cancel their subscriptions to Prime … the FTC charges that Amazon has knowingly duped […]
11 min read
0
  1. CPG: HBC

Does YOUR Brand Have Enough Executional Equity? (here’s a test)

We are bombarded by brands every waking minute. The ever-increasing siege of branded messages creates deafening noise within every single product/service category. Does your brand cut through the clutter of its competitive set? Can you change your brand name to any other word in your logo font and still expect to be recognized? Coca-Cola can. […]
3 min read
0
  1. CPG: HBC

Impact of ChatGPT

Salesforce recently found that 67% of senior IT leaders are pushing to adopt generative AI across their businesses in the next 18 months, with one-third naming it their top priority.   At the same time, a majority of these senior IT leaders have concerns about what could happen. Among other reservations, the report found that […]
3 min read
0
  1. CPG: HBC

Kroger Q1 Results Show Marginal Sales Improvement

Kroger yesterday said that its Q1 total company sales were $45.2 billion in the first quarter, compared to $44.6 billion for the same period last year. Same-store sales for the first quarter also were up 3.5 percent, and digital sales for the period were up 15 percent. Kroger’s Q1 net earnings were $962 million, compared […]
2 min read
0
  1. CPG: HBC

Kantar reveals annual top 100 valuable brands

NEW YORK — Apple retains its crown as the world’s most valuable brand, for the second year in a row, in the Kantar BrandZ Most Valuable Global Brands Report 2023. The latest ranking shows that the total brand value of the world’s top 100 brands now stands at $6.9 trillion for 2023. Despite a 20% drop […]
4 min read
0
  1. CPG: HBC

Circana reveals 2022 New Product Pacesetters

CHICAGO – Circana, formerly IRI and The NPD Group, has released its 2022 New Product Pacesetters, the 28th annual report revealing the top new product launches across food and beverage and nonfood sectors. The report illustrates the enduring power of CPG innovation, revealing that consumer spending on new product offerings remained elevated last year despite challenges […]
4 min read
0
  1. CPG: HBC

The Case For Greater Government Regulation Of Retail Competition

The New York Times had an op-ed piece the other day entitled “The Real Reason Your Groceries Are Getting So Expensive,” in which author Stacy Mitchell, executive director of the Institute for Local Self-Reliance, made the argument that enforcement of the Robinson-Patman Act, “which mandates that suppliers offer the same terms to all retailers,” needs […]
3 min read
0
  1. CPG: HBC

Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix

The growth of retail media shows no sign of slowing, as established players announce new expansions and new retailers, most recently Save Mart, enter the mix. In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands […]
3 min read
0
  1. CPG: HBC

Ranked: Who Made the Most U.S. Unicorn Acquisitions Since 1997?

Who Made the Most U.S. Unicorn Acquisitions Since 1997? The elusive unicorn is no longer a myth in the U.S. startup world, with over a thousand private startups reaching a $1 billion valuation in the last 25 years. While some of these startups eventually go public and go on to become household names, it’s also […]
4 min read
0
  1. CPG: HBC

Brand Equity: What Is It & How Can It Affect Your Margins

In the last few years, many companies have begun to shift their focus from their products to their customers. And this makes sense when, according to Salesforce, 80 percent of customers now consider the experience a company provides to be as important as its products and services. Positive experiences can leave a lasting impression on […]
6 min read
0
  1. CPG: HBC

Restaurants that have Success Do Leave Clues

  Giving credit where credit is due.  The grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top-line sales and bottom-line profits in every channel of retail foodservice, much of which was adopted from successful restaurants.  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® the recent insights […]
3 min read
0
  1. CPG: HBC

Digital Commerce Re-Tales: Abi Harmon

The Digital Commerce Re-Tales series highlights personal and professional stories from the people and brands defining the direction of digital commerce. While each profile is as unique as the figures themselves, they share common themes such as learning to navigate the ever-changing nature of the eCommerce industry. “I recently have been trying to convince my […]
6 min read
0
Advertisement

Trending Topics

Editor’s Choice

  1. CPG: HBC

Hy-Vee launches RedMedia omnichannel retail media network

Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […]
Written by
  1. CPG: HBC

Retail Media Metrics

#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […]
Written by
  1. CPG: HBC

The big chill: Holiday retail sales 2023 expected to slow

Experts predict slow growth in 2023 holiday sales as consumers tighten their belts in a tough economy, but e-commerce will remain a bright spot. Stores are filling with displays of holiday decorations and holiday-themed merchandise as retailers eagerly prepare for the annual shopping surge, but consumers may not be as excited. Forecasts for 2023 holiday […]
Written by

Trending

Advertisement