1. Media & Marketing

The expert guide to climbing the Brand Management career ladder

Written by Posted on Less than 0 min read

In the dynamic terrain of brand management, the journey from an eager entry-level Assistant Brand Manager rising up to a seasoned Chief Marketing Officer is challenging and exhilarating. My professional experience through the ranks at Johnson & Johnson, backed by experience at General Mills and Coke, has been a testament to the joy and turbulence,  […]

The post The expert guide to climbing the Brand Management career ladder appeared first on beloved brands.

View Original Article
Member since
Beloved Brands is run by Graham Robertson, who is one of the voices of the modern brand leader. He started Beloved Brands with a desire to provide brand coaching to make brands stronger and brand leaders smarter. https://beloved-brands.com/
Do you like Beloved Brands's articles? Follow on social!

More from Beloved Brands

  1. Department: Food

How to manage the ideal tension between marketing and sales

There is a natural tension between marketing and sales due to their differing primary focuses, but that tension can be channeled productively. The yin and yang. A little tension and conflict is good when it is the starting point for collaboration. The tension between marketing and sales arises when different objectives seem to pull the […]
< 1 min read
0
  1. Shopper & Customer

Brand Culture – You can’t run a brand without the people behind the brand

In today’s competitive market, the emphasis on “customer experience” and “customer journey” is not merely a trend but an essential business practice. Ensuring an impeccable customer experience is a collective effort, from the top-to-top management down to customer service teams. It’s all about keeping everyone aligned to the brand idea, values, and ideal leader behaviors, […]
< 1 min read
0
  1. Media & Marketing

Rebranding disasters: Cautionary tales from branding mishaps

While successful rebranding campaigns can propel a brand to new heights, not all rebranding efforts have a happy ending. In this post, we’ll examine some notable rebranding disasters that provide cautionary tales and valuable lessons for marketers who might be working in branding. Before diving into the examples, it’s crucial for marketers to consider one […]
< 1 min read
0
  1. Corporate Strategy

A smart brand strategy is the foundation of a marketing plan

When it comes to creating your marketing plan, the foundation of the plan is the vision, key issues, and smart brand strategy statements. While the vision sets the direction of where you want to go, a well-crafted brand strategy steers all marketing efforts. The brand strategy statement must define the capabilities you will invest in. […]
< 1 min read
0
  1. ESG

Red Bull case study: The courageous pathway to becoming a beloved brand

As a leading energy drink brand, Red Bull has become a household name across the globe. The brand is known for its high energy and exciting marketing campaigns. As well, Red Bull takes an innovative approach to product development. In this post, we will take an in-depth look at Red Bull’s marketing execution, exploring how […]
< 1 min read
0
  1. Retail Operations

Viking Cruises – The secrets behind their comfortable exploration brand idea

Viking Cruises, founded in 1997, is known for its river and ocean cruises. Over the years, it has emerged as a leader in the cruise industry, named the #1 cruise by Condé Nast due to its unparalleled customer experience. What Viking Cruises does so well is it understands the high expectations of its consumer target […]
< 1 min read
0
  1. Uncategorized

10 successful brands that started with unexpected beginnings

Indeed, change is the only constant in business. Moreover, adaptability is vital for success. Several successful brands have intriguing origin stories. Too many times, entrepreneurs seemed desperate for early success. These stories showcase the power of pivoting and embracing change. In this article, we’ll delve into 10 of the most successful brands. They began with […]
< 1 min read
0
  1. Trends & External Forces

Ozempic Case Study – The easiest victory over diabetes and weight

Ozempic is the brand name whispered quietly at the lunch table at work or at the family Bar-B-Q–followed by, “You look great.” Ozempic is loudly joked about on the late-night talk shows or award shows. All that talk value has helped Ozempic rapidly ascend in the healthcare market, particularly in treating type 2 diabetes and, […]
< 1 min read
0
  1. Uncategorized

Exploring the most common business models with iconic brand examples

In the dynamic arena of marketing and commerce, the blueprint for delivering value to customers—commonly known as a business model—serves as the foundation upon which a company constructs its market identity and operational strategies. The essence of a business model lies in its ability to outline how a company creates, delivers, and captures value, which […]
< 1 min read
0
  1. Trends & External Forces

The art of marketing: What Marketers can learn from Sun Tzu’s “The Art of War”

