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Articles on streaming media

  1. Retailer Media

Media & Merchandising Integration with Roundel’s Matt Drzewicki

In this episode, the CPG Guys speak with Matt Drzewicki, Vice President of Partner Solutions at Roundel, the retail media arm of Target Corporation. Follow Matt Drzewicki on LinkedIn at: https://www.linkedin.com/in/matt-drzewicki-aa8712/Follow Roundel on LinkedIn at: https://www.linkedin.com/company/roundel/Follow Roundel online at: https://roundel.com/ This episode is sponsored by the Cornell Omnichannel Leadership Program: https://ecornell.cornell.edu/certificates/financial-management/omnichannel-leadership-program/ Matt answered these questions: […]
2 min read
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  1. Shopper & Customer

Sephora, Dove top CPG 2024’s Most Innovative Brands List

NEW YORK – CPG brands outpaced technology nearly 2:1 in the 2024 Most Innovative Brands survey conducted by Brand Keys Inc. (www.brandkeys.com), the New York-based brand loyalty and engagement research firm. “For the first time consumers acknowledged more CPG than Tech brands,” noted Robert Passikoff, brand keys founder and president. “And, for the first time, […]
3 min read
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  1. Technology & Innovation

Paramount Dives into Shoppable TV Beginning with the CMT Awards

Paramount Global will debut a new mobile shopping experience, powered by Shopsense AI, during the CMT Music Awards red carpet pre-show on April 7, 2024. Paramount is the inaugural partner for Shopsense’s new retail media platform, which allows viewers to shop for products and curated collections inspired by television content on content providers’ apps and […]
2 min read
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  1. Partnerships & Alt Profit

Retail Media Operations with iOPEX’s Naga Chakavarthy and Aperiam Ventures Joe Zawadzki

In this episode, the CPG Guys spoke with Naga Chakravarthy, CDO of iOPEX and their partner Joe Zawadzki, general partner at AperiamVventures. This episode is sponsored by iOPEX Follow Naga on LinkedIn at: https://www.linkedin.com/in/acnaga/Follow iOPEX on LinkedIn at: https://www.linkedin.com/company/iopex-technologies/Follow iOPEX online at: https://www.iopex.com/Follow Joe Zawadzki at : https://www.linkedin.com/in/jzawadzki/ CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG […]
2 min read
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  1. Media & Marketing

Capri-Sun launches new major marketing campaign

Capri-Sun is making a significant investment in a 360-marketing campaign to spotlight its new zero-added sugar range. One of the biggest ever integrated campaigns for the brand, it is set to reach 400+ million across CTV, video-on-demand, out-of-home, YouTube, digital and social channels. Launching this… This story continues at Capri-Sun launches new major marketing campaign […]
< 1 min read
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  1. Media & Marketing

FAST has made linear TV cool again; personalization will make it cooler

In less than 20 years, streaming video has both transformed the TV landscape and created somewhat of a mirror image of what TV looked like before streaming arrived. Not only has advertising started to flourish as a means of monetization across platforms and services, live, scheduled programming continues to gain traction as content creators, media […]
4 min read
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  1. Trends & External Forces

Metadata matters: Powering future FAST channel success

Still in its early days, the FAST ecosystem is playing catch up with respect to metadata. In a very crowded streaming landscape, FAST channels have gained prominence as a meaningful way to monetize programming, but content isn’t born with an innate ability to deliver itself to audiences. That’s where metadata comes in. FAST represents the […]
< 1 min read
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  1. Channel: Mass

Walmart Connect Extends Retail Media Reach with More In-Store Opportunities, Access for Non-Endemic Advertisers

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities. “The role of our advertising business is earning increased attention — especially after […]
3 min read
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  1. Data & Insights

How to Protect Your Site From Credential Stuffing Attacks

Credential stuffing attacks are a costly headache, with the Ponemon Institute finding that businesses lose an average of $6 million per year due to lost customers, increased IT costs, and other fallouts. The pervasive problem of password reuse fuels credential stuffing, and we can only expect these attacks to increase as more credentials are exposed […]
3 min read
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  1. Media & Marketing

Driving Revenue in the Digital Age: Mastering Live-Selling

Live-selling has emerged as a powerful tool within the social commerce realm, where it offers brands an opportunity to boost sales while establishing authentic connections with their audience. Last year, the livestream e-commerce market reached $31.7 billion, nearly triple its size in 2021. That market is expected to more than double by 2026 to $67.8 billion, […]
3 min read
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  1. Media & Marketing

How Roku is Shaping the Shoppable Content Era

Connected TV (CTV) is becoming a central marketing and advertising channel for brands as streaming networks bolster their subscription offerings. They’re becoming a conduit for delivering engaging, personalized campaigns that drive brand awareness, product discovery, in-store traffic and conversions.  Roku is helping drive this new era of shoppable content by providing the streaming devices consumers […]
< 1 min read
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  1. Shopper & Customer

Even Late to the Paid Membership Party, Target Believes it’s ‘Starting from a Position of Strength’

Target’s announcement earlier this month that it was launching a paid membership plan almost felt like a foregone conclusion. Amazon’s Prime membership has been paying dividends for the company for decades, and after Walmart followed suit with Walmart+ in 2020, it was only a matter of time before Target entered the mix. With the addition […]
5 min read
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  1. Media & Marketing

How marketers can advance personalized marketing across the digital advertising ecosystem

In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their interests and preferences. For brands seeking 1:1 relationships with new consumers, quality audience data has become critical as the digital landscape expands and channel engagement fragments. This is particularly relevant across two fronts: traditional digital […]
4 min read
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  1. Media & Marketing

