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Articles on streaming media

  1. Media & Marketing

Amazon Music follows Spotify with an AI playlist generator of its own, Maestro

Spotify isn’t the only one to dabble with AI playlists — on Tuesday, Amazon announced it would do the same. Amazon Music is now testing Maestro, an AI playlist generator, allowing U.S. customers on both iOS and Android to create playlists using spoken or written prompts, which can even contain emojis. Amazon suggests that in […]
< 1 min read
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  1. Media & Marketing

How Free People Crafts Compelling Influencer Marketing Campaigns

In episode 448 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Libby Strachan, director of brand marketing at Free People, an Urban Outfitters, Inc. global lifestyle brand with offerings in unique apparel, intimate wear, shoes and accessories; and Kristen Dolan, senior vice president of growth at Influential, an AI social data and conversion technology. Strachan […]
2 min read
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  1. Technology & Innovation

Starring Gather AI, Wolt, Sainsbury’s: check out RTIH’s most read retail technology articles from last week

Check out the articles on this here website that caught your fancy last week, including AiFi, Amazon’s Just Walk Out technology, Wow Bao, Shopsense AI, Paramount Global, Intergamma, Getir, PLUS Retail, and commercetools. Inventory monitoring startup Gather AI bags $17 million in funding to transform supply chain traceability Gather AI, a provider of computer vision […]
6 min read
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  1. Technology & Innovation

Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Are you ready to explore the evolved customer journey? The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo, taking place June 4-6, 2024, at McCormick Place in Chicago. This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, […]
5 min read
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  1. Media & Marketing

Modernizing In-Store Marketing With Grocery TV’s Marlow Nickell

In this episode, the CPG Guys speak with Marlow Nickell, Co-Founder & CEO of Grocery TV, an in-store retail media network with over 21,000 displays in grocery stores across the U.S. and over 200 retail partners. Retailers partner with Grocery TV to connect their in-store retail media strategy, engage with shoppers, and generate incremental revenue. […]
2 min read
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  1. Data & Insights

Retail Media Goes to the Movies

Dive into the future of advertising with our latest report, “Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping.” This insightful analysis reveals how the blend of retail media and video, especially through Connected TV (CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Discover […]
2 min read
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  1. Shopper & Customer

Inside Westfield Century City’s Infrastructure Supporting Experiential Retail

Now embarking on its 60th year in business, Westfield Century City has become a beloved Los Angeles institution — one that has evolved alongside its broad demographic of Angelenos. It is this broad demographic, and its fast-evolving behaviors and expectations, that has inspired the team to invest more thoughtfully into events, experiential retail and activations […]
5 min read
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  1. Retailer Media

Media & Merchandising Integration with Roundel’s Matt Drzewicki

In this episode, the CPG Guys speak with Matt Drzewicki, Vice President of Partner Solutions at Roundel, the retail media arm of Target Corporation. Follow Matt Drzewicki on LinkedIn at: https://www.linkedin.com/in/matt-drzewicki-aa8712/Follow Roundel on LinkedIn at: https://www.linkedin.com/company/roundel/Follow Roundel online at: https://roundel.com/ This episode is sponsored by the Cornell Omnichannel Leadership Program: https://ecornell.cornell.edu/certificates/financial-management/omnichannel-leadership-program/ Matt answered these questions: […]
2 min read
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  1. Shopper & Customer

Sephora, Dove top CPG 2024’s Most Innovative Brands List

NEW YORK – CPG brands outpaced technology nearly 2:1 in the 2024 Most Innovative Brands survey conducted by Brand Keys Inc. (www.brandkeys.com), the New York-based brand loyalty and engagement research firm. “For the first time consumers acknowledged more CPG than Tech brands,” noted Robert Passikoff, brand keys founder and president. “And, for the first time, […]
3 min read
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  1. Technology & Innovation

Paramount Dives into Shoppable TV Beginning with the CMT Awards

Paramount Global will debut a new mobile shopping experience, powered by Shopsense AI, during the CMT Music Awards red carpet pre-show on April 7, 2024. Paramount is the inaugural partner for Shopsense’s new retail media platform, which allows viewers to shop for products and curated collections inspired by television content on content providers’ apps and […]
2 min read
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  1. Partnerships & Alt Profit

Retail Media Operations with iOPEX’s Naga Chakavarthy and Aperiam Ventures Joe Zawadzki

In this episode, the CPG Guys spoke with Naga Chakravarthy, CDO of iOPEX and their partner Joe Zawadzki, general partner at AperiamVventures. This episode is sponsored by iOPEX Follow Naga on LinkedIn at: https://www.linkedin.com/in/acnaga/Follow iOPEX on LinkedIn at: https://www.linkedin.com/company/iopex-technologies/Follow iOPEX online at: https://www.iopex.com/Follow Joe Zawadzki at : https://www.linkedin.com/in/jzawadzki/ CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG […]
2 min read
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  1. Media & Marketing

