CPG: HBC

Articles about CPGs in Health and Beauty. (HBC)

  1. CPG: HBC

Incentivizing Brand Building

There is no debate about the value of brands and other intangible assets. Brands are generally thought to account for more than one-third of the value of businesses listed on the Standard and Poor’s 500 Index. Contrary to some reports, brand value can be measured in economic terms, and the economic value of brands continues […]
3 min read
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  1. CPG: HBC

Febreze Reveals the Third Annual Scent of the Year

CINCINNATI–(BUSINESS WIRE)–Febreze is claiming 2024 as the year of connection with the launch of its third annual Scent of the Year, Romance & Desire. Whether it’s romantic or platonic, people crave meaningful relationships. Romance & Desire was specifically created to help ignite your inner passion for connection and spark an intimate mood in every room. […]
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  1. CPG: HBC

Signifyd Data: December Delivers, Driving 2023 Holiday E-Commerce Spending Up 7%

Retail and economic experts who wondered how long consumers’ resiliency could last in the fourth quarter of a year marked by dwindling savings and stubbornly high prices got their answer in December. Online sales for the month increased by 11 percent over December 2022, according to Signifyd Holiday Season Pulse Tracker, to cap off a […]
3 min read
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  1. CPG: HBC

Imperial launches Blu Bar 1000

Blu Bar 1000 offers a number of new features, including a higher puff count and unique flavour technology. Features include 1,000 puffs per device and Blu Flavour Tech mesh heater technology to deliver strong bursts of flavour. The redesigned casing on Blu Bar 1000 also… This story continues at Imperial launches Blu Bar 1000 Or […]
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  1. CPG: HBC

Valeo Foods launches Maple Crest Pancake syrup

Valeo Foods has launched Maple Crest Pancake Syrup, a new Canadian Pancake Syrup in a traditional jug, as found in Canadian and US pancake houses. Maple Crest Pancake Syrup is made using syrup, produced by the Valeo Foods-owned Les Industries Bernard & Fils, Quebec-based 5th… This story continues at Valeo Foods launches Maple Crest Pancake […]
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  1. CPG: HBC

3 Lessons From the 2023 End-of-Year Shopping Season

The end-of-year season is always a make or break time for e-commerce brands that can accrue earnings that see their businesses through quiet first quarters. Although inflation eased in the third quarter of 2023, the holiday season can be unpredictable and stiff competition will fight you for every sale. Therefore, you must familiarize yourself with […]
4 min read
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  1. CPG: HBC

The expert guide to climbing the Brand Management career ladder

In the dynamic terrain of brand management, the journey from an eager entry-level Assistant Brand Manager rising up to a seasoned Chief Marketing Officer is challenging and exhilarating. My professional experience through the ranks at Johnson & Johnson, backed by experience at General Mills and Coke, has been a testament to the joy and turbulence,  […]
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  1. CPG: HBC

Retail Media: Everything You Need to Know

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place. This special Retail TouchPoints resource hub […]
14 min read
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  1. CPG: HBC

How Do you Know the Price of Your Products are too HIGH?

  When asked what’s more important where you sell your product or the price of the product?  The answer may be more difficult than you think.  If you were to ask PepsiCo, they might just say the value of their product is at the intersection of what consumers are willing to pay for it and […]
3 min read
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  1. CPG: HBC

How Coordinating Product Content Optimization With Retail Media Ad Spend Drives Results DSI

“There’s this perception that it’s all pay to play, but all that media proliferation doesn’t minimize the need for that organic work. It just changes it.” — Amanda Wolff, Head of Marketing, Flywheel Digital Paid search, organic search, and product detail page (PDP) content are all separate initiatives handled by separate teams — but they […]
9 min read
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  1. CPG: HBC

The real impact of pop culture moments on style

2023 was a big year for pop culture, from Beyoncé and Taylor Swift’s world tours to big movie releases like Barbie and The Little Mermaid reboot, to major TV moments like the final episodes of HBO’s Succession and the Sex and the City revival. These moments provided more than entertainment—they gave us reasons to get together, […]
3 min read
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  1. CPG: HBC

It’s Beginning To Look A Lot Like AI-Generated Content

I’ve been thinking lately about an observation from Procter & Gamble Chief Brand Officer Marc Pritchard: “Advertising has a bad reputation as a content crap trap …  “In this digital age we’re producing thousands of new ads, posts, tweets, every week, every month, every year. We eventually concluded all we were doing was adding to […]
3 min read
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  1. CPG: HBC

