1. Media & Marketing

Rebranding disasters: Cautionary tales from branding mishaps

Written by Posted on Less than 0 min read

While successful rebranding campaigns can propel a brand to new heights, not all rebranding efforts have a happy ending. In this post, we’ll examine some notable rebranding disasters that provide cautionary tales and valuable lessons for marketers who might be working in branding. Before diving into the examples, it’s crucial for marketers to consider one […]

The post Rebranding disasters: Cautionary tales from branding mishaps appeared first on beloved brands.

View Original Article
Member since
Beloved Brands is run by Graham Robertson, who is one of the voices of the modern brand leader. He started Beloved Brands with a desire to provide brand coaching to make brands stronger and brand leaders smarter. https://beloved-brands.com/
Do you like Beloved Brands's articles? Follow on social!

More from Beloved Brands

  1. Media & Marketing

How advanced consumer analytics can steer your brand strategy

In today’s highly competitive marketplace, brands need to use consumer analytics to uncover the unique situation and circumstances that will help uncover their brand strategy. The one-size-fits-all approach no longer suffices. Instead, at the heart of your deep-dive business are the consumer analytics that include consumer tracking data and the marketing funnel analysis help tell […]
< 1 min read
0
  1. Department: Consumer Durables

Air Jordan Case Study – How Nike and Michael Jordan changed the sports world

Undoubtedly, Nike and Michael Jordan’s partnership in 1984 forever altered the landscape of the sports world. Few athletic shoes are as iconic and recognizable as the Air Jordan, a brand that bears the name of legendary basketball player Michael Jordan. For decades, this Nike sneaker has been a fixture in the athletic world, representing far more […]
< 1 min read
0
  1. Retail Operations

Using OmniChannel Marketing to move consumer along their purchase journey

In today’s dynamic digital age, understanding the consumer journey is paramount to brand success. OmniChannel Marketing offers a seamless strategy that aligns diverse channels, ensuring that consumers receive a consistent and unified brand experience at every touchpoint. This article delves deep into the “brand love curve,” highlighting the transformative journey a consumer undergoes – from […]
< 1 min read
0
  1. Media & Marketing

Influencer Marketing helps brands break through the clutter

Influencer marketing is a form of marketing that leverages the influence of individuals with a large following on social media or direct access to influence a consumer. While most think of influencers as celebrities named Kardashian, Beyonce, or Lebron, open your minds to finding ways to reach those consumers who love your brand, and can […]
< 1 min read
0
  1. Department: Food

How to manage the ideal tension between marketing and sales

There is a natural tension between marketing and sales due to their differing primary focuses, but that tension can be channeled productively. The yin and yang. A little tension and conflict is good when it is the starting point for collaboration. The tension between marketing and sales arises when different objectives seem to pull the […]
< 1 min read
0
  1. Retail Operations

Viking Cruises – The secrets behind their comfortable exploration brand idea

Viking Cruises, founded in 1997, is known for its river and ocean cruises. Over the years, it has emerged as a leader in the cruise industry, named the #1 cruise by Condé Nast due to its unparalleled customer experience. What Viking Cruises does so well is it understands the high expectations of its consumer target […]
< 1 min read
0
  1. Shopper & Customer

Reach a younger audience: How to grow your brand with the next generation

In the echoing words of Bob Dylan, “The times, they are a-changin’.” In this contemporary scenario, we stand on the precipice of generational shift, grappling with an economic imperative: businesses need to modernize their tactics to stay in the game. Now, I’m not one for generational feuds. Yet, I observe a critical miscalculation – a […]
< 1 min read
0
  1. Media & Marketing

Brand Manager playbook: Achieving success in your brand management career

Listen up, brand managers: it’s time to shift your mindset. Many of you may think your role is solely about managing others, but that couldn’t be further from the truth. This is your chance to become a true owner, to take the reins of your career and steer it in the direction you want it […]
< 1 min read
0
  1. Corporate Strategy

