1. Department: Consumer Durables

Air Jordan Case Study – How Nike and Michael Jordan changed the sports world

Written by Posted on Less than 0 min read

Undoubtedly, Nike and Michael Jordan’s partnership in 1984 forever altered the landscape of the sports world. Few athletic shoes are as iconic and recognizable as the Air Jordan, a brand that bears the name of legendary basketball player Michael Jordan. For decades, this Nike sneaker has been a fixture in the athletic world, representing far more […]

The post Air Jordan Case Study – How Nike and Michael Jordan changed the sports world appeared first on beloved brands.

View Original Article
Member since
Beloved Brands is run by Graham Robertson, who is one of the voices of the modern brand leader. He started Beloved Brands with a desire to provide brand coaching to make brands stronger and brand leaders smarter. https://beloved-brands.com/
Do you like Beloved Brands's articles? Follow on social!

More from Beloved Brands

  1. Shopper & Customer

Reach a younger audience: How to grow your brand with the next generation

In the echoing words of Bob Dylan, “The times, they are a-changin’.” In this contemporary scenario, we stand on the precipice of generational shift, grappling with an economic imperative: businesses need to modernize their tactics to stay in the game. Now, I’m not one for generational feuds. Yet, I observe a critical miscalculation – a […]
< 1 min read
0
  1. Retail Operations

Viking Cruises – The secrets behind their comfortable exploration brand idea

Viking Cruises, founded in 1997, is known for its river and ocean cruises. Over the years, it has emerged as a leader in the cruise industry, named the #1 cruise by Condé Nast due to its unparalleled customer experience. What Viking Cruises does so well is it understands the high expectations of its consumer target […]
< 1 min read
0
  1. Uncategorized

Lessons from advertising legends to inspire today’s marketers

Undoubtedly, the advertising industry has experienced remarkable evolution over the past century. However, the principles and strategies that guided the industry’s pioneers remain as relevant today as they were during the “Mad Men” era. In this post, we’ll delve into the valuable lessons that modern marketers can draw from seven legendary figures. Firstly, we’ll examine […]
< 1 min read
0
  1. ESG

Red Bull case study: The courageous pathway to becoming a beloved brand

As a leading energy drink brand, Red Bull has become a household name across the globe. The brand is known for its high energy and exciting marketing campaigns. As well, Red Bull takes an innovative approach to product development. In this post, we will take an in-depth look at Red Bull’s marketing execution, exploring how […]
< 1 min read
0
  1. Corporate Strategy

Using in-the-box creativity keeps your advertising on strategy

The best creative marketing ideas come through in-the-box creativity using problem solving where the box is your brand strategy. Alternatively, save your blue sky out-of-the-box thinking for random inventions or the launch of a new brand. This in-the-box creativity can be used for any marketing communications including advertising, point of purchase, or B2B marketing. As […]
< 1 min read
0
  1. Retail Operations

Using OmniChannel Marketing to move consumer along their purchase journey

In today’s dynamic digital age, understanding the consumer journey is paramount to brand success. OmniChannel Marketing offers a seamless strategy that aligns diverse channels, ensuring that consumers receive a consistent and unified brand experience at every touchpoint. This article delves deep into the “brand love curve,” highlighting the transformative journey a consumer undergoes – from […]
< 1 min read
0
  1. Media & Marketing

Brand Manager playbook: Achieving success in your brand management career

Listen up, brand managers: it’s time to shift your mindset. Many of you may think your role is solely about managing others, but that couldn’t be further from the truth. This is your chance to become a true owner, to take the reins of your career and steer it in the direction you want it […]
< 1 min read
0
  1. Department: Consumer Durables

Lessons to help marketers learn from the world’s best brands

Marketers can unlock valuable insights and strategies by examining brand case studies from the world’s best brands such as Apple, Starbucks, Nike, Tesla, Coca-Cola, and Ritz-Carlton. These industry-leading brands have demonstrated the power of innovative marketing approaches. They use captivating storytelling, and strong brand positioning to achieve remarkable success. By delving into these brands’ marketing […]
< 1 min read
0
  1. Uncategorized

