1. Media & Marketing

Shein Plans Second Shoppable Livestream

Screenshot of Shein homepage

Following its first livestream event last fall, discount shopping platform Shein is planning a second shoppable livestream event Sunday, Feb. 25 to showcase its spring and summer fashions.

The three-hour “Shein Live: Front Row” event will begin at 12 p.m. PT on the company’s official channels on Facebook, X, YouTube and Instagram. Fans who want to shop the livestream can tune in on the Shein app for the exclusive shoppable experience.

Shein host Renee Ariel will be joined by actress Teala Dunn, host of the Over Comfort podcast Jenicka Lopez and the trendsetting “Mian Twins,” Azra and Aisha, to present the hottest trends for spring and summer across six Shein collections: Effortlessly Elegant, Summer Vacay, Modern Classics, Casual Chic, Sweet as Honey and Street Style.

“We are thrilled to unveil the next chapter in our innovative virtual fashion experiences,” said George Chiao, President of Shein U.S. in a statement. “The spring/summer showcase continues as an interactive celebration of style that instantly connects our vibrant community to the latest Shein collections.”

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