A smart brand strategy is the foundation of a marketing plan

When it comes to creating your marketing plan, the foundation of the plan is the vision, key issues, and smart brand strategy statements. While the vision sets the direction of where you want to go, a well-crafted brand strategy steers all marketing efforts. The brand strategy statement must define the capabilities you will invest in. […]
< 1 min read
0
  1. Shopper & Customer

Brand Culture – You can’t run a brand without the people behind the brand

In today’s competitive market, the emphasis on “customer experience” and “customer journey” is not merely a trend but an essential business practice. Ensuring an impeccable customer experience is a collective effort, from the top-to-top management down to customer service teams. It’s all about keeping everyone aligned to the brand idea, values, and ideal leader behaviors, […]
< 1 min read
0
  1. Uncategorized

Lessons from advertising legends to inspire today’s marketers

Undoubtedly, the advertising industry has experienced remarkable evolution over the past century. However, the principles and strategies that guided the industry’s pioneers remain as relevant today as they were during the “Mad Men” era. In this post, we’ll delve into the valuable lessons that modern marketers can draw from seven legendary figures. Firstly, we’ll examine […]
< 1 min read
0
  1. Corporate Finance

YETI Case Study: How their product performance drives shockingly high prices

Buying a YETI is not a purchase, but rather an investment. That’s how the founders think of their exceptionally high priced products. In YETI Case Study, we delve into the fascinating world of the YETI brand – an unyielding player in the outdoor gear industry. YETI, renowned for its ultra-durable and superior quality products, has […]
< 1 min read
0
  1. Shopper & Customer

The seven essential questions every winning brand must answer

Brands aren’t just about logos, taglines, or ads. At the heart of the most successful brands is a keen understanding of their ideal target consumer, a compelling brand vision that steers everyone, and an organizing brand idea that brings it all to life. As a former VP of Marketing for Fortune 500 companies, I have […]
< 1 min read
0
  1. Trends & External Forces

Ozempic Case Study – The easiest victory over diabetes and weight

Ozempic is the brand name whispered quietly at the lunch table at work or at the family Bar-B-Q–followed by, “You look great.” Ozempic is loudly joked about on the late-night talk shows or award shows. All that talk value has helped Ozempic rapidly ascend in the healthcare market, particularly in treating type 2 diabetes and, […]
< 1 min read
0
  1. ESG

Red Bull case study: The courageous pathway to becoming a beloved brand

As a leading energy drink brand, Red Bull has become a household name across the globe. The brand is known for its high energy and exciting marketing campaigns. As well, Red Bull takes an innovative approach to product development. In this post, we will take an in-depth look at Red Bull’s marketing execution, exploring how […]
< 1 min read
0
  1. Technology & Innovation

How market research can help marketers win in the market

As a brand manager, understanding your target audience and their needs is essential to the success of your brand. Marketing research is a key tool that can help you gain valuable insights into your target market, your competitors, and the overall industry. But with so many different types of marketing research available, it can be […]
< 1 min read
0
  1. Media & Marketing

The expert guide to climbing the Brand Management career ladder

In the dynamic terrain of brand management, the journey from an eager entry-level Assistant Brand Manager rising up to a seasoned Chief Marketing Officer is challenging and exhilarating. My professional experience through the ranks at Johnson & Johnson, backed by experience at General Mills and Coke, has been a testament to the joy and turbulence,  […]
< 1 min read
0
  1. ESG

Sustainable Brands: How eco-friendly brands are winning

In an era often described by its rampant consumerism, there’s an intriguing juxtaposition at play. Discover the importance of sustainable brands for our environment. Read how eco-friendly brands make conscious decisions—driven by profit and an urge to be part of a global solution. We’ll take a look at four case studies, including Patagonia, Ikea, Adidas, […]
< 1 min read
0
  1. Retail Operations

Marketers Guide to OmniChannel Media: Paid, earned, shared, and owned media​

In today’s fragmented digital landscape, a robust brand strategy is not just about being visible, it’s about being omnipresent. For brand leaders and top-tier marketing professionals, the strategy has shifted from a Multi-Channel media approach to an OmniChannel Media strategy. This intricate ballet of Paid, Earned, Shared, and Owned (PESO) media is where brand success […]
< 1 min read
0
Next