MeUndies names chief revenue officer as it plans membership program revamp

​[[“value”:” Dive Brief Ariel Stoddard joins the DTC brand from Fabletics where she served as general manager and oversaw expansion into new categories, like scrubs. Published Dec. 15, 2023 By Howard Ruben A group of five people gathered together wearing matching sets of underwear and bras in different colors. MeUndies has been building out its […]
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  1. CPG: HBC

Top 10 2023 DSI Content Picks for Digital Leaders DSI

The Digital Shelf Institute (DSI) is committed to igniting your passion for what’s possible in the world of digital commerce. With our prolific podcast series, extensive research, and forward-thinking thought leadership from digital leaders, you’ll get the answers to your burning commerce questions. As we close out 2023, here are the DSI’s top 10 content […]
9 min read
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  1. CPG: HBC

Ranked: The Top TV Advertising Spenders in 2023

The Top TV Advertising Spenders in 2023 In 2023, advertising spend is projected to reach $61.3 billion on U.S. broadcast and cable TV. Despite declining viewership, traditional TV has been found to be an optimal platform for storytelling ads. Additionally, advertisers can target viewer segments on traditional TV—similar to digital marketing channels. The above graphic […]
3 min read
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  1. CPG: HBC

Your Views:  Even A Blind Man Knows

Got the following email regarding my conversation with ReposiTrak’s Randy Fields and Dr. Benjamin Miller, executive vice president of regulatory and scientific affairs of The Acheson Group (TAG): Thank you for presenting the discussion about the FDA’s new traceability requirements.  People in our industry are simply not aware of the impending, major disruption in logistics […]
8 min read
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  1. CPG: HBC

Parachute to host in-person holiday market with over 40 brands

​[[“value”:” This audio is auto-generated. Please let us know if you have feedback. Dive Brief: DTC bedding brand Parachute is hosting its first-ever outdoor holiday market event Dec. 2-3 in Culver City, California. The in-person marketplace will feature over 40 brands, including Avaline, ILIA, Nécessaire, Our Place, Brightland, Cuyana and Janessa Leone, per an email sent to […]
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  1. CPG: HBC

How CPG Brands Can Deliver a Best-in-Class DTC Experience DSI

“We started realizing that DTC was the fastest way to get our products in front of consumers and get real-life feedback.” — Carter Jensen, Senior Manager of Global Ecommerce, General Mills In recent years, we’ve seen upstart and digitally native brands launch their own direct-to-consumer (DTC) experiences, but General Mills is proving legacy brands and […]
11 min read
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  1. CPG: HBC

The right stuff: How Build-A-Bear is creating a cuddly (and lucrative) empire

​[[“value”:” This audio is auto-generated. Please let us know if you have feedback. Twenty-five-year-old Alyssa Karpinski estimates she owns between 150 and 160 Build-A-Bears. She has been collecting since she was little, and made her first bear with her dad. “I remember everything about it,” she said. “I walked into my mom’s place of work […]
6 min read
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  1. CPG: HBC

Farm Stores Drive-Thru Convenience Proves Popular

  The old adage ‘time is money’ once again is the foundation block help drive growth and success and Farm Stores.  Now according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “Farm Stores is one of the few convenience stores focusing on harassing consumers overwhelming adoption of a drive-thru.  That should prove […]
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  1. CPG: HBC

Shaping what Britain buys: RTIH flags the biggest retail technology news stories of the week

It’s Friday, the weekend is almost upon us, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past five days, including Walmart, Mars Wrigley, Zippin, Amazon, Tesco, and dunnhumby. 1. Blue Yonder announces intent to acquire first and last […]
4 min read
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  1. CPG: HBC

Moments of Truth

In 2005, A.G. Lafley, CEO of the world’s largest advertiser, Procter & Gamble, introduced the concept of “moments of truth” to the marketing world.  As he wrote in the P&G Annual Report that year: “The best brands consistently win two moments of truth. The first moment occurs at the store shelf, when a consumer decides […]
3 min read
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  1. CPG: HBC

Cardenas Markets parent company names new president

    [[“value”:” Specialty ethnic food retailer Heritage Grocers Group has promoted Eric Stover to president of Heritage Grocers Group and Prabash Coswatteto chief operating officer, both reporting to CEO Doug Sanders. “The promotions of Eric and Prabash further aligns and unifies the organizational structure of Heritage Grocers Group,” Sanders said. “They are exceptional leaders […]
2 min read
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  1. CPG: HBC

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
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  1. CPG: HBC

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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