MNTN Integrates with Popular Measurement Platform

MNTN has fully integrated with Rockerbox, allowing marketers to more accurately measure the influence of their connected TV (CTV) advertising on conversions and revenue alongside other marketing channels directly within the Rockerbox platform. The integration includes MNTN’s proprietary Verified Visits attribution, which is designed to attribute site visits to CTV ads only when the ads […]
< 1 min read
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  1. Data & Insights

Gen AI, Product Discovery and the Era of ‘AI Everywhere at Once’ in Retail

Expectations for easy, seamless experiences — driven in part by the high bar set by Netflix, Spotify, and TikTok — have spilled over into other facets of consumers’ lives, including shopping. These global brands, and many B2C and B2B commerce brands, employ artificial intelligence to drive their customer experiences. However, AI isn’t a single science. […]
3 min read
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  1. Data & Insights

2024 Upfronts / NewFronts Webinar

Webinar CTV Strategies: What media buyers need to know in 2024 April 3, 2024 12:30 – 1:15pm EDT Register now As the media industry races towards complete digitization, CTV stands out as a prominent channel marked by untapped potential Between the rising usage of CTV as digital identifiers disappear and its ability to offer advertisers […]
3 min read
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  1. Channel: Grocery

Disruptive Retail Media with Hy-Vee’s Kayla Winstead

The CPG Guys are joined in this episode by Kayla Winstead, VP of Retail Media at Hy-Vee, the Iowa-based grocery retailer with over 280 large-format grocery stores in 8 states. Hy-Vee’s Retail Media Platform in known as Red Media. Follow Kayla Winstead on LinkedIn at: https://www.linkedin.com/in/kaylabasart/ Follow Hy-Vee on LinkedIn at: https://www.linkedin.com/company/hy-vee/ Follow Hy-Vee Red […]
2 min read
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  1. Stores & Formats

What’s in Store for 2024: Which Retailers Are Branching Out (and Why Some Are Going Away)

2024 looks to be another year of growth for retail, with more than a dozen retail chains already announcing plans for expansion this year. I always love to see headlines about retailers opening new stores. It shows that retail businesses are healthy enough to invest in expanding their physical store footprints. And as a long […]
2 min read
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  1. Media & Marketing

Super Sunday delivers a record day of TV viewing

Total TV usage dipped in February; streaming usage climbed to 37.7% of TV In seasonal fashion, TV usage declined in February following the end of the NFL playoffs. While Super Bowl LVIII was a standout that attracted 123.7 million viewers, the 6.4% dip in viewership for the month was considerably larger than it was in […]
4 min read
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  1. Data & Insights

Jason & Scot Show: Temu Deep Dive with Earnest Analytics

Michael Maloof, Head of Marketing for Earnest Analytics, joined Jason Goldberg and Scot Wingo on the latest episode of the Jason & Scot Show, a weekly podcast with the latest e-commerce news and events. The topic of discussion was Temu, the online marketplace operated by the Chinese e-commerce company PDD Holdings, which has become the […]
3 min read
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  1. Data & Insights

Keys to Success: The 3 Dualities.

Successful leaders, teams and companies that endure over the long run seek to find ways to balance, unite and integrate opposing dualities into a harmonic and flexible approach that leverage opposing tendencies without merging or averaging them. Here are three key dualities we should all become masters of managing whether it be personally or for […]
6 min read
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  1. Technology & Innovation

Will Search Engine Traffic Really Drop 25% by 2026, As Gartner Predicts?

Late last month, Gartner made a stunning prediction, forecasting an imminent and dramatic decline in search engine traffic. “By 2026, traditional search engine volume will drop 25%,” the research firm said. “with search marketing losing market share to AI chatbots and other virtual agents.” The prediction seemed aggressive, especially given that Microsoft Bing — with its […]
7 min read
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  1. Data & Insights

Need to Know: What is advanced audience targeting and why is it important?

Have you ever received an ad that felt incredibly specific? One that seems to understand exactly what stage of life you’re in and the kind of items you’re looking to buy? That is advanced audience targeting at work.  Follow along as we break down what advanced audiences are, why they matter and how they’re changing […]
5 min read
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  1. Technology & Innovation
  2. Department: Consumer Durables
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  5. ESG
  6. Media & Marketing
  7. Data & Insights
  8. Shopper & Customer
  9. Technology & Innovation
  10. Trends & External Forces
  11. Merchandising

Could AI Be Your Next Stylist? Consumers Are Ready

Keeping up with nanosecond social media trends is a never-ending challenge for retail brands and shoppers. In addition to responding to these fast-paced microtrends, merchandisers face increased pressure to incorporate cutting-edge personalization techniques that drive authentic shopping experiences and cultivate brand loyalty. So, what’s the answer to remaining innovative and on-trend in 2024? According to […]
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  1. Media & Marketing
  2. Channel: Grocery
  3. Media & Marketing

Kroger considers Disney+ perk for grocery delivery members

​US retail giant Kroger is reportedly in talks with the Walt Disney Company to offer the Disney+ streaming service as a benefit to paying members of its Kroger Boost grocery delivery programme. The post Kroger considers Disney+ perk for grocery delivery members appeared first on Retail Insight Network.
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  1. Technology & Innovation
  2. Channel: Dollar/Value
  3. Channel: Ecommerce & Digital
  4. Channel: Mass
  5. Data & Insights
  6. Technology & Innovation
  7. Trends & External Forces
  8. Associates & Employees
  9. Stores & Formats

Sam’s Club Expands Store Rollout of AI-Powered Exit Tech

Walmart-owned Sam’s Club says it’s turning to artificial intelligence to speed up its own exit technology. Instead of requiring store staff to check members’ purchases against their receipts when leaving the store, Sam’s Club customers who pay either at a register or through the Scan & Go mobile app can now walk out of the […]
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