Exploring the most common business models with iconic brand examples

In the dynamic arena of marketing and commerce, the blueprint for delivering value to customers—commonly known as a business model—serves as the foundation upon which a company constructs its market identity and operational strategies. The essence of a business model lies in its ability to outline how a company creates, delivers, and captures value, which […]
< 1 min read
0
  1. Media & Marketing

The expert guide to climbing the Brand Management career ladder

In the dynamic terrain of brand management, the journey from an eager entry-level Assistant Brand Manager rising up to a seasoned Chief Marketing Officer is challenging and exhilarating. My professional experience through the ranks at Johnson & Johnson, backed by experience at General Mills and Coke, has been a testament to the joy and turbulence,  […]
< 1 min read
0
  1. Data & Insights

Brand Scorecard: The Brand Manager’s marketing dashboard

As a seasoned brand leader, I have always believed that brand management means business management. With everything that we do, whether it is brand positioning, strategy, or marketing execution, you should see a number. That starts with the right marketing analytics. In brand management, getting lost in a sea of data and misinterpreting marketing signals is […]
< 1 min read
0
  1. Shopper & Customer

Brand Culture – You can’t run a brand without the people behind the brand

In today’s competitive market, the emphasis on “customer experience” and “customer journey” is not merely a trend but an essential business practice. Ensuring an impeccable customer experience is a collective effort, from the top-to-top management down to customer service teams. It’s all about keeping everyone aligned to the brand idea, values, and ideal leader behaviors, […]
< 1 min read
0
  1. Channel: Mass

How to use Content Marketing to break through the clutter and engage your target

Master the art of crafting compelling content marketing that rises above the noise. First and foremost, content marketing has become an essential tool for businesses seeking to rise above the noise in today’s digital landscape. With consumers constantly bombarded by content, it’s crucial to create engaging and valuable material that captures their attention. This in-depth guide […]
< 1 min read
0
  1. Corporate Finance

YETI Case Study: How their product performance drives shockingly high prices

Buying a YETI is not a purchase, but rather an investment. That’s how the founders think of their exceptionally high priced products. In YETI Case Study, we delve into the fascinating world of the YETI brand – an unyielding player in the outdoor gear industry. YETI, renowned for its ultra-durable and superior quality products, has […]
< 1 min read
0
  1. Corporate Strategy

A smart brand strategy is the foundation of a marketing plan

When it comes to creating your marketing plan, the foundation of the plan is the vision, key issues, and smart brand strategy statements. While the vision sets the direction of where you want to go, a well-crafted brand strategy steers all marketing efforts. The brand strategy statement must define the capabilities you will invest in. […]
< 1 min read
0
  1. Technology & Innovation

How market research can help marketers win in the market

As a brand manager, understanding your target audience and their needs is essential to the success of your brand. Marketing research is a key tool that can help you gain valuable insights into your target market, your competitors, and the overall industry. But with so many different types of marketing research available, it can be […]
< 1 min read
0
  1. Media & Marketing

Influencer Marketing helps brands break through the clutter

Influencer marketing is a form of marketing that leverages the influence of individuals with a large following on social media or direct access to influence a consumer. While most think of influencers as celebrities named Kardashian, Beyonce, or Lebron, open your minds to finding ways to reach those consumers who love your brand, and can […]
< 1 min read
0
  1. Trends & External Forces

Ozempic Case Study – The easiest victory over diabetes and weight

Ozempic is the brand name whispered quietly at the lunch table at work or at the family Bar-B-Q–followed by, “You look great.” Ozempic is loudly joked about on the late-night talk shows or award shows. All that talk value has helped Ozempic rapidly ascend in the healthcare market, particularly in treating type 2 diabetes and, […]
< 1 min read
0
  1. Uncategorized

10 successful brands that started with unexpected beginnings

Indeed, change is the only constant in business. Moreover, adaptability is vital for success. Several successful brands have intriguing origin stories. Too many times, entrepreneurs seemed desperate for early success. These stories showcase the power of pivoting and embracing change. In this article, we’ll delve into 10 of the most successful brands. They began with […]
< 1 min read
0
Next