Undoubtedly, Sun Tzu’s “The Art of War” has stood the test of time as a guide for strategy and tactics in warfare. Nevertheless, its principles extend far beyond the battlefield and have been applied in various fields, including business, politics, and sports. Consequently, one area where Sun Tzu’s teachings can be particularly insightful is marketing. […]
< 1 min read
0
  1. Uncategorized

Lessons from advertising legends to inspire today’s marketers

Undoubtedly, the advertising industry has experienced remarkable evolution over the past century. However, the principles and strategies that guided the industry’s pioneers remain as relevant today as they were during the “Mad Men” era. In this post, we’ll delve into the valuable lessons that modern marketers can draw from seven legendary figures. Firstly, we’ll examine […]
< 1 min read
0
  1. Media & Marketing

Brand Management is Business Management

The best in brand management run their business as general managers. They partner with sales to drive revenue growth. The marketer creates demand through a brand positioning that motivates the consumer to want to buy while sales get the brand onto the shelf to match where consumers shop. The marketer must partner with operations to build […]
< 1 min read
0
  1. Media & Marketing

The 10 highest-paid athletes in the world

In 2022, the 10 highest-paid athletes benefited from a combination of talent, hard work, and personal branding. These top-earning athletes have all achieved success on the field or court, but they have also been able to capitalize on their success through endorsements and other business ventures. This highlights the importance of building a personal brand, […]
< 1 min read
0
  1. Corporate Strategy

Using in-the-box creativity keeps your advertising on strategy

The best creative marketing ideas come through in-the-box creativity using problem solving where the box is your brand strategy. Alternatively, save your blue sky out-of-the-box thinking for random inventions or the launch of a new brand. This in-the-box creativity can be used for any marketing communications including advertising, point of purchase, or B2B marketing. As […]
< 1 min read
0
  1. Retail Operations

Marketers Guide to OmniChannel Media: Paid, earned, shared, and owned media​

In today’s fragmented digital landscape, a robust brand strategy is not just about being visible, it’s about being omnipresent. For brand leaders and top-tier marketing professionals, the strategy has shifted from a Multi-Channel media approach to an OmniChannel Media strategy. This intricate ballet of Paid, Earned, Shared, and Owned (PESO) media is where brand success […]
< 1 min read
0
  1. Department: Consumer Durables

Lessons to help marketers learn from the world’s best brands

Marketers can unlock valuable insights and strategies by examining brand case studies from the world’s best brands such as Apple, Starbucks, Nike, Tesla, Coca-Cola, and Ritz-Carlton. These industry-leading brands have demonstrated the power of innovative marketing approaches. They use captivating storytelling, and strong brand positioning to achieve remarkable success. By delving into these brands’ marketing […]
< 1 min read
0
  1. ESG

Sustainable Brands: How eco-friendly brands are winning

In an era often described by its rampant consumerism, there’s an intriguing juxtaposition at play. Discover the importance of sustainable brands for our environment. Read how eco-friendly brands make conscious decisions—driven by profit and an urge to be part of a global solution. We’ll take a look at four case studies, including Patagonia, Ikea, Adidas, […]
< 1 min read
0
  1. Department: Consumer Durables

Air Jordan Case Study – How Nike and Michael Jordan changed the sports world

Undoubtedly, Nike and Michael Jordan’s partnership in 1984 forever altered the landscape of the sports world. Few athletic shoes are as iconic and recognizable as the Air Jordan, a brand that bears the name of legendary basketball player Michael Jordan. For decades, this Nike sneaker has been a fixture in the athletic world, representing far more […]
< 1 min read
0
  1. Technology & Innovation

How market research can help marketers win in the market

As a brand manager, understanding your target audience and their needs is essential to the success of your brand. Marketing research is a key tool that can help you gain valuable insights into your target market, your competitors, and the overall industry. But with so many different types of marketing research available, it can be […]
< 1 min read
0
  1. Media & Marketing

Influencer Marketing helps brands break through the clutter

Influencer marketing is a form of marketing that leverages the influence of individuals with a large following on social media or direct access to influence a consumer. While most think of influencers as celebrities named Kardashian, Beyonce, or Lebron, open your minds to finding ways to reach those consumers who love your brand, and can […]
< 1 min read
0
Next