CPG: HBC

Articles about CPGs in Health and Beauty. (HBC)

  1. CPG: HBC

Your Views:  Great Experiences

Yesterday we took note of a Fast Company piece arguing that it is an over-generalization to say that Gen Z is made up largely of people who are “quiet quitting” or doing the bare minimum at work, that they are devoid of a work ethic or any sort of ambition.  The larger problem, the author […]
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  1. CPG: HBC

How Private Label Brands Create Affordable Joy

Recently, Procter & Gamble indicated that it would continue to raise prices even though lack of consumer demand – due to increased prices – was responsible for half of its sales decreases. P&G’s CFO indicated that the packaged goods behemoth’s focus on continuing price hikes would be acceptable to consumers because, after all, people still […]
6 min read
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  1. CPG: HBC

Two new Monster flavours launched

Coca-Cola Europacific Partners (CCEP) is adding Monster Juiced Aussie Lemonade and Monster Ultra Rosa to its range. Rolling out now, the new variants are designed to fuel continued momentum behind the brand which is worth over £500m and growing by 19%, ahead of the energy drinks category. Monster Innovation delivered 18% of Total Energy Category […]
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  1. CPG: HBC

13 Retail Marketing Tips For Small Businesses In 2023

The retail landscape has changed drastically over the past few years as businesses continue to ride the wake of a subsiding pandemic. Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. About 37% of people say they use contactless delivery more than […]
6 min read
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  1. CPG: HBC

The Brand Strategy Of Self-Expression

Self-expressive brands enable us to express our inner selves, “the way others see me.” People who want to express their “real me” are more engaged with brands online and are motivated to co-create brand value. They become brand advocates. Ultimately, they are willing to pay a premium and will develop a long-term relationship with the […]
3 min read
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  1. CPG: HBC

How Women Dominated This Year’s Super Bowl Viewing Experience

When she’s not busy preparing Totino’s pizza rolls for her husband and his friends during the Super Bowl, what’s a woman to do? Well, if it’s SNL, she can turn to Totino’s Super Bowl Activity Pack for Women, a collection of “fun little puzzles and games.” But if it’s not a sketch show and instead […]
4 min read
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  1. CPG: HBC

Building Brands On Ease Of Mind

Whirlpool makes home appliances. A lot of these home appliances are “smart.” This means the appliances can be connected to your in-home WIFI and stream your behaviors and your appliances’ “health” back to Whirlpool. Unfortunately for Whirlpool, it appears that customers are not buying into this “relationship.” Customers have either disabled or not synced the […]
6 min read
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  1. CPG: HBC

The Future of Marketing is People.

The future of marketing is people. A)    It is about understanding people as people and not just as consumers, customers, members, and users. B)    It is about getting people to advocate for a brand to other people. C)    It is about upgrading the status of marketing people and upgrading marketing people. Marketing is about understanding […]
5 min read
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  1. CPG: HBC

How Retailers Can Democratize Data to Buoy Performance

Retail companies have invested billions in data analytics and infrastructure, seeking competitive advantage through deeper, more granular visibility into consumer behavior, business operations, supply chains and more. They’ve also embraced tools that enable them to understand and help predict customer behavior through real-time data analysis. Yet while retailers may be awash in data, that doesn’t […]
4 min read
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  1. CPG: HBC

Inflation is cooling, but prices on many items are going to stay high for months

Inflation may be cooling. But, for most Americans, the price of a cup of coffee or a bag of groceries hasn’t budged. In the months ahead, the big question is whether consumers will start to feel relief, too. Over the past few months, many of the key factors that fueled a four-decade high in inflation […]
6 min read
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  1. CPG: HBC

DG pilots mobile health clinics

GOODLETTSVILLE, Tenn. – Dollar General is introducing mobile health care services via a trial program with partner DocGo Inc. DocGo On-Demand clinics, hosted in vans in store parking lots, are staffed by clinicians who can perform tests, prescribe medications, provide urgent care and treat common ailments in adults and children. Dollar General said customers can […]
2 min read
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  1. CPG: HBC

Tuesday Eye-Opener:  The Non-Compete Clause As “Abusive Mechanism”

by Kevin Coupe I’ve been interested to read a couple of pieces lately regarding an issue about which I reported less than two weeks ago – a move by the Federal Trade Commission (FTC) to ban non-compete agreements between companies and individuals. The key arguments against non-competes are two – one is that they depress […]
3 min read
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  1. CPG: HBC