Capri-Sun launches new major marketing campaign

Capri-Sun is making a significant investment in a 360-marketing campaign to spotlight its new zero-added sugar range. One of the biggest ever integrated campaigns for the brand, it is set to reach 400+ million across CTV, video-on-demand, out-of-home, YouTube, digital and social channels. Launching this… This story continues at Capri-Sun launches new major marketing campaign […]
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  1. Media & Marketing

FAST has made linear TV cool again; personalization will make it cooler

In less than 20 years, streaming video has both transformed the TV landscape and created somewhat of a mirror image of what TV looked like before streaming arrived. Not only has advertising started to flourish as a means of monetization across platforms and services, live, scheduled programming continues to gain traction as content creators, media […]
4 min read
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  1. Trends & External Forces

Metadata matters: Powering future FAST channel success

Still in its early days, the FAST ecosystem is playing catch up with respect to metadata. In a very crowded streaming landscape, FAST channels have gained prominence as a meaningful way to monetize programming, but content isn’t born with an innate ability to deliver itself to audiences. That’s where metadata comes in. FAST represents the […]
< 1 min read
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  1. Channel: Mass

Walmart Connect Extends Retail Media Reach with More In-Store Opportunities, Access for Non-Endemic Advertisers

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities. “The role of our advertising business is earning increased attention — especially after […]
3 min read
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  1. Data & Insights

How to Protect Your Site From Credential Stuffing Attacks

Credential stuffing attacks are a costly headache, with the Ponemon Institute finding that businesses lose an average of $6 million per year due to lost customers, increased IT costs, and other fallouts. The pervasive problem of password reuse fuels credential stuffing, and we can only expect these attacks to increase as more credentials are exposed […]
3 min read
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  1. Media & Marketing

Driving Revenue in the Digital Age: Mastering Live-Selling

Live-selling has emerged as a powerful tool within the social commerce realm, where it offers brands an opportunity to boost sales while establishing authentic connections with their audience. Last year, the livestream e-commerce market reached $31.7 billion, nearly triple its size in 2021. That market is expected to more than double by 2026 to $67.8 billion, […]
3 min read
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  1. Media & Marketing

How Roku is Shaping the Shoppable Content Era

Connected TV (CTV) is becoming a central marketing and advertising channel for brands as streaming networks bolster their subscription offerings. They’re becoming a conduit for delivering engaging, personalized campaigns that drive brand awareness, product discovery, in-store traffic and conversions.  Roku is helping drive this new era of shoppable content by providing the streaming devices consumers […]
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  1. Shopper & Customer

Even Late to the Paid Membership Party, Target Believes it’s ‘Starting from a Position of Strength’

Target’s announcement earlier this month that it was launching a paid membership plan almost felt like a foregone conclusion. Amazon’s Prime membership has been paying dividends for the company for decades, and after Walmart followed suit with Walmart+ in 2020, it was only a matter of time before Target entered the mix. With the addition […]
5 min read
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  1. Media & Marketing

How marketers can advance personalized marketing across the digital advertising ecosystem

In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their interests and preferences. For brands seeking 1:1 relationships with new consumers, quality audience data has become critical as the digital landscape expands and channel engagement fragments. This is particularly relevant across two fronts: traditional digital […]
4 min read
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  1. Media & Marketing

MNTN Integrates with Popular Measurement Platform

MNTN has fully integrated with Rockerbox, allowing marketers to more accurately measure the influence of their connected TV (CTV) advertising on conversions and revenue alongside other marketing channels directly within the Rockerbox platform. The integration includes MNTN’s proprietary Verified Visits attribution, which is designed to attribute site visits to CTV ads only when the ads […]
< 1 min read
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  1. Data & Insights

Gen AI, Product Discovery and the Era of ‘AI Everywhere at Once’ in Retail

Expectations for easy, seamless experiences — driven in part by the high bar set by Netflix, Spotify, and TikTok — have spilled over into other facets of consumers’ lives, including shopping. These global brands, and many B2C and B2B commerce brands, employ artificial intelligence to drive their customer experiences. However, AI isn’t a single science. […]
3 min read
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  1. Data & Insights

2024 Upfronts / NewFronts Webinar

Webinar CTV Strategies: What media buyers need to know in 2024 April 3, 2024 12:30 – 1:15pm EDT Register now As the media industry races towards complete digitization, CTV stands out as a prominent channel marked by untapped potential Between the rising usage of CTV as digital identifiers disappear and its ability to offer advertisers […]
3 min read
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Amazon tops expectations for revenue, earnings

SEATTLE – Amazon posted better-than-expected revenue and earnings in the quarter ended March 31. Net sales increased 13% from a year earlier to $143.3 billion. The company reported first-quarter net income of $10.4 billion, or 98 cents a diluted share, compared to $3.2 billion a year earlier. Amazon’s operating income surged to $15.3 billion, up […]
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Walmart to close all 51 health centers

BENTONVILLE, Ark. — Walmart today said it has made the “difficult decision” to close its Walmart Health and Walmart Virtual Care clinics, citing a lack of profitability. “The decision to close all 51 health centers across five states and shut down the virtual care offering was not easy. We understand this change affects lives – […]
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