1. Shopper & Customer

Reasons Why Grocerants Are Gaining Steam

 

It is at the intersection of cooking dinner/a meal at home, ordering
takeout, or buying fresh prepared meals or meal components from a grocery
store, restaurant, convenience store, dollar store etc. that the concept of the
“grocerant,” continues to thrive in the minds-eye of the consumer
according to Steven Johnson
Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Once called home meal replacement the grocerant niche is being driven by
the ever-growing demand for convenient and delicious meal solutions. A key
element of this trend is the increasing popularity of Ready-2-Eat (RTE) and
Heat-N-Eat (HNE) fresh prepared foods occurring within every sector of food
retail today.

Time-Crunched Consumers Embrace Convenience

In today’s fast-paced world, consumers often juggle busy schedules,
leaving little time for elaborate meal preparation. Grocerant offerings cater
perfectly to this need, providing a wide variety of fresh, high-quality meals
that can be enjoyed with minimal effort. From single-serve salads and wraps to
complete family dinners, the options are plentiful and cater to diverse palates
and dietary preferences.


Beyond the Deli: A Culinary Evolution

Gone are the days when grocerant selections were limited to basic deli
fare. Today’s offerings are culinary diverse and often rival the quality and
variety found in traditional restaurants and now restaurant meals are increasing
sold as ‘takeout’.  Think flavorful
curries, gourmet pizzas, and restaurant-style stir-fries, all conveniently
available under one roof with your groceries at a convenience store or service
deli at your grocer.

Multiple Factors Driving Growth

Several factors contribute to the continued growth of the grocerant
market:

·        
Increased disposable income: Consumers
are willing to spend more on convenient meal solutions, especially when they
perceive them as healthier and tastier than traditional fast-food options.

·        
Evolving consumer preferences: Health-conscious
consumers are drawn to grocerant options that use fresh ingredients and offer
transparency in labeling and sourcing.

·        
Technological advancements: Improved
packaging and preservation techniques allow for longer shelf life and higher
food quality, making grocerant offerings even more appealing.


The Future of Grocerants

The future of grocerants looks bright, with continued innovation and
expansion expected. We can anticipate:

·        
Greater emphasis on family meal customization: Consumers
will have more control over their meals, with options to personalize
ingredients and portion sizes.

·        
Focus on healthy and sustainable
options: Grocerants will likely cater to the growing demand for healthy
and environmentally conscious food choices.

·        
Enhanced in-store experience: Grocerant
settings today integrate dining areas and offer restaurant-like service to
further blur the lines between grocery shopping and dining. Increasingly
consumers are finding drive-thru’s at C-stores, and meals and meal component
order ahead and drive by and pick-up your order quickly at grocery stores.


As the grocerant market continues to evolve, one thing remains constant:
its ability to provide busy consumers with convenient, delicious, and often
healthy meal solutions that cater to today’s fast-paced lifestyle.

Foodservice
Solutions® team is here to help you drive top line sales and bottom-line
profits. Are you looking a customer ahead?
Visit
GrocerantGuru.com for more information
or contact:
[email protected] Remember success
does leave clues and we just may the clue you need to propel your continued
success.


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