How To Deliver a Seamless Omnichannel Experience DSI

“It’s not brick and mortar or ecommerce — it’s brick and mortar and ecommerce.” — Lauren Livak, Director of the Digital Shelf Institute Today, most brands’ products exist not just on the physical shelf but also the digital shelf. However, the main problem is that most companies haven’t found a way to seamlessly connect these […]
13 min read
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  1. CPG: HBC

The Little-Known Secret to Retail Resiliency? Quantum Computing

Against a backdrop of inflation, weakened consumer spending power, and lingering supply chain disruption sparked by the pandemic, retailers continue to face growing complexity and uncertainty. Traffic routing, inventory management, omnichannel purchasing, staff scheduling — all have contributed to increased challenges for the industry. Forward-looking retailers are embracing new technologies to help navigate today’s dynamic […]
3 min read
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  1. CPG: HBC

Getting to the Heart of Business with former Best Buy CEO Hubert Joly (E)

As we take a few weeks off before returning with Season 6, we dig into the back catalog for one of our most inspiring episodes. Our very special guest is Hubert Joly, former Chairman and CEO of Best Buy, senior lecturer at Harvard Business School and the author of the just released bestselling book The Heart […]
3 min read
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  1. CPG: HBC

The 4P’s: Perspectives. Points of View. Provocations. Plan of Action.

In a world filled with increasing amounts of data, computational power and advances in AI, talent will matter even more if we a) focus on what is unique to humans and b) do so in a way that leverages the power of technology. Data is as important as electricity. No business or leader can survive […]
4 min read
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  1. CPG: HBC

Retail Media Networks Positioned To Capitalize On Viewing Trends

As part of an analysis of how legacy linear media networks are likely to fare in 2023 as the ways in which people consume media evolves, The Information offers this prognostication: “The consensus view is that ad spending on linear inventory will fall 6% to 7% next year, while spending on digital inventory (including Connected […]
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  1. CPG: HBC

CVS, Walgreens limiting purchases of kids’ pain and fever medicines

NEW YORK — Both CVS and Walgreens said they are limiting how many children’s pain and fever medications customers can buy — the latest sign that pharmacies are struggling to keep up with demand for basic cold and flu remedies, as respiratory illnesses spike nationwide. CVS is limiting customers to a “two product limit on […]
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  1. CPG: HBC

Dollar General announces executive moves

Ariel dela Cruz GOODLETTSVILLE, Tenn. — Ariel dela Cruz has joined Dollar General as divisional vice president of store operations, in one of three executive moves announced by the company on Monday. Tim Jagneaux has joined Dollar General as vice president of construction, and Megan Kokoska has come aboard as vice president of digital engagement. […]
2 min read
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  1. CPG: HBC

The Mince-tel Pie Tasting Awards 2022: a tale of sugar, spice highs, and cost of living price lows

What makes the ultimate supermarket mince pie? Shortcrust pastry which is soft, buttery and devoid of tonsil-tickling, floury dryness? Perhaps it’s mincemeat that resonates with warm spice, rather than Old Spice? Or maybe a pastry lid motif that more resembles a festive star than the agonised face in Klimt’s The Scream? Well, in Mintel’s London […]
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  1. CPG: HBC

Tesco infuriates shoppers as it slashes Clubcard points value

Supermarket giant Tesco came under fire following the announcement that it will be reducing the value of Clubcard reward vouchers from June 2023. The reduction will come into force after… The post Tesco infuriates shoppers as it slashes Clubcard points value appeared first on Latest Retail Technology News From Across The Globe – Charged.
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  1. CPG: HBC

aisle 3 exits the CSS business and uses proceeds to support growth in sneaker category

AI powered shopping platform aisle 3 has completed the sale of its Google Comparison Shopping Site (CSS) service to Product Hero. Financial terms of the deal were not disclosed, other than it being all cash. The sale consolidates market share for CSS service provider Product Hero, which works with the likes of Rituals and Ikea. […]
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  1. CPG: HBC

Kroger lands deal for self-driving truck deliveries

Get ready because the empty truck cabs in motion are coming. Gatik, which is involved in autonomous middle-mile logistics, has announced a multi-year commercial collaboration to transport customer orders within Kroger’s Dallas distribution network. The operations will launch in a few weeks. Under the collaboration, Gatik’s medium-duty autonomous box trucks will transport fresh, customer-favorite products from […]
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Albertsons Redesigns and Expands Open Nature Own Label Line

Albertsons yesterday unveiled what it said was “the redesign of its Open Nature brand as the company strives to become the brand of choice for those health-conscious shoppers seeking a more balanced lifestyle. Open Nature, which is part of Albertsons Cos. Own Brands portfolio, provides shoppers with tasty foods made with thoughtfully chosen ingredients that […]
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